Original Articles
Global Ad Buyer Searches — Snapchat & AdColony Come Out on Top

Many of us in the digital and mobile advertising industry constantly wonder to ourselves:

 

‘I wonder who they are buying from?’

 

It’s our innate curiosity to know what others are doing, and also a competitive spirit for wanting to one-up our rivals.

 

Having been asked this question a number of times by friends, colleagues, and others in the space — we set out to answer this once and for all by digging through search query, filter, and vendor click data to answer the question of who the most popular ad vendors are across the world. (data from May, 2016)

 

This infographic was put together by analyzing hundreds of thousands of search queries & filters from two specific types of ad buyers: Agency Media Planners & Mobile User Acquisition Managers.

 

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