About

About Seniors website was launched in September 2000 as the brainchild of Ged and Judy Lawrence, who were supported technically by their son, Greg. When Ged sadly passed away, About Seniors was purchased by Indigo Arch Publishing Pty Ltd in July 2005. Since then, About Seniors has continued to grow through an active and supportive subscriber base. About Seniors has followed Ged and Judy’s initial concept of providing independent, up-to-date information for those approaching retirement, in retirement and their families. The website has evolved considerably and in early 2010 it was decided that the website would mirror the format and content of it’s sister print magazine, YourLifeChoices. To streamline the process of publishing the magazine, website and associated enewsletters and to allow the focus to remain on independent and current information for a broader range of readers, those 45+, About Seniors migrated to it’s new branding, YourLifeChoices – for fun in your 50s, 60s and beyond.
Here at YourLifeChoices, we’ve decided that the new year is a great time to embrace change and focus on what is important in life. Many of these changes are in response to your answers to the surveys we conducted in 2015, so we hope you’re happy to come along with us for the journey.

This year it’s all about 'simplifying' – simplifying retirement that is. You’ve told us that there’s not enough comprehensible information and support available to help you live an enjoyable and, most importantly, affordable retirement. Regardless of what constitutes retirement for you, we’re here to simplify the process by helping you understand your rights and options, by explaining the complex issues of retirement funding.

Don’t worry, you’ll still be kept up-to-date with all the latest Age Pension news, changes to legislation which may affect your payments and retirement income, and the latest news that is most relevant. We’ll still have the same useful health, travel and technology updates and remember, you’re welcome to have your say by commenting on our articles and posting on the Meeting Place.

Capabilities
  • Desktop Display
    • Brand Integrations
      Yes No
    • Sponsored Posts
      Yes No
    • Native Ads
      Yes No
    • High-Impact (Takeovers, Billboards, Overlays, Sliders, Skins)
      Yes No
    • Rich Media (Expandable & Non-Expandable)
      Yes No
  • Mobile Display
    • Mobile Rich Media (Including Interstitials & Expandables)
      Yes No
    • Tablet Traffic
      Yes No
    • Native & Custom Mobile Executions
      Yes No
    • Requires SDK Integration
      Yes No
  • Email
  • Social
  • Desktop Display, Mobile Display, Email, Social
  • CPM
  • Web Publisher
  • Headline:
    Seniors Information - Health, Wealth, Travel & Work
  • Self / Managed Service:
    Managed Service
  • Industries
    Clothing & Fashion, Entertainment, Financial Services, Food & Beverage, Gaming, Healthcare, Technology, Travel & Leisure
  • Key Differentiator
    Reach mature Australians YourLifeChoices provides a range of different advertising options for companies targetting Australia’s lucrative 50+ market. YourLifeChoices boasts robust traffic statistics and industry leading click through rates in our Enewsletters. Advertising options include BLUE CHIP AFFILIATE sponsorships, microsite sponsorships, display advertising, solus eBlasts, enewsletter content and Discount Directory listings. There is no downside Advertising to 50-75 year olds on YourLifeChoices website and in our enewlsetters is risk free, as we guarantee an agreed minimum number of page views. At the conclusion of your activity a report will be sent confirming this amount has been reached - and in most cases surpassed.
Site Traffic
  • 76964 Global Rank
  • 1369
  • 855 K Estimated Visits
Traffic Sources
  • Direct
    56.73%
  • Mail
    24.88%
  • Search
    16.62%
  • Referrals
    0.92%
  • Social
    0.82%
  • Display
    0.04%
Geography Breakdown
Powered by
Alexa Traffic Data
Global Rank 27,018
742
Australia Rank 308
81
Australia Page Views 89.13%
0.97%
Top Countries
Top Search Keywords
  • Opportunities
  • Partners Programs
  • Amazon Associates Program
Ad Intelligence
  • Native
    59.97%
  • Standard
    40.03%
  • Direct
    0.00%
Ads Seen Recently
2,247
Longest Running Ad
YourLifeChoices
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Mobile
Dimensions
300x250
YourLifeChoices
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YourLifeChoices
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YourLifeChoices
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YourLifeChoices
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Ads.txt
Ad Exchange
Type
Publisher ID
Certification ID
video.unrulymedia.com
reseller
1166984029
improvedigital.com
reseller
1577
emxdgt.com
reseller
1643
1e1d41537f7cad7f
admanmedia.com
reseller
556
advertising.com
reseller
28458
beachfront.com
reseller
13749
e2541279e8e2ca4d
smartadserver.com
reseller
3563
rhythmone.com
reseller
1166984029
a670c89d4a324e47
aol.com
reseller
53392
freewheel.tv
reseller
799921
freewheel.tv
reseller
799841
YourLifeChoices advertising reaches 855k visitors across desktop and mobile web, in countries such as Australia, Philippines, United States, New Zealand, Thailand. Pricing models they offer are CPM on channels such as Display, Mobile, Email, Social Advertising on YourLifeChoices will allow you to reach consumers in industries or verticals such as Travel & Leisure, Financial Services, Technology, Gaming, Food & Beverage, Clothing & Fashion, Healthcare, Entertainment.

They have 6 advertising & marketing contacts listed on Kochava. According to their Ads.txt, YourLifeChoices inventory partners include: video.unrulymedia.com, improvedigital.com, emxdgt.com, admanmedia.com, advertising.com, beachfront.com, smartadserver.com, rhythmone.com, aol.com, freewheel.tv, contextweb.com, openx.com, pubmatic.com, fyber.com, rubiconproject.com, tremorhub.com, indexexchange.com, appnexus.com, spotxchange.com, spotx.tv, teads.tv, triplelift.com, taboola.com, google.com, xad.com, onetag.com, olaex.biz, pubnative.net, lemmatechnologies.com, sonobi.com, adcolony.com, gothamads.com, bizzclick.com, tappx.com, smartyads.com, axonix.com, amlinetwork.com, web3.us.com, verve.com, somoaudience.com, posumeads.com, peak226.com, inmobi.com, epom.com, engagebdr.com, admixer.net, aceex.io, mobfox.com, 33across.com, lkqd.net, lkqd.com, criteo.com, bidtellect.com, gumgum.com, lijit.com, sovrn.com, aolcloud.net, velismedia.com, blis.com, algorix.co, ucfunnel.com, loopme.com, ogury.com, adtech.com, kargo.com, districtm.io, conversantmedia.com, 152media.com, yahoo.com, adform.com, connectad.io, ad-generation.jp, smaato.com, aps.amazon.com, thebrave.io, q1connect.com, pocketmath.com, onepath.ai, decibelnetwork.com, decenterads.com, cmcm.com, advangelists.com, chocolateplatform.com, adsparc.com, amxrtb.com, imonomy.com, brightcom.com, smartclip.net, tidaltv.com, sekindo.com, # publift fuse ads.txt.

YourLifeChoices works with Advertising technology companies such as Outbrain, Google Adsense, Google Publisher Tag, DoubleClick.Net, Commission Junction, Openads/OpenX, Evidon, AppNexus, Yahoo Small Business, The Trade Desk, Mediaplex, Google Adsense Asynchronous, DoubleClick Bid Manager, Zedo, AdRoll, Integral Ad Science, Aggregate Knowledge, Flashtalking, Advertising.com, Adap.TV, DoubleVerify, SpotXchange, Media Innovation Group, StickyAds TV, Adconion, IponWeb BidSwitch, Atlas, Rubicon Project, Taboola, Index Exchange, Google Direct, Ads.txt, Google Reseller, Specific Media, VINDICO, Trueffect, Walmart, IndexExchange Reseller, AcuityAds, Drawbridge, Tapad, RubiconProject Reseller, AppNexus Reseller, ContextWeb Reseller, AOL Reseller, Research Now, Adblade, AdBlade Embed, Improve Digital, Bidtellect, ContextWeb, Rocket Fuel, Turn, Eye View Digital, BlueKai, BlueKai DMP, eyeReturn, eXelate, Yahoo Ad Sync, SiteScout, DemDex, Adobe Audience Manager Sync, Beeswax, AdGear, Dstillery, Connexity, SkimLinks, Tribal Fusion, PubMatic Reseller, Criteo Reseller, IndexExchange Direct, DistrictM Direct, Converstand Media Direct, SpotXChange Reseller, LKQD Reseller, Tremor Video Reseller, FreeWheel Reseller, Adform Reseller, Improve Digital Reseller, Brightcom Direct, OpenX Reseller, SmartAdServer Reseller, Synacor Reseller, 33 Across Reseller, DistrictM Reseller, Simpli.fi, Prebid, Magnetic, Videology Group Reseller, Sekindo Direct, Criteo, Criteo Publisher Marketplace, adloox, Avocet, Neustar AdAdvisor, Adform, GetIntent, Adhigh, Taboola Direct, Fyber Reseller, Emerse, LoopMe Reseller, Sovrn Direct, Lijit Direct, GumGum Reseller, Pubmatic, Taboola Sponsored Links, StackAdapt, 161Media, Google AdSense Integrator, Burst Media, Publift, Primis Direct, Smartclip Reseller, Admixer Reseller, Imonomy Reseller, Twitter Ads, GumGum Direct, Bidtellect Reseller, Criteo Direct, RhythmOne Reseller, Outbrain Reseller, Outbrain Direct, ORC International Reseller, Videology, Adswizz, TripleLift, Right Media, Tru Optik, Amazon Associates, Amazon Ad System, AppNexus Segment Pixel, AdTheorent, MicroAd, Infectious Media, RUN Ads, AdMatrix, RadiumOne, Perfect Market, Triple Lift Direct, Teads Direct, MaxPoint Interactive, Adition, BidTheatre, PLAYGROUND XYZ, Celtra, Adelphic, EMX, Cinarra, Freebit Admind, Appier, GumGum, BidSwitch, So-net Media, Beachfront Reseller, AdMan Reseller, RubiconProject Direct, ORC International Direct, Technorati Media, AdStanding, Header Tag by Index Exchange, Geniee, Dianomi, Uponit, 33 Across Direct, Amazon Direct, Connectad Direct, Kargo Direct, Mobfox Direct, OneTag Direct, OpenX Direct, Yahoo Direct, 152 Media Reseller, Chocolate Reseller, Converstand Media Reseller, Lijit Reseller, OneTag Reseller, Q1Connect Reseller, Smaato Reseller, SmartyAds Reseller, Somoaudience Reseller, Sonobi Reseller, Sovrn Reseller, Tappx Reseller, Brave Reseller, ucfunnel Reseller, Yahoo Reseller, Consent Management Platform API v 2.0, Facebook Custom Audiences, bRealtime, comScore Activation, AOL Direct, AppNexus Direct, PubMatic Direct, Revcontent Direct, Sonobi Direct, Tappx Direct, GroundTruth Reseller, my6sense Reseller, Google Ad Partner Services, ConnectAd, Publift Fuse Platform, ShareThrough Direct, Amazon Reseller, ShareThrough Reseller, Telaria Reseller, Yieldmo Reseller, Amazon Transparent Ad Marketplace, Teads, Media.net Direct, RhythmOne Direct, SmartAdServer Direct, The MediaGrid Direct, AdYouLike Reseller, Revcontent Reseller, The MediaGrid Reseller, Yieldmo, Sharethrough, Adform Direct, AdYouLike Direct, Improve Digital Direct, Aniview Reseller, DeepIntent Reseller, GourmetAds Reseller, Media.net Reseller, Triple Lift Reseller, Scenestealer, vidoomy Reseller, Yieldlab Reseller.