WSFA has continually built its news department. In the early days, it was one half-hour newscast a day. Now, WSFA airs more than 19 hours of local newscasts each week. Some of the most popular additions to WSFA news were a series of tower-cams, giving viewers aerial views of weather and traffic, and Advanced Super Doppler 12, the city's only live local weather radar.

WSFA was also the first television station in the state to upgrade to digital, non-linear video news gathering equipment and the transition to High-Definition is now underway. News coverage and the technology that accompanies it are mainstays at WSFA, however the station is equally grounded in community support projects throughout the year.

Capabilities
  • Linear TV
  • Desktop Display
    • Brand Integrations
      Yes No
    • Sponsored Posts
      Yes No
    • Native Ads
      Yes No
    • High-Impact (Takeovers, Billboards, Overlays, Sliders, Skins)
      Yes No
    • Rich Media (Expandable & Non-Expandable)
      Yes No
  • Social
  • Linear TV, Desktop Display, Social
  • CPM
  • Web Publisher
  • Headline:
    News, Weather and Sports for Montgomery, Alabama - WSFA.com Montgomery Alabama news.
  • Self / Managed Service:
    Managed Service
  • Industries
    Education, Entertainment, Government & Politics, Health & Beauty, Healthcare, Sports, Technology
  • Key Differentiator
    Advertise on WSFA Reach: Broadcast television (over-the-air) reaches more people each day than any other medium. The average household views over seven hours per day. In fact, nine out of ten adults watch broadcast television an average of four hours per day, and 91% of homes in the Montgomery, AL viewing area have multiple TV sets. WSFA 12 reaches 217,000 unduplicated Households each week!* Coverage: More than 97% of all homes have access to broadcast television. However, cable television only reaches 60% in the Montgomery trade area. In addition, broadcast television still retains almost 60% of the viewing audience, leaving dozens of cable channels fighting for the rest and you can't buy ads on all of those channels or cable systems. The single best way to reach a mass audience is with a carefully planned broadcast television schedule on the most watched station in Central Alabama - WSFA 12 News. Impact: Television advertising blends sight, sound, color, motion and emotion to have the greatest impact on potential customers. Well produced ads can actually become topics of conversation. When was the last time you discussed, or much less remembered, a newspaper ad? What's your favorite radio commercial? Now think of all the television commercials you remember from years gone by. If I say "Don't Squeeze the...." what would you say? What about the now famous "AFLAC" duck? And do you actually watch the Super Bowl for the game, or the commercials? Television campaigns have the ability to live for years and become part of everyday society. Your well produced commercial will create that "Top of Mind Awareness" that is crucial in today's competitive marketplace. This "Top of Mind Awareness" will help you to reach and influence more of your potential customers, increasing name and product awareness, and most importantly, increase store traffic. wsfa.com: Our web site reaches over 838,000* unique users each month! Our online demographic skews users on the web at work who are getting their local news & weather from 7am-6pm daily. WSFA 12 provides our clients with web ad creative assistance as well as web page development to meet your advertising needs. All ads are linkable and trackable. We also stream video clips on our web site on demand where your commercial can run before our videos. Your commercial on our station, plus a link to your web site on wsfa.com is the perfect convergence tool to reach your key audience at home and at work! (*WebTrends, January ‘14)
  • Owned / Operated Properties
    wsfa.com
Site Traffic
  • 42597 Global Rank
  • 7306
    United States
  • 1.56M Estimated Visits
Traffic Sources
  • Direct
    62.98%
  • Search
    17.04%
  • Social
    13.82%
  • Referrals
    4.86%
  • Mail
    1.26%
  • Display
    0.05%
Geography Breakdown
  • United States
    96.62%
  • United Kingdom
    0.44%
  • Germany
    0.34%
  • Canada
    0.32%
  • Turkey
    0.24%
Powered by Similar web
Network Data
Country Breakdown
  • United States
Email / Social Data
  • 222k
    Facebook fans
  • 103k
    Twitter followers
Desktop Display
  • 683k display total monthly uniques
Reviews
Online Marketing Manager
May 22, 2018
San Francisco
Desktop Display, Mobile Video, Connected TV, Best Pricing
Review of Advertising on Wsfa, they have a Rate Card Cost and Pricing Models of CPM with ad inventory in countries such as United States, United Kingdom, Germany, Canada, Turkey. Great at targeting and inventory is accessible in programmatic ad exchanges. Will use them again whenever I am looking for a Managed Service and Self-Service solution of Web Publisher.
Online Marketing Manager
May 14, 2018
San Francisco
Desktop Display, Mobile Video, Connected TV, Best Pricing
Review of Advertising on Wsfa, they have a Rate Card Cost and Pricing Models of CPM with ad inventory in countries such as United States, United Kingdom, Germany, Canada, Turkey. Great at targeting and inventory is accessible in programmatic ad exchanges. Will use them again whenever I am looking for a Managed Service and Self-Service solution of Web Publisher.
Online Marketing Manager
May 18, 2018
San Francisco
Desktop Display, Mobile Video, Connected TV, Best Pricing
Review of Advertising on Wsfa, they have a Rate Card Cost and Pricing Models of CPM with ad inventory in countries such as United States, United Kingdom, Germany, Canada, Turkey. Great at targeting and inventory is accessible in programmatic ad exchanges. Will use them again whenever I am looking for a Managed Service and Self-Service solution of Web Publisher.
Files
Creatives
Wsfa advertising reaches 1.56M visitors across desktop and mobile web, in countries such as United States, United Kingdom, Germany, Canada, Turkey. Pricing models they offer are CPM, on channels such as desktop display, desktop video, mobile display, social, connected tv and digital audio.

Advertising on Wsfa will allow you to reach consumers in industries or verticals such as Healthcare, Government & Politics, Sports, Education, Technology, Entertainment, Health & Beauty.

They are headquartered at 12 East Delano Avenue Montgomery, AL 36105, and have 17 advertising & marketing contacts listed on Thalamus. According to their Ads.txt, Wsfa inventory partners include: springserve.com, sovrn.com, sonobi.com, rubiconproject.com, pubmatic.com, openx.com, media.net, indexexchange.com, google.com, criteo.net, contextweb.com, bidfluence.com, adtech.com, appnexus.com, aolcloud.net, anthemx.tv, smartadserver.com, lkqd.net, lkqd.com, advertising.com, freewheel.tv, spotx.tv, spotxchange.com, coxmt.com, outbrain.com, nativo.com, smaato.com, rhythmone.com, undertone.com, aol.com, yieldmo.com, valueclickmedia.com, t.brand-server.com, lijit.com.