Original Articles
The Ultimate List of Japanese Mobile Ad Networks

Research firm eMarketer projects that mobile advertising spending in Japan will hit $5B in 2016.

Here is an ultimate list of all mobile ad networks and ad platforms for Japan.

Data was sourced from www.thalamus.co

(Last Updated Feb 2018)

 

AMoAd (by CyberAgent & DeNA)

amoad-japanese-mobile-ad-networkImage Source 

Website: http://www.amoad.com/
Twitter Handle: https://twitter.com/CyberAgent_PR
Blog: http://tech.amoad.com/
Employees on LinkedIn: 9
Founded: 2011
HQ: Tokyo, Japan
Pricing Models: CPI, CPM, CPC

AMoAd is a Japanese mobile ad network that was formed in 2011 through a partnership between CyberAgent & DeNA. They own 51% and 49% of the company respectively, leveraging their joint audiences of Mobage (now just called DeNA), DeNA’s mobile social network, and Ameba, CyberAgent’s blogging and social networking platform.

Their payout for publications is NET30 with a minimum payout of 1000 Yen (while the industry average is 3000 Yen), and they also support various mobile SSPs such as Adstir, Fluct, adfurikun, and GMO SSP. Ad Sizes they support are across both Mobile Web and Apps of 320×50, 320×100, 300×250, 300×100, 728×90.

For adverisers, they can retarget across devices on Web & Apps on both iOS and Android. They also offer rich media and video banners, and even Playable units.

 

CA Reward (by CyberAgent)

CA-reward-japanese-mobile-ad-networkImage Source

Website: http://www.ca-reward.co.jp/en/
Blog: http://blogs.itmedia.co.jp/jinmsk/
Employees on LinkedIn: 7
Founded: 2010
HQ: Tokyo, Japan
Pricing Models: CPI, CPA
Install Tracking Integrations: AdJust, Kochava, Tenjin.io
Contact Page: https://ca-reward.jp/en/contact.php?c=1

CA Reward is an iOS and Android Reward Network that is 100% owned by CyberAgent, Inc. Their main offering is a mobile Offerwall similar to that of Tapjoy.

They’ve also integrated with other ad networks, for audience extension. Some of these include: Aarki, Adbrix, adPOPcorn, Adverster, Performance Revenues, Persona.ly, PublisherRev, Tabatoo by SOMOTO, Tracsion by bluTonic, WakeApp, and Xapads. (Pricing Models here: http://www.ca-reward.co.jp/en/company/network.html)

 

i-mobile

i-mobile-japanese-mobile-ad-networkImage Source

Website: http://www.i-mobile.co.jp/en/index.aspx
Twitter Handle: https://twitter.com/imobile_pr
Employees on LinkedIn: 28
Founded: 2007
HQ: Tokyo, Japan
Pricing Models: CPC, CPA, CPI
Install Tracking Integrations: MobileAppTracking by TUNE, Kochava, AppsFlyer, Apsalar
Contact Page: http://www.i-mobile.co.jp/en/inquiry.aspx

i-mobile is a leading Japanese independent ad network. They have global reach beyond Japan and also serve ads on desktops, along with mobile devices.

They have access to over 93.5B impressions per month on both desktop and mobile devices (supposedly the largest reach in all of Japan), and 55B impressions on mobile, and can target by user characteristics such as platform, OS, carrier, and device.

Ad Units include interstitials and banners, with sizes such as 320×50, 320×100, and 300×250. For desktop, sizes include 468×60, 728×90, 120×600, 160×600, 200×200, 250×250, 300×250, 336×280, 300×600.

 

nend (by F@N Communications)

nend-japanese-mobile-ad-networkImage Source

Website: http://nend.net/en
Twitter Handle: https://twitter.com/fancs_PR
Employees on LinkedIn: 53 (F@N Communications)
Founded: 1999 (F@N Communications)
HQ: Tokyo, Japan
Pricing Models: CPA, CPC, CPI
Install Tracking Integrations: AppFireworks, AppsFlyer, Apsalar, Kochava, MobileAppTracking by TUNE, Flurry, CAKE, Tapstream, AdJust
General Email: info@nend.net

nend is one of Japan’s top performing mobile ad platforms, with over 280,000+ publishers and access to 62B impressions per month. Targeting options include OS, Device, Gender, and Specific Keywords.

 

AdJapon (by F@N Communications)

adjapon-japanese-mobile-ad-networkImage Source

Website: http://adjapon.com/en/
Twitter Handle: https://twitter.com/fancs_PR
Blog: http://adjapon.com/en/info/
Employees on LinkedIn: 4
Founded: 2012
HQ: Tokyo, Japan
Pricing Models: CPI, CPA, CPM, CPL CPC, CPS, Pay-Per-Call, Revshare, ROAS
Install Tracking Partners: HasOffers(MAT), Kochava, CAKE, AdJust.io, AppsFlyer, AppFireworks, Flurry, Apsalar, Flurry, Tapstream, CyberZ F.O.X, AdWays Party Tracker
General Email: ads@adjapon.com

AdJapon is one of Japan’s largest CPA, CPI, and CPC Ad Networks. They cover the entire gamut of offerings for advertisers, including consulting, marketing, campaign management, and localization.

Other geos outside of Japan they cover include North America, South America, Asia, China, EU, and the Middle East.

 

A8.net (by F@N Communications)

a8net-japanese-mobile-ad-networkImage Source

Website: http://www.a8.net/en/
Twitter Handle: https://twitter.com/a8net
Employees on LinkedIn: 5
Founded: 2000
HQ: Tokyo, Japan
Pricing Models: CPI, CPA, CPS, Revshare, ROAS
Contact Page: https://support.a8.net/ec/request_en/entry.php

A8.net is the largest Affiliate Marketing network in Japan. They claim to have over 1.9M publisher partners and 14,500+ advertisers.

Some of their advertising partners include:  Amazon.co.jp, Yahoo! Japan, FujiFilm, NTT Communications, JCB, Tsutaya, 7net Shopping, Orbis, Nike, Lacoste, Jalpaj, GMO Internet Group, Kanebo, Aderans, Proactiv, Scrllshop, Orice Force

 

Moba8.net (by F@N Communications)

moba8-japanese-mobile-ad-networkImage Source

Website: http://moba8.net/
Twitter Handle: https://twitter.com/moba8net
Employees on LinkedIn:
53 (F@N Communications)
Founded:
1999 (F@N Communications)
HQ:
Tokyo, Japan
Pricing Models: 
CPA, CPI, CPC, CPE

Moba8 is one of Japan’s largest mobile affiliate networks, with over 260,000 participating affiliate sites, and 5,700 advertisers.

They boast major advertisers such as DeNA, DMM.com, Recruit, Niconico, Ichiba, GU, Kenkou Corporation, Voltage, and Promise.

 

Nex8.net (by F@N Communications)

nex8-japanese-mobile-ad-networkImage Source

Website: https://www.nex8.net/
Twitter Handle: https://twitter.com/nex8_PR
Employees on LinkedIn: 53 (F@N Communications)
Founded:
1999 (F@N Communications)
HQ:
Tokyo, Japan
Contact Page: https://www.nex8.net/document_requests/form

nex8 is F@N Communication’s audience targeting platform, that plugs into multiple Real-Time Bidding platforms and their sister ad networks such as A8.net, Moba8.net, nend, and other SSPs like Fluct and Adstir.

 

Zucks

zucks-japanese-mobile-ad-networkImage Source

Website: https://zucks.co.jp/en/
Twitter Handle: https://twitter.com/Zucks_PR
Employees on LinkedIn: 5
Founded: 2011
HQ: Tokyo, Japan
Pricing Models: CPI, CPA, CPV, CPC
Install Tracking Partners: MobileAppTracking by TUNE, Kochava, AdEven
Contact Page: https://zucks.co.jp/en/contact/

Zucks is the largest affiliate network and mobile ad platform focused on Japan and the Asian market. They support both iOS and Android and have a variety of ad formats including video.

 

Bypass

bypass-japanese-mobile-ad-networkImage Source

Website: http://www.bypass.jp/en/
Founded: 1998
HQ: Tokyo, Japan
Pricing Models: CPM, CPC
Contact Page: https://dsp.bypass.jp/contact/?lang=2

Bypass is a multi-device ad platform with worldwide reach. They have access to the largest inventory available in Japan through real-time bidding.

Targeting options include Gender, Site, Age, City, and Frequency Capping. Full-Suite reporting is also available in real-time with data on the Campaign, Creative, City, OS, Frequency (Hourly or Daily).

 

D2C R (by NTT DOCOMO, INC)

d2cr-japanese-mobile-ad-networkImage Source

Website: http://art.d2cr.co.jp/en/advertising/index.html
Employees on LinkedIn: 93
Founded: 2000
HQ: Tokyo, Japan
General Email: info@d2cr.co.jp

D2C R is a mobile advertising reward platform. They work in both apps and mobile web, and have integrated with major rewards networks and ad networks such as LINE Free Coin. They can also measure the effectiveness of advertising through their sister company dmenu.

They are one of the major players in the C2P or Click2Play market, which allows users to try mobile games and apps before they download. The use an HTML5 solution to implement this.

 

Access Trade (by Interspace.ne.jp)

access-trade-japanese-mobile-ad-networkImage Source

Website: http://atdsp.jp/
Founded: 2013 (1999 for Interspace) 
HQ: Tokyo, Japan
Pricing Models: CPI, CPA, CPV, CPC
General Email: info@accesstrade.co.id

Access Trade is a pure-play Demand-Side Platform specializing in the Japanese market. They are owned by Interspace Co, which is one of the largest affiliate networks in Japan. It was reported http://mamastar.jp/, a community Mom’s site owned by Interspace, surpassed 200M monthly users in June of 2014.

The Access Trade DSP can provide both audience extension and retargeting services.

 

TAP ONE (by Akinasista)

tapone-japanese-mobile-ad-networkImage Source

Website: https://tapone.jp/
Twitter Handle: https://twitter.com/akinasista_pr
HQ: Tokyo, Japan
Contact Page: https://tapone.jp/contact

Tap One is an ad distribution network specializing in the Japanese market. They are owned by Akinasista, which operates an Ad Agency, and is in the media business providing smartphone apps in the e-book, movie, and media genres.

 

Dynalist (by CyberAgent)

dynalyst-japanese-mobile-ad-networkImage Source

Website: https://www.dynalyst.jp/legal/index.html
Twitter Handle: https://twitter.com/CyberAgent_PR
Employees on LinkedIn: 557 (CyberAgent)
Founded: 1998 (CyberAgent)
HQ: Tokyo, Japan
General Email: adtechstudio_pub@cyberagent.co.jp

Dynalist is a mobile Demand-Side Platform that serves personalized ads to smartphone users in Japan in real-time. They offer dynamic creatives, to optimize the most effective ads to be serve to the user, whether it be in a 300×250 ad unit, or 320×50 ad unit.

 

ADJUST (by CCI)

adjust-japanese-mobile-ad-networkImage Source

Website: http://www.ad-just.jp/
Employees on LinkedIn: 111 (Cyber Communications inc)
HQ: Tokyo, Japan
Pricing Model: CPM, CPC
Contact Page: https://krs.bz/cci/m?f=518

Adjust is an Ad Marketplace specializing in Japanese inventory. They have a reach of about 3.5B Impressions per month, and can reach over 40M uniques in Japan, with 700 direct publisher relationships. They offer both Reach, Premium, Targeting, and Performance services.

 

ImpAct (by D.A.Consortium, Inc)

dac-impact-japanese-mobile-ad-networkImage Source

Website: https://www.dac.co.jp/service/solution/impact
Employees on LinkedIn: 91 (D.A.Consortium, Inc)
Founded: 1996 (D.A.Consortium, Inc)
HQ: Tokyo, Japan

ImpACT Smarti Ad Network by DAC Consortium is a Japanese Ad Network and Programmatic Platform with over 350 blue-chip advertisers. They integrate with different 3rd Party Ad Serving Partners like Effective One, Sizmek, Crisp; Demand-Side Platform Partners like Market ONE, and Bypass; and different SSP partners like YieldOne and AdStir.

Different media apps D.A.Consortium owns include CocoPPa, CHEERZ, metoo, and Origami.

 

ADroute (by Axelmark)

axelmark-adroute-japanese-mobile-ad-networkImage Source

Website: http://www.axelmark.co.jp/service/ad/
Twitter: https://twitter.com/ADrouteofficial
Employees on LinkedIn: 13 (Axelmark, Inc)
HQ: Tokyo, Japan
Contact Page: https://adroute.froute.jp/adroute/index.php?m=information

ADroute is a Japanese ad network and real-time bidding platform by Axelmark that can serve over 7B monthly impressions for the Japanese market. They’ve partnered with Yahoo! Japan to maximize revenue for their publisher partners (supposedly with a 100% fill rate). Some genres they specialize in include Games, E-books, Fashion, Diet & Beauty Goods, Travel, Hobby Goods, Interior Goods, Food, Household Goods, Appliances, Rental Housing, Diviniation, Music, and Video.

 

AdLantis (Value Commerce)

adlantis-japanese-mobile-ad-networkImage Source

Website: http://sp.www.adlantis.jp/
Blog: http://blog.adlantis.jp/
HQ: Tokyo, Japan
Contact Page: http://www.adlantis.jp/manage/contact

AdLantis is a Japanese Online Ad Management System and Sell-Side Platform to Deliver, Manage, and Optimize Ads. They typically can reach over 100M+ Impressions per day.

They also have an Ad Network and App Media Network, with a variety of ad formats including overlay ads, inline ads, and app advertising.

 

Gunosy Ads

gunosy-japanese-mobile-ad-networkImage Source

Website: https://gunosy.co.jp/ad/
Twitter Handle: https://twitter.com/gunosy_news
Blog: http://gunosy.co.jp/news/
Employees on LinkedIn: 30
Founded: 2012
HQ: Tokyo, Japan
Pricing Models: CPM, CPC
Contact Page: https://gunosy.co.jp/contact/

Gunosy Ads is a Japanese mobile advertising platform that specializes in the automatic optimization of ads. They can serve promotion, branding, or even native ad units.

 

Logly Lift

loglylift-japanese-mobile-ad-networkImage Source

Website: http://lift.logly.co.jp/
Employees on LinkedIn: 11
HQ: Tokyo, Japan
Pricing Models: CPC
Contact Page: https://form.logly.co.jp/contact.html

Logly Lift is a cross-platform content marketing and advertising platform in Japan. They work with premium media content companies and insert ads directly into the stream of content, like native advertising.

 

Popin

popin-japanese-mobile-ad-networkImage Source

Website: http://www.popin.cc/
Blog: http://www.popin.cc/discovery/blog.php
HQ: Tokyo, Japan
Pricing Models: CPC
Contact Page: http://www.popin.cc/discovery/#page

Popin is a Japanese Native Advertising and Content Discovery Platform. Ads appear in-stream as the user is Reading, with an embedded e-Commerce ‘buy now’ within the advertisement. The top publishers they work with include Yomiuri Online, Reuters, NikkanSports.com, ITmedia, Menjoy!, WooRis, App Woman, Techcrunch Japan, Engadget, Autoblog, AOL News.

Contextual targeting options include: Money, Lifestyle, Entertainment, Hobby, Sports, Environmental Science, Car-Bike, Consumer Electronics, Travel and Leisure, Health, Gourmet Recipes, Dwelling, Fashion, Beauty, Love and Marriage, Business Kills, Education, Career, Digital, Politics, Economic, Social, Animals & Pets. They can also do Device and Gender Targeting.

The also offer Creative Optimization of ads, and Mobile Video Ad Units.

 

Metaps

metaps-japanese-mobile-ad-networkImage Source

Website: http://www.metaps.com/ja/promotion
Twitter Handle: https://twitter.com/metaps_info
Blog: http://www.metaps.com/press/ja/blog-jp
Employees on LinkedIn: 63
Founded: 2007
HQ: Singapore. Satellite Office in Tokyo, Japan. 
Pricing Models: CPI, CPA
Contact Page: https://support.metaps.com/hc/en-us/requests/new

Metaps is a global user acquiistion mobile ad network that offers mobile app install advertising, native ads, offerwalls, and cross promotion.

They’ve integrated with other networks and exchanges like Fiksu, FreakOut, Appsolutely Free, GMO Tech, GREE, Gunosy, i-mobile, INMOBI, MIcroAd BLADE, Mobio, NativeX, nend, ScaleOut Inc, SmartNews, Tapjoy, Zucks, Aarki, AMoAd, Appnexus, CA Reward, Criteo, Moba8.net.

 

TRAILERS (News Tech)

trailers-japanese-mobile-ad-network Image Source

Website: http://www.newstech.co.jp/trailers.html
HQ: Tokyo, Japan
General Email: info@newstech.co.jp

TRAILERS by News Tech is a Japanese ad platform with a mega reach of over 50B impressions per month. They specialize in mobile video ad units, with their InView AD and Movie AD, with targeting coming through an integration with MicroAd BLADE DSP.

 

AdResult for Smartphone (by GMO Tech)

adresult-GMO-japanese-mobile-ad-network

 

Image Source

Website: http://www.adresult.jp/sp/
Employees on LinkedIn: 14 (GMO Tech)
Founded: 2006 (GMO Tech)
HQ: Tokyo, Japan
Pricing Models: CPM, CPC, CPA
Contact Page: https://www.gmo-ap.jp/reference.html

ADResult is a smartphone ad network by GMO Tech that specializes in Japanese mobile native advertising. They can reach users on both the iPhone and Android, with ad unit sizes of 320×50, 728×90, 160×600, 468×60, 300×250, and 200×200.

Inventory partners include Excite.co.jp, Sponichi Annex, Pandora.tv, Livedoor, fooooo, MdN DeSiGN Interactive, Merumo by GMO, Hotdocs, and XTEND.

 

GMO SmaAD (by GMO Tech)

GMO-tech-japanese-mobile-ad-network

Image Source

Website: https://smaad.jp/en/
Twitter Handle: https://twitter.com/smaadjp
Employees on LinkedIn: 13
Founded: 2006
HQ: Tokyo, Japan
Pricing Models: CPI, CPA, CPE
Contact Page: https://console.smaad.net/service_site/inquiry/contact?lang=en

GMO SmaAD is a mobile ap marketing platform specializing in CPI user acquisition in Japan. They have both a rewards affiliate network and an ad network (non-incentivized) and can run mobile ads on both apps and mobile web.

 

MicroAd (by CyberAgent)

microad-japanese-mobile-ad-networkImage Source

Website: https://www.microad.co.jp/en/company/
Twitter Handle: https://twitter.com/microad_com
Employees on LinkedIn: 128
Founded: 2007
HQ: Tokyo, Japan
Pricing Models: CPM 
General Email: ads@microad.co.jp

MicroAd is a Japanese-based ad company that operates both a Demand-Side Platform (BLADE) and Supply-Side Platform (COMPASS). Their reach within Japan is stated to be 65M unique users, with over 600M impressions, and 10,000 clients running with them globally. Their Supply-Side Platform is stated to have 90% coverage of Japan.

Their MicroAd BLADE Demand-Side Platform plugs into such exchanges like MicroAd COMPASS (PC & SmartPhone), Doubleclick AdEx (PC & Smartphone), OpenX (PC), Yield One (PC), AdLantis SSP (SmartPhone), AdStir (SmartPhone), i-mobile (SmartPhone), and Ambient Digital (PC), with access to over 70B impressions per month.

They also have many other locations in APAC including China, Hong Kong, Taiwan, Singapore, Indonesia, Vietnam, India, the Philippines, South Korea and Thailand.

 

Septeni

septeni-japanese-mobile-ad-networkImage Source

Website: https://www.septeni.co.jp/en/
Twitter Handle: https://twitter.com/Septeni_PR
Founded: 2006
HQ: Tokyo, Japan
Pricing Models: CPM
General Email: sales_en@septeni.co.jp

Septeni is one of the largest independent ad agencies in Japan. It was announced in a Tech in Asia article that they had broken over $450M in annual sales in 2013.

They are a managed service and mostly purchase on large platforms like Google, Yahoo! Japan, Ioon, Facebook, Twitter, LINE, and other inventory partners.

 

Kauli

kauli-japanese-mobile-ad-networkImage Source

Website: http://kauli.co.jp/index.html
Employees on LinkedIn: 7
Founded: 2009
HQ: Tokyo, Japan
Pricing Models: CPM, CPC, Flat Rate, % of Media Spend
General Email: info@kau.li

Kauli is a cross-device ad network with over 10,000 publisher sites and a reach of 60M unique users, and 17B impressions per month. They started off as an SSP, but transitioned into the buy-side with an ad network offering. Their Direct Reach product allows advertisers to make direct placements on inventory listed in the Kauli SSP.

Some of their demand partners include FreakOut, Market One RTB, Criteo, Ignition One, ScaleOut, Bypass, Mediamath, Sphere, AdInte, Smalgo, Dynalst, Vizury, and Web Cube DSP.

 

AppBank Network

appbank-japanese-mobile-ad-networkImage Source

Website: http://nw.appbank.net/
Employees on LinkedIn: 8
Founded: 2010
HQ: Shanghai, China. Satellite Office is Tokyo, Japan.
Pricing Models: CPC
General Email: appbanknetwork@appbank.net

AppBank is a mobile app promotion platform for free apps. They work for both iOS and Android, and claim to be able to drive 500 to 1500 app installs per day.

 

Kanade (by KCCS)

kccs-kanade-japanese-mobile-ad-networkImage Source

Website: http://www.kccs.co.jp/kanade/
Employees on LinkedIn: 1,037 (Kyocera Communications)
Founded: 2000 (Kyocera Communications)
HQ: Tokyo, Japan
Pricing Model: CPM
Contact Page: https://www.kccs.co.jp/contact/ja/ict/index.html?category=ict-digital_marketing

Kanade is a Japanese Demand-Side Platform and Data Management Platform owned by Kyocera. They typically cater to blue-chip customers, and offer audience extension and retargeting services with a range of targeting options including Gender, Age, Family Structure and Interests.

Ad units include video banners, image banners, and product recommendation banners. SSPs they are connected to include: MicroAd AdFunnel, Ad Generation, AdStir, Appnexus, MicroAd COMPASS, Doubleclick AdEx, Fluct, Geniee, i-mobile Marketplace, Microsoft, OpenX, Rubicon Project, xrost SSP, and Yield One.

 

FreakOut

freakout-japanese-mobile-ad-networkImage Source

Website: https://www.fout.co.jp/
Employees on LinkedIn: 63
Founded: 2010
HQ: Tokyo, Japan
Pricing Models: % of Ad Spend
Contact Page: https://www.fout.co.jp/contact-form/

FreakOut was the 1st Japanese Demand-Side Platform with full integrations with all the leading Ad Exchanges and Sell-Side Platforms. They also offer white-labeled solution for Trading Desks and Agencies.

They can target across both PCs and Smartphones, and do ‘Full-Funnel Targeting’ from Branding through Direct Response Ads, with a total reach of 250B Impressions per day. Inventory partners include: MicroAd COMPASS, OpenX, Doubleclick AdEx, Geniee, Yield One, AdMax, Fluct, xrost SSP, Microsoft, Kauli, Marketplace Adstir, GMO SSP, Ad Generation, i-mobile, Rubicon Project, Pubmatic, Smart Canvas, AppVador Inc, ProFit-X, and Pitta!

 

BidSwitch (by IPONWEB)

bidswitch-iponweb-japanese-mobile-ad-networkImage Source

Website: http://www.iponweb.com/bidswitch/what-is-it/
Twitter Handle: https://twitter.com/BidSwitch
Blog: http://www.iponweb.com/category/news-insight/
Employees on LinkedIn: 7
Founded: 2000 (IPONWEB)
HQ: New York, New York. Satellite Office in Tokyo, Japan.
Pricing Models: CPM
General Email: info@iponweb.co.jp

BidSwitch is an ad platform by IPONWEB that connects to over 150 supply and demand technology partners worldwide to enable the trading of media across display, mobile, video, and native ecosystems, all within one integrated platform.

They have a self-serve user interface , global currency support, real-time reporting (data on media costs, available bids, impressions by SSP, country, size) as well as targeting options of domain, geo, country, region, city, bid group, user agenct, media type of display video or mobile, and more.

 

Vizury

vizury-japanese-mobile-ad-networkImage Source

Website: https://www1.vizury.com/
Twitter Handle: https://twitter.com/VizuryOneToOne
Blog: https://www1.vizury.com/vizuryblog/
Employees on LinkedIn: 225
Founded: 2008
HQ: Bangalore, India. Satellite office in Tokyo, Japan.
Pricing Models: CPM
Install Tracking Integrations: AdJust, Appsflyer, Apsalar
General Email: advertise@vizury.com

Vizury is an app retargeting and re-engagement product catering to shopper audiences. They work with over 500+ marketers, boast a 95% renewal rate, operate in over 40+ Countries, and can reach over 700M users on mobile.

They are also the first in Asia to be a Facebook Marketing Partner and a Twitter Marketing Platform Partner, and specialize in industries such as eCommerce, travel & hospitality, healthcare, automobile, financial services and classifieds. They also offer uninstall prediction, and give alerts about likely uninstalls.

Some brands they work with include eBay, Ethihad Airways, Expedia, Walmart, Alibaba.com, Groupon, Rakuten, Jet Airways, Netshoes, SOUQ.com, Paytm, and Flipkart.com.

Publisher partners include the Google Doubleclick Ad Exchange, InMobi, Facebook Exchange, Nexage, Mopub, Appnexus, Millennial Media, Rubicon Project, Smaato, Adorika, Facebook Custom Audiences, Lemmonet, Casale Media, Creafi Online Media, OpenX, PubMatic, FutureAds, Lazada, Marimedia, Pulsepoint.

 

AppVador

appvador-japanese-mobile-ad-networkImage Source

Website: http://www.appvador.com/
Twitter Handle: https://twitter.com/AppVador
Blog: http://www.appvador.com/blog
Founded: 2013
HQ: Tokyo, Japan
General Email: Info@appvador.com

AppVador is a mobile ad network in Japan that specializes in mobile video. They can serve video ads across iPhone & Android, and guarantee 100% In-View Placements. Ad Unit sizes include 320×50, 320×100, 300×250, Interstitial: Full-Screen (16:9), 300×168 (Wide View)

They work with advertising agencies such as Asahikokokusha, Daiko, Dentsu, Hakuhodo, McCann Erickson, Ad Innovation, Adways, Cosmology, Interspace, Rakuten Linkshare, LOCUS, Mobasharu, Opto, Esuwan Oh Interactive, WevNAL

 

Maist (by Akinajisuta)

maist-japanese-mobile-ad-networkImage Source

Website: http://www.maist.jp/
Twitter Handle: https://twitter.com/akinasista_pr
Blog: http://maist.jp/newsrelease/
Founded: 2006
HQ: Tokyo, Japan
Pricing Models: CPC
General Email: info@maist.jp

Maist is a Pay-per-click Ad Network for both smartphones and PCs. There are 0 set-up or initial fees for advertisers, and you will only be charged per click.

For publishers, their minimum revenue for deposit is 2000 Yen.

 

So-Net Media Networks

so-netmedia-japanese-mobile-ad-networkImage Source

Website: http://www.so-netmedia.jp/
Founded: 2000
HQ: Tokyo, Japan
Pricing Models: CPA 
Contact Page: http://www.so-netmedia.jp/contact/service.html

So-net Media has a CPA Ad Network (SCAN), and Demand-Side Platform (Logicad). Through being the network infrastucture and internet services provider of the Sony Group, they have access to 450M pageviews per month.

 

AdInnovation

adinovation-japanese-mobile-ad-networkImage Source

Website: http://adinnovation.co.jp/en/
Employees on LinkedIn: 17
Founded: 2010
HQ: Tokyo, Japan
Pricing Models: CPI
General Email: info@adinnovation.jp

AdInnovation is an Ad Agency and ad technology company that helps mobile apps localize and acquire users in Japan.

 

VPON

vpon-japanese-mobile-ad-networkImage Source

Website: http://www.vpon.com/lbs.html
Employees on LinkedIn: 80
Founded: 2008
HQ: Shanghai, China. Satellite Office in Tokyo, Japan. 
Pricing Models: CPM, CPC
3rd Party Tracking Integrations: iResearch, Google Analytics, DCCI, AdMaster, MobileAppTracking by TUNE, AppsFlyer
General Email: ad@vpon.com

VPON is a location-based ad platform in Asia, targeting users hyper-locally on their mobile phone. They can be as precise as a 1.2km square mile, and even show you a heatmap of where the most active users are in a certain hyper-local geo. Their reach is over 450M unique users, over 30B Ad Requests per month, due to their partnering with 10,000 apps.

Targeting options include Geo, Time of Day, Platform, App Categories such as Entertainment, Lifestyle, Finance, Gaming, Navigation, and Books. They also offer interactive features such as: Look Up Maps, Dial Phone Numbers, Send Messages, Open Webpages, Send Emails, Download Programs, Play Music, Watch Videos, Purchase from iTunes Store, Share via Social Websites, Survey, 360 Degree Demonstration, Motion Sensing, Fascinating Interactive Effects, Read QR Codes, Activate Cameras, Upload and Download Pictures, and Add to Calendar.

Some brands VPON has worked with include McDonald’s, Coca-Cola, American Express, and Citibank. They were also selected as a Top 3 company by Forbes China in 2015.

 

Open8 (by iStyle & Excite Japan)

open8-japanese-mobile-ad-networkImage Source

Website: http://open8.com/
Employees on LinkedIn: 4
Founded: 2015
HQ: Tokyo, Japan
General Email: info@open8.com

Open8 is a joint initiative from iStyle (TSE:3660), Japan’s largest cosmetics portal, and Excite Japan. They specialize in reaching women aged from 25 to 34, and expect to reach 15M female users, with up to 30M with they open up their ad network.

Inventory will mainly come from iStyle and Excite Japan. Other potential inventory sources include: Cosme, Woman Excite, AFP BB News, EhonNavi, City Living, Mamasta, Mode Press, Locari, and iSpot.

 

Geniee

geniee-japanese-mobile-ad-networkImage Source

Website: http://en.geniee.co.jp/
Twitter Handle: https://twitter.com/GenieeINTL
Blog: http://en.geniee.co.jp/news_topics.html
Employees on LinkedIn: 38
Founded: 2012
Pricing Models: CPM, CPC
Contact Page: http://en.geniee.co.jp/contact.html

Geniee is a Japanese SSP and ad network that has access to over 40B impressions per month, inventory of which comes from 800 publisher partnerships. They specialize in mobile and display ads across verticals like Auto, Finance, Gaming, Real Estate, Travel, Women, and more.

 

Syn.ad (by KDDI)

syn.ad-kddi-japanese-mobile-ad-networkImage Source

Website: http://www.syndot.jp/
Employees on LinkedIn: 545 (KDDI Corporation)
Founded: 1984 (KDDI Corporation)
HQ: Tokyo, Japan
General Email: contacts@syndot.jp

Syn.ad is a Demand-Side Platform owned by KDDI. It’s original form was ScaleOut, which was acquired by KDDI in 2013.

Partners within the Syn.alliance include WeatherNews, CocoLoni, Jorte, NaviTime, 4Travel.jp, Luxa, Ioon, @Cosme, Nanapi, Hatena::Diary, Up!!!

 

Adways Interactive

adways-japanese-mobile-ad-network

 

Image Source

Website: https://www.adways.net/en/
Twitter Handle: https://twitter.com/Adways_JP
Blog: http://en.blog.adways.net/
Employees on LinkedIn: 164
Founded: 2001
HQ: Tokyo, Japan. 
Pricing Models: CPI
Install Tracking Integrations: PartyTrack by Adways, Kochava, AppsFlyer
Contact Page: https://appdriver.asia/public/inquiry

Adways is Asia’s largest CPI mobile ad networks. They own several subsidiaries including AppDriver (CPI mobile ad platform for user acquisition), Oct-pass (Native Ad Platform for Smart phones), Smart-C (Affiliate Network for Feature & Smartphones), JANet (Affiliate service for PC and Smartphones).

 

LINE (by Naver)

line-japanese-mobile-ad-networkImage Source

Website: https://partner.line.me/en_US
Twitter Handle: https://twitter.com/LINEjp_official
Blog: http://linecorp.com/en/pr/sns
Employees on LinkedIn: 710
Founded: 2011
HQ: Tokyo, Japan
Contact Page: http://linecorp.com/en/company/contact

LINE is the most dominant mobile messaging app in Japan, with over 210M Monthly Active Users. Their main markets include Japan, Taiwan, Thailand, and Indonesia.

Partnership options include Sponsored Stickers, which turn a company’s logo into a sticker that is distributed amongst users for free. They also work with retailers through a “Must Buy Sticker” that allows them to track when a certain sticker is downloaded through a dedicated serial number.

They also offer CPI value exchange options where users can accrue LINE coins (for paid stickers) by watching a brands’ video. There are also custom sponsorship opportunities.

 

Viki (by Rakuten)

viki-japanese-mobile-ad-networkImage Source

Website: https://www.viki.com/advertise
Twitter Handle: https://twitter.com/Viki
Blog: http://blog.viki.com/
Employees on LinkedIn: 154
Founded: 2007
HQ: Singapore
General Email: sales@viki.com

Viki is a global video streaming website with TV shows, movies, music videos, and more. They reach over 30M users worldwide per month, with over 2B video views to-date in over 160 languages.

They boast a video ad completion rate of over 90%, with a purported higher engagement than both YouTube and Hulu for Millennial audiences. Their parent company Rakuten, reaches over 800M users worldwide.

 

FC2

fc2-japanese-mobile-ad-networkImage Source

Website: http://fc2.com/en/sales.html
Twitter Handle: https://twitter.com/fc2video
Founded: 1999
HQ: Las Vegas, Nevada. 
Contact Page: http://form1.fc2.com/form/?id=861229

FC2 is a Japanese blogging host, and 3rd most popular video hosting platform in Japan after YouTube and Nico Nico. It is also the 6th most popular website in Japan.

They boast over 24M members, 17B Pageviews, and a 49% Male/51% Female ratio as of May 2014.

 

Nico Nico Douga (by Kadokawa Dwango)

nico-nico-douga-dwango-japanese-mobile-ad-networkImage Source

Website: http://sales.ads.nicovideo.jp/
Twitter Handle: https://twitter.com/nico_nico_info
Blog: http://blog.nicovideo.jp/en_info/
Founded: 2006
Pricing Models: CPM
Contact Page: https://secure.nicovideo.jp/form/ads

Niconico is the 2nd largest video sharing site in Japan, after YouTube. As of September 2015, it was the 8th most visited website in Japan. They have both regular pre-roll options as well as live video advertising options.

 

Rakuten Marketing

rakuten-marketing-japanese-mobile-ad-networkImage Source

Website: http://marketing.rakuten.com/
Twitter Handle: https://twitter.com/RakutenMKTG_US
Blog: http://blog.marketing.rakuten.com/
Employees on LinkedIn: 731
Founded: 1996
HQ: New York, New York. Satellite Office in Tokyo, Japan. 
Pricing Models: CPI, CPA, CPM, CPV, CPC
Contact Page: http://marketing.rakuten.com/lets-talk

Rakuten Marketing is a global, omni-channel, digital marketing company that specializes in affiliate, search, attribution and display advertising. Their display solutions range the entire gamut of Brand, Prospecting, Retargeting, Retention across Desktop, Mobile, Social, and Video.

Clients they work with include 7 For All Mankind, Clarins, Lancome Paris, Passarela.com, Macys.com, Mango, Monsoon Accessorize, MusicNotes.com, SABA, Sephora, Sportscraft, Vans, Viator, Vince Camuto, VisionDirect.com, Walmart, Wayfair, Wine.com.br, Zimmermann

 

GREE Advertising

gree-advertising-japanese-mobile-ad-networkImage Source

Website: http://ads.gree.net/en/
Twitter Handle: https://twitter.com/GREE_Corp
Employees on LinkedIn: 858
Founded: 2004
HQ: Tokyo, Japan
Pricing Models: CPI, CPA, CPM, CPV, CPC
Contact Page: https://ads.gree.net/en/contact/

GREE is the largest social media and gaming company in Japan. To reach users in the Japan, they have massive reach through their Ad Network, Demand-Side Platform, and Rewards Network.

Their Ad Network can reach users within all GREE Apps, on both Android & iOS, with a CPC or CPM pricing model. Their Demand-Side Platform uses Real-Time Bidding to automatically optimize ads against an advertiser’s CPA, and can reach users on both Android and iOS, through a CPC pricing model. Their Rewards Network charges on a CPI basis.

 

Yahoo! Japan

yahoo-japanese-mobile-ad-networkImage Source

Website: http://global.marketing.yahoo.co.jp/
Twitter Handle: https://twitter.com/Yahoo_JAPAN_PR
Employees on LinkedIn: 956
Founded: 1996
HQ: Tokyo, Japan
Pricing Models: CPM, CPC, CPI, CPA
Contact Page: https://forms.business.yahoo.co.jp/webform/Inquiry/InquiryTop?inquiry_type=global_marketing_2121

Yahoo! Japan is the largest portal site in Japan (it has been disputed recently whether Google recently overtook them), and has massive reach into 90% of the Japanese population.

According to their site, they generate over 1.8B Pageviews per day and over 56B Pageviews per month. Along with Sponsored Search or Pay-per-click Ads, Yahoo! Japan also has a Display Ad Network that can reach users across any device. Targeting options include Device, Geographic Location, Day of Week/Hours, Age, Gender, Area, Interest Category, Site Category, Placement Targeting, and Search/Site Retargeting.

Partner sites for Sponsored Search include: Excite, Bing, @Nifty, So-net, Ameba by CyberAgent, JWord, OKWave, Mapion, Internet Com, Aucfan, MapFanWeb, Vector, GMO Internet Group, Fresheye, and Naver.

Partners for the Yahoo! Display Ad Network include Excite, So-Net, AllAbout, R25.jp, Internet Com, Oricon, GMO Internet Group, Aucfan, MapFanWeb, Mapion, AFP BB News, Fresheye, Nikkei TrendyNet, Woman Online, UStream, Naver, Cookpad, Carview.

Smartphone Partners include Excite, Naver, AllAbout, So-Net, ManTanWeb, Tanki.jp, Weblio, CNET Japan, CNN.co.jp, Kotobank.jp. Partners for Mobile are Ameba by CyberAgent, Mobage (DeNA), AllAbout, Excite, froute, Judgem, Yaplog!, and Naver.

 

Pixiv

pivix-japanese-mobile-ad-networkImage Source

Website: http://www.pixiv.net/contact.php
Blog:  http://times.pixiv.net/
Twitter Handle: https://twitter.com/pixiv_en
Employees on LinkedIn: 34
Founded: 2007
HQ: Tokyo, Japan

Pixiv is the 3rd largest social network in Japan according to Statista. They have over 11M members, 43M submissions, and over 3.7B monthly pageviews, and considered an online community for artists.

The network is 57% male, 43% female. Ages breakouts are: 20% 10 and under, 58% 20-30 years old, and 15% 30-40 years old. They offer advertising on both iOS and Android (50% / 50% breakout) with mobile ad unit sizes of 320×50 and 300×250.

 

Appier

appier-japanese-mobile-ad-networkImage Source

Website: https://www.appier.com/en/index.html
Twitter Handle: https://twitter.com/GoAppier
Blog: http://blog.appier.com/?_ga=1.73723157.68236095.1448344714
Employees on LinkedIn: 93
Founded: 2012
HQ: Taipei, Taiwan. Satellite Office in Tokyo, Japan.
Pricing Models: CPI, CPA, CPM, CPC, CPL
General Email: hello@appier.com

Appier is a cross-screen ad network that can reach consumers in Asia across smartphones, tablets, PCs, and TV. Ad Units include Banner Ads, Native Ads, Push Ads, and Video Ads. They focus on key growth markets like India, Southeast Asia and Greater China.

Their customers include GameSofa, Shin Kong Mitsukoshi, Heiniken, Ikea, Myfon, Nike, 1111, Far Eastone, GameTower, and Make Up Forever.

 

Avazu

avazu-japanese-mobile-ad-networkImage Source

Website: http://avazuinc.com/home/
Twitter Handle: https://twitter.com/AvazuInc
Employees on LinkedIn: 163
Founded: 2009
HQ: Shanghai, China. Satellite Office in Tokyo, Japan.
Pricing Models: CPI, CPA, CPM, CPC
Contact Page: http://avazuinc.com/contact/

Avazu is a global digital marketing company specializing in cross-device advertising and mobile game publishing. They have access to over 1B impressions worldwide.

They have a Self-Serve Mobile Demand-Side Platform (with over 20 Ad Exchange integrations), a Private Exchange, and an Ad Network.

Partners include Mango, Rakuten Global Marketing, Zalora, Veoxa, 7Agency, Altima, Darwin Interactive, 360.com.cn, Baidu, Vodafone, QQ.com, Voluum, Dafiti, Foodpanda, Jabong, La Redoute, Lazada, and Linio.

 

AdBuddiz

adbuddiz-japanese-mobile-ad-networkImage Source

Website: https://www.adbuddiz.com/advertisers
Twitter Handle: https://twitter.com/AdBuddiz
Blog: http://blog.adbuddiz.com/
Employees on LinkedIn: 8
Founded: 2011
HQ: Paris, France
Pricing Models: CPM, CPI
Install Tracking Integrations: MobileAppTracking by TUNE, AppsFlyer, Kochava, AdJust
General Email: contact@adbuddiz.com

AdBuddiz is a global mobile ad network that specializes in user acquisition for games. They work with over 20,000 publishers worldwide, and work with studios such as OLX, SGN, Gameduell, Game Insight International, Applibit, Kabam, Tinco, Kiwi, Yazino, Veolia, Beemoov, Pixonic, Tap4fun, and Ximad.

 

Avocarrot

avocarrot-japanese-mobile-ad-networkImage Source

Website: http://www.avocarrot.com/
Twitter Handle: https://twitter.com/avocarrot
Employees on LinkedIn: 12
Founded: 2012
HQ: London, United Kingdom.
Pricing Models: CPM
Contact Page: http://www.avocarrot.com/advertisers/

Avocarrot is a mobile native ads platform and programmatic native ad exchange. Their Native units include Native In-Feed, Native In-List, Native Interstitial, and Native Customer ads.

Some of their partners include Bidtellect, Jampp, King, Zynga, Rovio, Supercell, and Zemanta.

 

Millennial Media

millennial-media-aol-japanese-mobile-ad-networkImage Source

Website: http://www.millennialmedia.com/
Twitter Handle: https://twitter.com/MillennialMedia
Blog: http://www.millennialmedia.com/mobile-insights?types=blog
Employees on LinkedIn: 640
Founded: 2006
HQ: Baltimore, MD. Satellite Office in Tokyo, Japan.
Pricing Models: CPI, CPA, CPM, CPC
Install Tracking Integrations: MobileApp Tracking by TUNE, Kochava, Adjust, AppsFlyer
Contact Page: http://www.millennialmedia.com/contact

Millennial Media (now owned by AOL) is one of the leading mobile ad networks in the world. They now have a 100% Viewability Guarantee. They reach over 700M global users monthly, with over 65k+ apps and sites integrated into their platform.

Targeting options include Location, Audience Profiles, Retargeting, with data coming from over 20 Data Partners. Ad units offered include Mobile Video, Native, and Rich Media. They have both managed services and self-service ad buying options.

Some clients they work with include Feeding America, Unilever Magnum Infinity, Gillette, NTUC Fairprice Xtra, Emirates, Otterbox, SITO Mobile, Campbell’s Swanson, Ad Council, Philips, UGG Australia, and Paramount.

 

InMobi

inmobi-japanese-mobile-ad-networkImage Source

Website: http://www.inmobi.com/
Twitter Handle: https://twitter.com/InMobi
Blog: http://www.inmobi.com/blog/
Employees on LinkedIn: 1,098
Founded: 2007
HQ: Singapore. Satellite Office in Tokyo, Japan. 
Pricing Models: CPI, CPM, CPC
Install Tracking Integrations: AdTruth, MobileApp Tracking by TUNE, Kochava, Adjust, AppsFlyer
General Email: http://www.inmobi.com/company/contact/

InMobi is the largest independent mobile ad network in the world. They recently launched a discovery platform Miip, which enables over 100B discovery sessions on mobile across a billion users per month. Some Miip integration partners include MAG Interactive, Lima Sky, Vasco Games, Fingersoft, 1Button, PicCollage, DistinctDev, and Outfit7.

Some clients include Samsung, Steinlager, Lifebuoy, Stovetop, HTC, Spirit, Unilever, AXE, Ben & Jerry’s, Adidas, Kia, Slimfast, Paramount, Ford, Bravo, Macy’s, Sega, Degree, Levi’s and Dove Hair.

 

Amazon Advertising Platform

amazon-japanese-mobile-ad-networkImage Source

Website: https://developer.amazon.com/public/apis/earn/mobile-ads
Twitter Handle: https://twitter.com/amazon
Blog: https://developer.amazon.com/public/community/blog
Employees on LinkedIn: 10,000+ (Amazon)
Founded: 1994 (Amazon)
HQ: Seattle, WA. Satellite Office in Tokyo, Japan.
Pricing Models: CPM, CPC

In Japan, the Amazon Ad Network currently only offers mobile banner ads, but will be expanding into full-screen interstitials & mobile video soon.

They apparently also offer a guaranteed $6 CPM for interstitial ads on Android, iOS, and Kindle Fire for mobile app publishers.

 

Google Adwords/AdMob

 

google-adwords-admob-japanese-mobile-ad-networkImage Source

Website: https://www.google.com/intl/ar/adwords/
Twitter Handle: https://twitter.com/googlejapan
Blog: http://googlejapan.blogspot.com/
Employees on LinkedIn: 10,000+
Founded: 1998
HQ: Mountain View, CA. Satellite Office in Tokyo, Japan.
Pricing Models: CPM, CPC, CPI, CPV, Pay-Per-Call
Install Tracking Integrations: MobileApp Tracking by TUNE, Apsalar, Kochava, Adjust, Appsflyer

According to the Nikkei Marketshare Rankings released in July of 2015, Google Japan overtook Yahoo! Japan in marketshare for 2014, with a total of 29.1% of the Japanese domestic search market.

According to Marketingland, Android marketshare in Japan was 38% in 2014 as compared to Apple’s 60% dominant position. However this doesn’t mean that the big G doesn’t still pack a punch when it comes to mobile advertising, as can be seen by their ever increasing MoM and YoY growth in all areas of their business globally.

 

Apple iAd

apple-iad-japanese-mobile-ad-networkImage Source

Website: http://advertising.apple.com/
Employees on LinkedIn: 10,000+ (Apple)
Founded: 2006 (Quattro Wireless)
HQ: Cupertino, CA. 
Pricing Models: CPI, CPM, CPC
Install Tracking Integrations: Direct Link, MobileApp Tracking by TUNE, Kochava, Adjust, AppsFlyer
General Email: http://advertising.apple.com/contact/

Apple iAd was brought to Japan in 2010 by the largest agency holding company in the country, Dentsu. It was a huge competitive advantage for them at the time, but now the platform has opened up through it’s self-serve Workbench platform for any advertiser to leverage their network to reach users on mobile devices.

Some of the latest reports are showing that Apple has over 51% marketshare for smartphone sales in Japan, which provides an immense opportunity for advertisers to reach these users through iAd mobile advertising.

 

Twitter

twitter-japanese-mobile-ad-networkImage Source

Website: http://ads.twitter.com/start?ref=us-bl-japanlaunch
Twitter Handle: https://twitter.com/TwitterJP_SMB
Blog: https://blog.twitter.com/advertising
Employees on LinkedIn: 4,712
Founded: 2006
HQ: San Francisco, CA. Satellite Office in Tokyo, Japan.
Pricing Models: CPI, CPE, CPM

In 2013, it was reported that the Top 5 Twitter Accounts were all from Japan. Also, according to Adweek, Twitter had over 26M users in Japan in 2015. (Which is almost 20% of the population)

They launched their self-serve Twitter ad buying platform in Japan on Nov 18, 2015. They’ve also partnered with Yahoo! Japan to allow Japanese businesses to build Twitter Ad campaigns within the Yahoo! Japan platform.

The same objectives apply such as driving website clicks or conversions, leads, app installs, or user re-engagements. Targeting options can be by event, interest, keyword, username, device, location, and TV.

 

Facebook

facebook-japanese-mobile-ad-networkImage Source

Website: https://www.facebook.com/business/products/ads
Twitter Handle: https://twitter.com/facebook
Blog: https://www.facebook.com/business/news
Employees on LinkedIn:  10,000+
Founded: 2004
HQ: Palo Alto, CA. Satellite Office in Tokyo, Japan. 
Pricing Models: CPM, CPI, CPC

Facebook is bar none one of the best mobile advertising mediums on the planet, due to their sheer scale and granularity of targeting, due to their rich demographic data.

In Q3 of 2015, it was stated that 76% of Facebook’s revenue was mobile. Statista states that Facebook has over 28M users in Japan, which is plenty fine to target given the sheer amount of data the company has about these consumers. Not to mention, Instagram has very heavy usage in Japan as well, and can now also be used as a native mobile ad platform to reach users. Available ad formats for Instagram include: Photo, Video, and Carousel.

 

Hero Image Source

Share