Original Articles
The Top 25 Middle Eastern Mobile Ad Networks

According to research firm eMarketer, the mobile advertising market in the Middle East and Africa (MENA) will grow to $3B in 2016.

Here is an exhaustive list of mobile ad networks that specialize in the Middle East region.

Data for this list was sourced from www.thalamus.co

(Last Updated Feb 2018)

 

AdFalcon (by Noqoush Mobile Media Group)

adfalcon middle east mobile ad networkImage Source

Website: http://adfalcon.com/en/
Twitter Handle: https://twitter.com/adfalcon
Employees on LinkedIn: 27
Founded: 2010
HQ: Dubai, United Arab Emirates
Pricing Models: CPM, CPC
Install Tracking Integrations: MobileApp Tracking by TUNE, Kochava, Adjust
General Email: info@adfalcon.com

AdFalcon is the first mobile advertising network is the Middle East and North Africa, serving over 8.7B Ad Requests per month with a reach of 53M users. Targeting options offered are Location, Interest & Categories, Carrier, Demographic, Platform or Device Model, and ad units include Rich Media, Native, Geo Plus, Video Plus, and other ads. .

Some of their clients include: Samsung, Sony, Splash, ETC, Toyota, TwoFour54, Volkswagen, Zain, Air France, Alfa Romeo, Almarai, Bakcell, Bank Albilad, Blackberry, Chrysler, Calvin Klein, Diesel, Dodge, Doha Bank, Etisalat, Fiat, Ford, Goody, HP, Infinity, Intel, Jeep, LG, Mango, Mastercard, Mazda, Mcdonalds, Mobily, Moussy, Nestle, Nokia, ooRedoo, Orange, Pepsi Philips, Polo Qatar Airways, and Riyad Bank. 

 

Plus7.me (by Clique Media)

plus7me clique media middle east mobile ad networkImage Source

Website: http://plus7.me/
Twitter Handle: https://twitter.com/Plus7Mobile
Employees on LinkedIn: 21
Founded: 2008
HQ: Dubai, United Arab Emirates
General Email: info@plus7.me

Plus7 is the largest premium mobile ad network in the Middle East, offering a full-service managed solution.

 

MAddict

maddict middle east mobile ad networkImage Source

Website: http://maddict.net/
Twitter Handle: https://twitter.com/MaddictTweets
Blog: http://blog.maddict.net/
Employees on LinkedIn: 8
Founded: 2011
HQ: Beirut, Lebanon. Satellite Office in Dubai, United Arab Emirates.
Pricing Models: CPM
General Email:  info@maddict.net

MAddict is one of the leading premium mobile ad networks in the Middle East. Their inventory partners include regional media owners like Sky News, Opera Mediaworks, Motorshow.me, Appdater, Weziwezi, MobilePasse, 3eesho.com, and others. Ad Units offered are standard banners, interstitials, mobile video, native ads, and rich media.

Some clients they’ve worked with include: Downy, Tic Tac, Vimto, Maybelline, STC, Mercedes Benz, Omega, and HTC.

 

InTarget (by Integrat Mobile Aggregation)

intargetmobi middle east mobile ad networkImage Source

Website: http://intarget.mobi/
Twitter Handle: https://twitter.com/intargetmobile
Blog: http://intarget.mobi/blog/
Employees on LinkedIn: 12
Founded: 2001
HQ: Centurion, South Africa

InTarget is a mobile ad network specializing in Africa and the Middle East, with over 300B Ad Impressions under management, and a reach of 265M subscribers across 33 countries across MENA.

Their main carrier partners are Airtel Africa and MTN Group. Countries they cover in the Middle East include: Cyrus, Iran, Afghanistan, Yemen, and 28 other countries in Sub-Saharan Africa. A link to their Geographical Footprint: http://intarget.mobi/our-footprint/

 

AdZouk

adzouk middle east mobile ad networkImage Source

Website: http://adzouk.com/
Twitter Handle: https://twitter.com/adzouk
Blog: http://adzouk.com/adzouk-insights/
Employees on LinkedIn: 10
Founded: 2011
HQ: Dubai, United Arab Emirates
Pricing Models: CPM, CPV
Skype ID: adzouk

Adzouk is a programmatic and native mobile advertising platform specializing in Middle East and North African (MENA) audiences. They have over 2,700 publisher partners, and claim to have over 63M Advertiser campaigns.

Some clients include Jaguar, Reebok, Kinder Bueno, Honda CRV, Landrover, Bose, and others.

 

Mena Marketplace

menamarketplace middle east mobile ad networkImage Source

Website: http://menamarketplace.com/
Twitter Handle: https://twitter.com/MenaMarketPlace
Employees on LinkedIn: 5
Founded: 2014
HQ: Dubai, United Arab Emirates
General Email: info@menamarketplace.com

MenaMarketplace is a premium programmatic marketplace for brands, specializing in the Middle East region. They partner with Lotame for data, and Pubmatic for inventory, and can reach users across all devices.

 

Eronat Online Media

eronat online media middle east mobile ad networkImage Source

Website: http://www.eronatonline.com/
Twitter Handle: https://twitter.com/EronatOnline
Employees on LinkedIn: 4
Founded: 2011
HQ: Dubai, United Arab Emirates
Pricing Models: CPM, CPV
General Email: mc@eronatonline.com

Eronat Online Media is a digital marketing company and ad network specializing in the Middle East and Northern Africa (MENA) regions. They can reach both English and Arabic speaking audiences, and for mobile can target by Target your customers by country, operator, interest, device model etc.

Their inventory comes from sources such as Xanga, IndiaTimes, WordPress.com, DailyMakeover, Singapore Expats, CNN.com, Myspace, Telegraph.co.uk, Twitpic, Answers.com, MakeUpAlley, ChannelNewsAsia.com, Seventeen, Bloomberg.com, The New York Times, Google, DeviantArt, Reference.com, Ezine Articles, Hostelworld.com, Cosmopoliton.com, Techcrunch, Crunchyroll, Bing, The Age, WikiHow, ClubSNAP, Blogger, About.com, Businessweek, Flowerpod, YouTube, LinkedIn, Wayn, Tripadvisor, Elle, Baidu, Veoh, Multiply, Facebook, JobsCentral, Imeem, Lonely Planet, Yahoo!, SGCarMart.com, LiveJournal, Gidmodo, WikiTravel, SGClub, StreetDirectory.com, and VA-Zone.

 

Nervora

nervora middle east mobile ad networkImage Source

Website: http://www.nervora.com/
Twitter Handle: https://twitter.com/Nervora
Blog: http://blog.nervora.com/
Employees on LinkedIn: 7
Founded: 2009
HQ: Dubai, United Arab Emirates
General Email: info@nervora.com

Nervora is a cross-channel ad network in the Middle East that work with advertiser verticals such as Fashion & Luxury, Technology, Lifestyle, Kids & Family, Entertainment, Automotive, Gaming, & Community.

Their inventory comes from premium publishers such as Conde Nast, Hearst Digital Media, CBS Interactive, Viacom, Gawker Media, Style.com, Gamespot, HouseBeautiful, LifeHacker, Seventeen, ZDNet, Nick, GQ, Esquire, Jezebel, io9, Road&Track, Concierge.com, Comedy Central, Redbook, Good Housekeeping, Deadspin, Bazar, CBS Moneywatch, TV.com, CNET, Kotaku, Vanity Fair, Jaunted, Cosmopolitan, Gizmodo, Jalopnik, Marie Claire, TechRepublic, & MTV.

 

Qanawat

qanawat middle east mobile advertisingImage Source

Website: http://www.qanawat-me.com/en/advertising-media/
Employees on LinkedIn: 73
Founded: 2001
HQ: Dubai, United Arab Emirates
General Email: info@qanawat-me.com

Qanawat is a mobile Value-Add Service and digital content provider in the Middle East and North Africa, that also has a mobile advertising offering. They are partnered with 45 Tier 1 Mobile Operators in over 22 Countries, and 400 local and national content providers along with several telecom providers.

From these partnerships, they have rich subscriber databases and can target based on demographics and opt-in user preferences. Other targeting data points include geography, time, weather, browsing history, and previous ads viewed.

 

Addictive Mobility

addictive mobility middle east mobile ad networkImage Source

Website: https://addictivemobility.com/
Twitter Handle: https://twitter.com/AddictiveAdTech
Employees on LinkedIn: 52
Founded: 2010
HQ: Toronto, Ontario, Canada. Sattellite Office in Dubai, United Arab Emirates. 
Pricing Models: CPI, CPA, CPM, CPC, CPV
Install Tracking Integrations: MobileAppTracking by TUNE
General Email: info@addictivemobility.com

Addictive Mobility is a mobile programmatic advertising platform, with other offerings like a DMP, and an In-App Retargeting solution. Partners for Mobile Rich Media include Mopub, Nexage, Smaato, Rubicon Project, AppNexus, Pubmatic, Google, & OMAX. Partners for Mobile Video are Mopub, LiveRail, Google, & SpotXchange.

Some clients they’ve worked with include GMC, Nikon, KIA, Emaar, Brisk, Coors, Call of Duty, Guiness, and Smirnoff.

 

StartApp

startapp middle east mobile ad networkImage Source

Website: http://www.startapp.com/
Twitter Handle: https://twitter.com/startappdotcom
Blog: http://www.startapp.com/blog/
Employees on LinkedIn: 114
Founded: 2010
HQ: New York, New York.
Pricing Models: CPI, CPA, CPM, CPC
Install Tracking Integrations: MobileApp Tracking by TUNE, Kochava, AdJust, AppsFlyer, S4M
General Email: info@startapp.com

StartApp is a mobile ad network that claims over 100,000 mobile apps monetizing using their platform. For advertisers, they can reach an audience of over 300M MAUs, and have direct publisher deals with over 50% of the world’s top grossing apps.

Advertiser clients include Machinezone, EA, and Baidu. Monetization ad units include Interstiail Ads, App Walls, and Native Ads.

 

Appnext

appnext middle east mobile ad networkImage Source

Website: http://www.appnext.com/
Twitter Handle: https://twitter.com/appnext_updates
Blog: http://blog.appnext.com/
Employees on LinkedIn: 45
Founded: 2012
HQ: Tel Aviv, Israel 
Pricing Models: CPI, CPC
Install Tracking Integrations: MobileApp Tracking by TUNE, Kochava, Adjust, AppsFlyer, Voluum, Apsalar, Emma
General Email: info@appnext.com

Appnext is a mobile app distribution platform claiming a reach of over 380M unique users in 180 countries. They process over 12B App Requests per month, and have 30,000 developers integrated into their network. Ad Units they use are Natives Ads, Interstitials, App Walls, and Mobile Video, and Content Widgets.

Some clients include Taboola, Cheetah Mobile, Fetch, Kobojo, News Fusion, Dolphin, UC Browser, Mega Zebra, FTB Pro, CBS, MachineZone, Oasis Games, Good Game Studios, Ahoy Games.

 

Applift (by HitFox)

applift middle east mobile ad networkImage Source

Website: http://www.applift.com/
Twitter Handle: https://twitter.com/applift
Blog: http://www.applift.com/blog
Employees on LinkedIn: 159
Founded: 2012
HQ: Berlin, Germany
Pricing Models: CPI, CPM, CPV, CPC, % of Media Spend
Install Tracking Integrations: Adeven, AppsFlyer, Kochava, MobileApp Tracking by TUNE, Adjust
General Email: info@applift.com

Applift is an app marketing and LTV maximization company specializing in mobile games. They have over 500+ active advertisers, and 5000+ media partners in their publisher network. They also have a programmatic self-service platform that’s integrated with over 30 SSPs and ad exchanges, providing a reach of over 50B daily impressions on mobile video, native, and display inventory. They claim to be able to reach over 1B users a month.

Exchange integrations include: Avocarrot, OpenX, SpotXchange, Fyber, Mopub, Rubicon Project, Yahoo!, Brightroll, Adap.tv, Opera Mediaworks, Tapsense, PubNative, Flurry, AppFlood, LiveRail, Smaato, Nexage, and Doubleclick by Google.

 

Mobilecore (by IronSource)

mobilecore middle east mobile ad networkImage Source

Website: https://www.mobilecore.com/
Twitter Handle: https://twitter.com/mobileCore_SDK
Blog: https://www.mobilecore.com/blog/
Employees on LinkedIn: 368 (ironSource)
Founded: 2010
HQ: Tel Aviv, Israel. 
Pricing Models: CPI, CPM, CPV, CPC
Install Tracking Integrations: MobileApp Tracking by TUNE, Adjust, Kochava, AppsFlyer, Mobvista, 360.Cn, CAKE, AdEven

mobileCore is the mobile platform from ironSource, a world leader in app distribution and monetization. They specialize in non-incentivized ads to acquire high-quality users.

Some of their advertisers include Kabam!, Ai.Type, Yandex, AVG, Spotify, Deemedya, Playtika, Big Fish Games, King. They also offer unique ad formats which can be found here: https://www.mobilecore.com/ad-formats/

 

Jampp

jampp middle east mobile ad networkImage Source

Website: http://www.jampp.com/
Twitter Handle: https://twitter.com/jampp
Employees on LinkedIn: 42
Founded: 2013
HQ: Buenos Aires, Argentina 
Pricing Models: CPI, CPA
Install Tracking Integrations: MobileAppTracking by TUNE, Localytics, AppsFlyer, AdJust, Google Analytics, Apsalar, Kochava, Upsight, Flurry, Tapstream

Jampp is a mobile app promotion and install company sourcing inventory primarily from networks and real-time bidding Ad Exchanges.

They have over 150 inventory intergrations, with exchange partners such as mopub, Smaato, Inneractive, MobFox, AerServ, Rubicon Project, Doubleclick by Google, PubNative, Tapsense, Nexage, AdIQuity, Opera Mediaworks, OpenX, Appflood, Lifestreet Media, and Axonix.

 

Airpush (through Digital Venture partnership)

airpush middle east mobile ad networkImage Source

Website: http://airpush.com/
Twitter Handle: https://twitter.com/AirPushAds
Blog: http://www.airpush.com/category/airpush-mobile-advertising-blog/
Employees on LinkedIn: 244
Founded: 2010
HQ: Denver, CO
Pricing Models: CPI, CPA, CPM, CPV, CPCV, CPL, CPE, CPC
Install Tracking Integrations: MobileApp Tracking by TUNE, Kochava, Adjust, AppsFlyer
General Email: sales@digitalventure.com

Airpush is one of the longest-standing Android mobile ad networks. They originally began with Push notification ads, but quickly branched out into many other ad executions. They also have a self-serve Demand Side Platform and offer over 12 Ad Formats such as: Abstract, Abstract with Video, HD Video Abstracts, Banner Info, Push Info, Icon Info, Video Info, AppWall Info, Dialog Info, Landing Info, Rich Media Info, and Overlay Info.

Some clients include: Autotrader.com, Badoo, Dish Network, Amazon.com, Best Buy, eHarmony, Fandango, Groupon, Hotels.com, LG, Match.com, ADT, Mazda, Coca Cola, Volkswagen, Zillow.com, Warner Brothers, Toyota, and 7-Eleven.

 

Appflood (by Papaya Mobile)

appflood middle east mobile ad networkImage Source

Website: http://appflood.com/
Twitter Handle: https://twitter.com/App_Flood
Blog: http://appflood.com/blog/
Employees on LinkedIn: 162
Founded: 2008
HQ: Beijing, China. 
Pricing Models: CPI, CPC
Install Tracking Integrations: Server-to-Server, SDK, MobileApp Tracking by TUNE, Kochava, AppsFlyer
General Email: info@appflood.com

AppFlood is a leading global programmaing mobile ad platform. They claim to have over 82,000 app intergrations in over 150+ countries, with the ability to drive over 300,000 installs a day. They are also the largest global RTB platform in China, and have the ability to target over 700M Chinese users.

Some partners include: EA, Big Fish Games, DeNa, Gameloft, GREE, IGotGames, Unicume, Zoosk, GTrackSystem.Uk, Europcar, Expedia, Konami, Kingsoft, Amazon, Baidu.

 

Chartboost

chartboost middle east mobile ad networkImage Source

Website: https://www.chartboost.com/
Twitter Handle: https://twitter.com/Chartboost
Blog: https://www.chartboost.com/blog/
Employees on LinkedIn: 164
Founded: 2011
HQ: San Francisco, CA
Pricing Models: CPI, CPCV, CPC
Install Tracking Integrations: MobileApp Tracking by TUNE, Kochava, Adjust, AppsFlyer
General Email: info@chartboost.com

Chartboost is one of the pioneers in mobile game advertising and app distribution. Their network boasts a reach of over 700M monthly active players, with over 200,000 games integrated, and 20B monthly game sessions. Main Ad Units include Interstitials and a Mobile Video unit, and they also offer a direct-deals marketplace and cross-promotion product on top of their mobile ad network.

They are also backed by top-tier venture capital firms including Sequoia Capital, SK Telecom, Translink Capital, & XG Ventures. Transparency is big for them and they list their average Install Rates by geo here: https://www.chartboost.com/insights/

 

Mobvista

mobvista middle east mobile ad networkImage Source

Website: http://www.mobvista.com/en/
Twitter Handle: https://twitter.com/mobvistaInc
Employees on LinkedIn: 148
Founded: 2013
HQ: Guangzhou, China
Pricing Models: CPI, CPM, CPC
Install Tracking Integrations: MobileApp Tracking by TUNE, Kochava, Adjust, AppsFlyer
General Email: marketing@mobvista.com

Mobvista is a global mobile advertising platform, specializing in user acquisition. They have over 800+ advertisers in 240+ Countries & Regions, and claim to have a reach of over 10,000+ traffic sources with over 300B monthly Impressions available worldwide.

Some of their inventory partners include apps like 360security, Camera 360, Privacy Guard, Cool Browser, and Touchpal.

 

Revmob

revmob middle east mobile ad networkImage Source

Website: https://www.revmobmobileadnetwork.com/
Twitter Handle: https://twitter.com/revmobmobileads
Blog: http://blog.revmobmobileadnetwork.com/
Employees on LinkedIn: 50
Founded: 2011
HQ: Sao Paulo, Brazil. 
Pricing Models: CPI, CPA, CPM, CPC
Install Tracking Integrations: Mobile App Tracking by TUNE, Kochava, Appsflyer, Adjust and many others, Tenjin
General Email: ariel@revmob.com

RevMob is a mobile ad network based in Brazil. They claim to be able to reach 900M unique users globally, and have over 23k clients, with a 100% fill rate for their publisher partners. Targeting options include Geo, Network, Genre, Device, App Rating. Ad Units offered are Rich Media, Banners, Interstitials, and Video Formats.

Some of their clients include King, Vivo, LG, Microsoft, Blizzard Entertainment, Capcom, Dafiti, Twitter, and MachineZone.

 

Opera Mediaworks EMEA

opera mediaworks middle east mobile ad networkImage Source

Website: http://operamediaworks.com/
Twitter Handle: https://twitter.com/OMediaworks
Blog: http://blog.operamediaworks.com/
Employees on LinkedIn: 36 in EMEA
Founded: 2006
HQ: London, UK.
Pricing Models: CPI, CPA, CPM, CPV, CPC, CPS, Pay-Per-Call
Install Tracking Integrations: SDK, Server-to-Server, API, Fiksu, MobileAppTracking by TUNE, Kochava, Appsperse, Adjust, AppsFlyer

Opera Mediaworks is the world’s leading mobile advertising platform built for the world’s leading brands. With a global reach of over 800M consumers, they work with some of the world’s largest brands and agencies such as McDonalds, Havas, The Home Depot, eBay, Samsung, Coca Cola, Mastercard, Victoria’s Secret, Publicis, WPP, Chevrolet, Sky, Omnicom Group, and Digitas.

Their inventory comes from some of the world’s most premium publishers including News Corp, MSNBC, Gannett, Motor Trend, IMDb, Sky, Vogue, US Magazine, Zynga, GQ, CBS, CNET, Oprah, Pandora, NHL, The Wall Street Journal, Wired, Road & Track, and Shazam.

 

InMobi

inmobi middle east mobile ad networkImage Source

Website: http://www.inmobi.com/
Twitter Handle: https://twitter.com/InMobi
Blog: http://www.inmobi.com/blog/
Employees on LinkedIn: 1,098
Founded: 2007
HQ: Singapore. Satellite Office in Dubai, United Arab Emirates.
Pricing Models: CPI, CPM, CPC
Install Tracking Integrations: AdTruth, MobileApp Tracking by TUNE, Kochava, Adjust, AppsFlyer
General Email: http://www.inmobi.com/company/contact/

InMobi is the largest independent mobile ad network in the world. Through their discovery platform Miip, they enable over 100B discovery sessions on mobile across a billion users per month. Some Miip integration partners include MAG Interactive, Lima Sky, Vasco Games, Fingersoft, 1Button, PicCollage, DistinctDev, and Outfit7.

Some current and past clients include Samsung, Steinlager, Lifebuoy, Stovetop, HTC, Spirit, Unilever, AXE, Ben & Jerry’s, Adidas, Kia, Slimfast, Paramount, Ford, Bravo, Macy’s, Sega, Degree, Levi’s and Dove Hair.

 

Google Adwords/AdMob

google adwords admob middle east mobile ad networkImage Source

Website: https://www.google.com/intl/ar/adwords/
Twitter Handle: https://twitter.com/googlearabia
Blog: http://google-arabia.blogspot.com/
Employees on LinkedIn: 10,000+
Founded: 1998
HQ: Mountain View, CA. Satellite Office in Dubai, United Arab Emirates.
Pricing Models: CPM, CPC, CPI, CPV, Pay-Per-Call
Install Tracking Integrations: MobileApp Tracking by TUNE, Apsalar, Kochava, Adjust, Appsflyer

Google holds an extremely dominant position in the search engine market in the Middle East. It’s estimated that Google has over 90% of the search engine market in Middle Eastern countries, with as high of a share in Saudi Arabia as 95%.

In the Middle East, Android accounts for over 80% of the mobile Operating System marketshare.

 

Apple iAd (Workbench)

iad middle east mobile ad networkImage Source

Website: http://advertising.apple.com/
Employees on LinkedIn: 10,000+ (Apple)
Founded: 2006 (Quattro Wireless)
HQ: Cupertino, CA. 
Pricing Models: CPI, CPM, CPC
Install Tracking Integrations: Direct Link, MobileApp Tracking by TUNE, Kochava, Adjust, AppsFlyer
General Email: http://advertising.apple.com/contact/

Apple iAd allows advertisers to reach users in over 100 countries around the world. They can be displayed on the entire iAd network, or even in their News, Wallet, or Music native Apple Apps.

They also have a self-serve advertising platform called Workbench, launched in 2014. iOS marketshare in the Middle East hovers around 20%.

 

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