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173 Xaxis (GroupM, WPP) Contacts
Xaxis (GroupM, WPP)
Global Digital Media Platform
Connected TV, Linear TV, Digital Audio, Desktop Display, Mobile Display, Social, Desktop Video, Mobile Video

Xaxis is a global digital media platform that programmatically connects advertisers to audiences across all addressable channels. Through the expert use of proprietary data and advertising technology along with unparalleled media relationships, Xaxis delivers results for clients in 47 markets across North America, Europe, Asia Pacific, Latin America and the Middle East. Advertisers working with Xaxis achieve exceptionally high return on advertising spend through the company’s proprietary media products, as well as through its specialist companies, Triad Retail Media, Light Reaction, plista and Bannerconnect. For more information, visit www.xaxis.com

  • Company Name:
  • CEO Name:
    Nicolas Bidon
  • Parent Company Name:
    GroupM, WPP
  • Headquarters:
    132 W 31st St New York, NY 10001 United States of America
  • Office Locations:
    HQ: New York. Also:Los Angeles, Chicago, Dallas, San Francisco, Toronto, Sao Paulo, Ecublens Switzerland, Karlsruhe Germany, London, Madrid, Milano Italy, Munchen, Paris, Stockholm, Seoul, Sydney, Tokyo, Beijing.
  • 1001-5000 employees
  • Connected TV
  • Linear TV
  • Digital Audio
    • Pre-Roll
      Yes No
    • Mid-Roll
      Yes No
    • Post-Roll
      Yes No
    • Companion Banner Ad
      Yes No
    • Sponsored Reading
      Yes No
  • Desktop Display
    • Brand Integrations
      Yes No
    • Sponsored Posts
      Yes No
    • Native Ads
      Yes No
    • High-Impact (Takeovers, Billboards, Overlays, Sliders, Skins)
      Yes No
    • Rich Media (Expandable & Non-Expandable)
      Yes No
  • Mobile Display
    Platform Supported:
    • Android
    • Mobile Web
    • iOS
    • Mobile Rich Media (Including Interstitials & Expandables)
      Yes No
    • Tablet Traffic
      Yes No
    • Native & Custom Mobile Executions
      Yes No
    • Requires SDK Integration
      Yes No
  • Social
  • Desktop Video
    • In-Banner Video
      Yes No
    • Pre-Roll
      Yes No
    • Mid-Roll
      Yes No
    • Post-Roll
      Yes No
    • Video Companion Ad
      Yes No
    • Outstream Video
      Yes No
    • Custom Video Executions
      Yes No
  • Mobile Video
    • Pre-Roll
      Yes No
    • Mid-Roll
      Yes No
    • Post-Roll
      Yes No
    • Outstream Video
      Yes No
    • Custom Mobile Video Executions
      Yes No
  • Connected TV, Linear TV, Digital Audio, Desktop Display, Mobile Display, Social, Desktop Video, Mobile Video
  • Other
  • Headline:
    Global Digital Media Platform
  • Self / Managed Service:
    Managed Service & Self-Service
  • Industries
    Automotive, Clothing & Fashion, Food & Beverage, Retail, Technology, eCommerce
  • Key Differentiator
    Xaxis is the largest programmatic audience buying company in the world. We offer full-funnel solutions from branding to performance outcomes. We have proprietary technology, algorithmic trading, machine learning and unified reporting across all platforms.
  • Owned / Operated Properties
    Xaxis.com, LightReaction.com, plista.com, TriadRetail.com, Bannerconnect.com
  • Programmatic Integrations & Publisher / Inventory Partners
  • Targeting

    Custom Look-Alike Modeling segments, Purchase-based Targeting, Predictive Interest & Intent, B2B Data Targeting, TV Extension, Cross-Device Targeting, Geo-Behavioral and Geo-Fencing (to replace Geographic), Contextual Targeting, Search Retargeting, and CRM / 1st Party Data, Conquesting,(Display) Behavioral, Demographic (Ethnicity, Age, Gender/Orientation, Income, Sex, Employment, Education, Homeowner), Retargeting, Geographic, Dayparting, Outcomes-based

  • Data Partners
    Oracle, BlueKai, Exelate, Nester, Nielsen, Adobe, Factual, LiveRamp, Kantar Shopcom, MasterCard, Dun & Bradstreet, Triad
  • Ad Verification / Brand Safety / Measurement / Viewability Partners
    Moat, Double Verify, Integral Ad Science
  • Approved 3rd Party Ad Serving / Rich Media Vendors
    All major third party ad servers. (DoubleClick for Advertisers, Sizmek, Videology, Jivox, PointRoll, etc.)
  • Mobile App Install Tracking Partners
    Kochava, AppsFlyer, Tune, Appsolar, MediaLets, Adjust
Chris Asher
Director of Sales at Xaxis
Estelle Reale
VP, Marketing, EMEA at Xaxis
Matt Levine
VP, West Coast Sales at Xaxis
Site Traffic
  • 3345 Global Rank
  • 1322
  • 35.2M Estimated Visits
Traffic Sources
  • Direct
  • Referrals
  • Search
  • Social
  • Mail
  • Display
Geography Breakdown
  • Russia
  • Germany
  • Poland
  • Australia
  • Netherlands
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Network Data
Country Breakdown
  • United States
  • United Kingdom
  • Singapore
  • Canada
  • Austria
  • Belgium
  • Czech Republic
  • Denmark
  • Germany
  • Poland
3 out of 5 stars
Agency Media Planner
May 31, 2016
United States, Seattle, Washington
Mar 18, 2016
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