Genesis Stories


BuiltWith on the Future of Web & eCommerce Technologies

Gary Brewer Founder BuiltWith   BuiltWith has been around since the early days of online advertising, and has provided an extremely valuable service around showing people which web technologies different websites use. What was your original vision for BuiltWith and how has it […]


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Sourcepoint on the Search for Alternative Publisher Compensation

Ben Barokas CEO and Co-Founder Sourcepoint Sourcepoint is the leading provider of publisher content compensation solutions, providing consumers with choice, and publishers with alternate funding models. What was the original visi…


Thunder CEO Victor Wong on the Programmatic Creative Revolution

Victor Wong Co-Founder & CEO Thunder (formerly PaperG) Thunder (formerly PaperG) is one of the leaders in the Programmatic Creative space, with over 100 premium brands, agencies, and publishers such as Time Warner Cable, Anhe…


AppLift CEO Tim Koschella on Mobile App Advertising Pitfalls & Best Practices

Tim Koschella Co-Founder & CEO AppLift For those of us that aren't familiar with AppLift, please tell us a little more about your company and core offering. AppLift is a data-driven technology company that empowers mobile app…


Lotame Founder & CEO Andy Monfried on the Future of Data Management

Andy Monfried Founder & CEO Lotame Lotame is the leading independent Data Management Platform used by agencies, marketers, and publishers across the world. Can you share more on the original vision of the company, and how it h…


YouAppi Founder on the Prerequisite of Premium Placements for Mobile

Moshe Vaknin Co-Founder & CEO YouAppi For those of us not familiar with YouAppi, please tell us a little more about your platform and core offering. YouAppi is a pioneer in data-driven mobile customer acquisition. We offer a …


The Darwinian Reality of the App Store with Mike Molinet of Branch Metrics

Mike Molinet Co-Founder Branch Metrics Please tell us a little more about Branch Metrics and the genesis of the company. Branch is a mobile deep linking SDK and API at its core, but it’s more generally a technology that companie…


The Father of Broadcast Radio Norm Pattiz on Digital Audio Advertising

Norm Pattiz Founder & Executive Chairman PodcastOne You are considered one of the pioneers of the Broadcast and Radio industry, having founded Westwood One in 1976. Can you tell us a little more about your new venture, Podcas…


Marketplace Dynamics with Todd Garland, Founder & CEO of BuySellAds

Todd Garland Founder & CEO BuySellAds You founded BuySellAds in 2008, and were a pioneer in (what is now known as) the programmatic direct / automated guaranteed space. Can you share a little more on the genesis story of BuyS…


Genesis Stories: An Interview with MonetizePros Editor-in-Chief Karl Kangur

Karl Kangur Partner & Editor-in-Chief MonetizePros For those of us that aren't familiar with MonetizePros, please tell us a little more about your website and core audience you reach. MonetizePros is all about helping people …


An Interview with WhatRunsWhere Founder Max Teitelbaum

Max Teitelbaum Co-Founder & CEO WhatRunsWhere WhatRunsWhere is the premiere media intelligence platform for desktop, mobile, in-app and native display advertising. Since 2011, we've been helping users leverage competitive in…