WOOD TV8 is the NBC affiliate operating out of Grand Rapids, Michigan and is the home of 24 Hour News 8. The station also operates the ABC affiliate WOTV 4, branded as WOTV 4 women, and a MyNetwork affiliate of WXSP TV. WOOD TV8 is owned by LIN Media.

Capabilities
  • Linear TV
  • Desktop Display
    • Brand Integrations
      Yes No
    • Sponsored Posts
      Yes No
    • Native Ads
      Yes No
    • High-Impact (Takeovers, Billboards, Overlays, Sliders, Skins)
      Yes No
    • Rich Media (Expandable & Non-Expandable)
      Yes No
  • Social
  • Linear TV, Desktop Display, Social
  • CPM
  • Web Publisher
  • Headline:
    Grand Rapids, MI news, weather, sports and traffic
  • Self / Managed Service:
    Managed Service
  • Industries
    Entertainment, Government & Politics, Sports
  • Key Differentiator
    1949 — The first night of television in West Michigan occurs on August 15. WLAV-TV, the predecessor of WOOD TV8, broadcasts on Channel 7 from the Grand Rapids National Bank Building (now McKay Tower). The station’s owner is Leonard Versluis. 1951 — Grandwood Broadcasting (owner of WOOD radio) purchases WLAV-TV and changes the call letters to WOOD-TV. Willie Wood debuts. The cartoon woodpecker is the station’s visual hallmark. 1953 — The station switches from Channel 7 to Channel 8 on December 8, and increases its power from 28,000 to 100,000 watts. WOOD-TV is the first station in West Michigan to broadcast in color. 1954 — On New Year’s Day, WOOD-TV is one of 21 stations in the country to carry the Tournament of Roses parade in color. WOOD-TV becomes Michigan’s most powerful station with 316,000 watts. 1955 — WOOD-TV, along with WOOD radio, moves to its current building at 120 College S.E. 1957 — WOOD-TV is purchased by Time, Inc. 1964 — Warren Reynolds joined WOOD-TV. 1972 — WOOD-TV changes its call letters to WOTV when Time, Inc. sells WOOD radio. 1975 — WOTV is the first station in West Michigan to own electronic news gathering equipment. 1980 — WOTV is the first station in West Michigan to operate live news-gathering equipment and broadcast news from outside the studio. 1983 — LIN Broadcasting Corp. purchases WOTV from Time, Inc. 1983 — Chopper 8 becomes West Michigan’s first news helicopter. 1984 — News 8 Today premieres as the area’s first early morning newscast. It airs weekdays from 6:30 a.m. to 7:00 a.m. 1992 — On January 1, WOTV reclaims its old call letters and once again becomes WOOD. WUHQ (channel 41), because of its local marketing agreement with WOOD becomes WOTV. 1995 — News 8 expands early morning news to a two-hour format, weekday mornings from 5:00 a.m. to 7:00 a.m. Also, the weekday noon newscast and weekend 6:00 p.m. newscast expand to one-hour formats. This gives WOOD TV8 more local news than any station in the market. 1996 — In November, www.woodtv.com premieres on the Internet. 1997 — 24 Hour News 8 receives eight awards for excellence from the Michigan Association of Broadcasters, including Station of the Year. The station also receives six Associated Press Awards, the School Bell Award from the Michigan Education Association and the Gracie Allen Award from the American Women in Radio and Television. 1999 — WOOD TV8 celebrates 50 years of broadcast excellence and is the first station in West Michigan to broadcast in HDTV. 2002 — In May, the WAP site live8.com was launched, bringing local news and weather to cell phones across West Michigan. 2009 — June 12, WOOD TV8 ended analog transmission for the switch to Digital Television (DTV.) The Firsts of WOOD TV8 First with live, local programs and news. First to bring network television to West Michigan. First to provide West Michigan with color television. First in West Michigan to broadcast its audio in stereo. First to close-caption local newscasts. First to bring 24-hour news coverage to West Michigan. First to offer West Michigan viewers a locally produced hour and a half of news five days a week. First to have a fully operating computerized newsroom. First in West Michigan to use satellite news gathering broadcasts. First in West Michigan to use electronic news gathering and live remote news broadcasts. First in West Michigan to broadcast in HDTV.
  • Owned / Operated Properties
    woodtv.com
  • Approved 3rd Party Ad Serving / Rich Media Vendors
    Sizmek - http://www.sizmek.com
Contacts
PERSON
ROLE
CONTACT INFO & EMAIL
ACTIONS
Ken Selvig
Chief Engineer
Site Traffic
  • 34241 Global Rank
  • 6054
    United States
  • 3M Estimated Visits
Traffic Sources
  • Direct
    40.87%
  • Social
    22.37%
  • Search
    16.11%
  • Referrals
    15.13%
  • Mail
    5.47%
  • Display
    0.06%
Geography Breakdown
  • United States
    95.98%
  • Canada
    0.72%
  • United Kingdom
    0.46%
  • Brazil
    0.19%
  • France
    0.18%
Powered by Similar web
Network Data
Country Breakdown
  • United States
Email / Social Data
  • 243k
    Facebook fans
  • 115k
    Twitter followers
  • 20k
    Instagram followers
Reviews
Online Marketing Manager
Feb 15, 2018
San Francisco
Desktop Display, Mobile Video, Connected TV, Best Pricing
Review of Advertising on WoodTV, they have a Rate Card Cost and Pricing Models of CPM with ad inventory in countries such as United States, Canada, United Kingdom, France. Great at targeting and inventory is accessible in programmatic ad exchanges. Will use them again whenever I am looking for a Managed Service and Self-Service solution of Web Publisher.
Online Marketing Manager
Feb 17, 2018
San Francisco
Desktop Display, Mobile Video, Connected TV, Best Pricing
Review of Advertising on WoodTV, they have a Rate Card Cost and Pricing Models of CPM with ad inventory in countries such as United States, Canada, United Kingdom, France. Great at targeting and inventory is accessible in programmatic ad exchanges. Will use them again whenever I am looking for a Managed Service and Self-Service solution of Web Publisher.
Online Marketing Manager
Feb 21, 2018
San Francisco
Desktop Display, Mobile Video, Connected TV, Best Pricing
Review of Advertising on WoodTV, they have a Rate Card Cost and Pricing Models of CPM with ad inventory in countries such as United States, Canada, United Kingdom, France. Great at targeting and inventory is accessible in programmatic ad exchanges. Will use them again whenever I am looking for a Managed Service and Self-Service solution of Web Publisher.
Files
Creatives
WoodTV advertising reaches 3M visitors across desktop and mobile web, in countries such as United States, Canada, United Kingdom, France. Pricing models they offer are CPM, on channels such as desktop display, desktop video, mobile display, social, connected tv and digital audio.

Advertising on WoodTV will allow you to reach consumers in industries or verticals such as Government & Politics, Sports, Entertainment.

They are headquartered at United States, and have 1 advertising & marketing contacts listed on Thalamus. According to their Ads.txt, WoodTV inventory partners include: indexexchange.com, google.com, openx.com, smaato.com, sonobi.com, supply.colossusssp.com, adtech.com, aolcloud.net, appnexus.com, emxdgt.com, pubmatic.com, contextweb.com, sovrn.com, bidfluence.com, tremorhub.com, nativeads.com, sharethrough.com, memevideoad.com, spotxchange.com, spotx.tv, lkqd.net, fyber.com, beachfront.com, freewheel.tv, ooyala.com, lkqd.com, advertising.com, brightcom.com, atemda.com, smartadserver.com, optimatic.com, coxmt.com, synacor.com, adblade.com, aps.amazon.com, anthemx.tv, rockyou.net, rubiconproject.com, aralego.com, springserve.com, spoutable.com, bidtellect.com, pubnative.com, zemanta.com, revcontent.com, content.ad, carambo.la, lijit.com, districtm.io, rhythmone.com, adform.com, adyoulike.com, conversantmedia.com, jadserve.postrelease.com, 33across.com, distroscale.com, nativo.com.