WORKING-MOTHER-Advertising-Reviews-Pricing

Working Mother Media, a division of Bonnier Corporation, comprises Working Mother magazine, workingmother.com, Working Mother Research Institute, National Association for Female Executives (NAFE), and Diversity Best Practices (DBP).

Together, these brands offer a unique combination of resources and capabilities to help working moms navigate their complex lives while also guiding employers as they evolve their best practices. Our research and partnerships with leading employers provide proprietary insight and encourage best practices while Working Mother provides a nationally recognized platform to fulfill our mission to mentor, role model and advocate for working moms.

Capabilities
  • Desktop Display
    • Brand Integrations
      Yes No
    • Sponsored Posts
      Yes No
    • Native Ads
      Yes No
    • High-Impact (Takeovers, Billboards, Overlays, Sliders, Skins)
      Yes No
    • Rich Media (Expandable & Non-Expandable)
      Yes No
  • Email
  • Mobile Display
    • Mobile Rich Media (Including Interstitials & Expandables)
      Yes No
    • Tablet Traffic
      Yes No
    • Native & Custom Mobile Executions
      Yes No
    • Requires SDK Integration
      Yes No
  • Social
  • Desktop Video
    • In-Banner Video
      Yes No
    • Pre-Roll
      Yes No
    • Mid-Roll
      Yes No
    • Post-Roll
      Yes No
    • Video Companion Ad
      Yes No
    • Outstream Video
      Yes No
    • Custom Video Executions
      Yes No
  • Desktop Display, Email, Mobile Display, Social, Desktop Video
  • CPM
  • Web Publisher
  • Headline:
    Work Life Balance Tips & Advice for Moms
  • Self / Managed Service:
    Managed Service
  • Industries
    Clothing & Fashion, Entertainment, Food & Beverage, Healthcare
  • Key Differentiator
    Working Mother is mentor, role model and advocate for the country’s more than 17 million moms who are devoted to their families and committed to their careers. Through our website, magazine, research, social networks, video, radio and powerful events, Working Mother provides its educated and affluent readers with the community, solutions and strategies they need to thrive.
  • Owned / Operated Properties
    workingmother.com
Contacts
PERSON
ROLE
CONTACT INFO & EMAIL
ACTIONS
Janet Wigfield
Executive Director
Olivia Kopchik
Associate Publisher
Lauren Macri
Associate Business Manager
Site Traffic
  • 79499 Global Rank
  • 22985
    United States
  • 772k Estimated Visits
Traffic Sources
  • Search
    52.23%
  • Referrals
    22.43%
  • Social
    13.61%
  • Direct
    10.10%
  • Mail
    1.56%
  • Display
    0.08%
Geography Breakdown
  • United States
    63.10%
  • United Kingdom
    5.66%
  • Canada
    3.55%
  • India
    2.96%
  • Brazil
    1.97%
Powered by Similar web
Network Data
Country Breakdown
  • United States
Email / Social Data
  • 194k
    Facebook fans
  • 71k
    Twitter followers
  • 5k
    Instagram followers
  • 18.2k
    Pinterest followers
Desktop Display
  • 220k display total monthly uniques
  • 525k display total monthly impressions
Mobile Display
  • 71.1k mobile total monthly uniques
  • 110k mobile monthly overall impressions
Audience Demographics
32% male
68% female
Age
18
20%
18-24
10%
25-34
20%
35-44
20%
45-54
15%
55-64
10%
65+
5%
Income
$0k-$50k
40%
$50k-$100k
35%
$100k-$150k
15%
$150k+
10%
Education
No College
30%
College
50%
Grad School
20%
Reviews
Online Marketing Manager
Feb 16, 2018
San Francisco
Desktop Display, Mobile Video, Connected TV, Best Pricing
Review of Advertising on WORKING MOTHER, they have a Rate Card Cost and Pricing Models of CPM with ad inventory in countries such as United States, United Kingdom, Canada, India. Great at targeting and inventory is accessible in programmatic ad exchanges. Will use them again whenever I am looking for a Managed Service and Self-Service solution of Web Publisher.
Online Marketing Manager
Feb 11, 2018
San Francisco
Desktop Display, Mobile Video, Connected TV, Best Pricing
Review of Advertising on WORKING MOTHER, they have a Rate Card Cost and Pricing Models of CPM with ad inventory in countries such as United States, United Kingdom, Canada, India. Great at targeting and inventory is accessible in programmatic ad exchanges. Will use them again whenever I am looking for a Managed Service and Self-Service solution of Web Publisher.
Online Marketing Manager
Feb 19, 2018
San Francisco
Desktop Display, Mobile Video, Connected TV, Best Pricing
Review of Advertising on WORKING MOTHER, they have a Rate Card Cost and Pricing Models of CPM with ad inventory in countries such as United States, United Kingdom, Canada, India. Great at targeting and inventory is accessible in programmatic ad exchanges. Will use them again whenever I am looking for a Managed Service and Self-Service solution of Web Publisher.
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