105.3-Zack-FM-Advertising-Reviews-Pricing
Capabilities
  • Desktop Display
    • Brand Integrations
      Yes No
    • Sponsored Posts
      Yes No
    • Native Ads
      Yes No
    • High-Impact (Takeovers, Billboards, Overlays, Sliders, Skins)
      Yes No
    • Rich Media (Expandable & Non-Expandable)
      Yes No
  • Desktop Display
  • CPM
  • Web Publisher
  • Headline:
    Publisher
  • Key Differentiator
    7 GREAT REASONS FOR YOU TO MAKE RADIO YOUR MEDIUM OF CHOICE 1. RADIO OFFERS EFFICIENT TARGETING Radio targets audiences efficiently because different stations attract different listeners. This allows advertisers to talk selectively to the groups they are most interested in. Added to this is radio's local structure, which means that brands can focus their activity very effectively onto key market areas. 2. RADIO REACHES PEOPLE AT RELEVANT TIMES AND PLACES Most radio listeners are engaged in another activity, and this means that advertisers can reach listeners at key 'touchpoints' - when they are on the school run, surfing the internet, before going out on Friday nights, and so on. And now that radio can be heard on mobiles, on the internet etc, these touchpoints are becoming even more widespread. Research shows that advertising which is relevant to a listener's other activity is over 60% more likely to be recalled. 3. RADIO REACHES OUT IN AN AD AVOIDANCE WORLD Research shows that radio, together with cinema, has the lowest level of advertising avoidance - people rarely switch stations, and are available to listen to any message that is relevant, creative, intriguing etc. This is a great opportunity for advertising who want to reach out to new customers, or to tell existing customers something they didn't know. 4. RADIO HAS A "MULTIPLIER EFFECT" ON OTHER MEDIA Radio's way of multiplying the effect of other media is a feature of multi-media research studies. Radio's multiplier effect seems to originate in the fact that it is an audio-only medium, and therefore stimulates a different part of the brain. 5. RADIO HAS A LARGE "SHARE OF MIND" AWARENESS FOR A BRAND In the same that radio stations create chart music success, they create a sense of ubiquity for a brand. This is for two main reasons - firstly, because radio ads are on frequently and secondly because listeners tend to spend so long listening (on average 14 hours per week). An advertiser which is big in radio can create a disproportionately large share of mind for itself for low entry level. 6. RADIO DRIVES RESPONSE, ESPECIALLY ONLINE Radio has always been a strong 'call-to-action' medium, and this is even more true in a world where consumers access brands via the internet. Recent radio and internet joint research revealed that at any given time a fifth of internet surfers are listening to radio - so they are a click away from interacting with a brand. 7. RADIO IS "A FRIEND" Listeners use radio for emotional reasons - to keep their spirits up, to stop themselves from feeling bored in a car or isolated while doing daily chores. This leads to them seeing radio as a kind of friend, and this is a valuable context for an advertiser to appear in. It is even more powerful when advertising extends through into branded content - sponsorships & promotions. When a radio station presenter talks about 'our friends at Company X', the listener is hearing about a friend of a friend - this has a strong effect on bringing a brand closer.
  • Owned / Operated Properties
    zackfm.com
Contacts
PERSON
ROLE
CONTACT INFO & EMAIL
ACTIONS
Site Traffic
  • 9401351 Global Rank
  • 587650
    United Kingdom
  • 692 Estimated Visits
Traffic Sources
  • Search
    63.12%
  • Direct
    28.73%
  • Mail
    8.15%
  • Social
    0.00%
  • Referrals
    0.00%
  • Display
    0.00%
Geography Breakdown
  • United Kingdom
    100.00%
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Reviews
Online Marketing Manager
Jul 19, 2018
San Francisco
Desktop Display, Mobile Video, Connected TV, Best Pricing
Review of Advertising on 105.3 Zack FM, they have a Rate Card Cost and Pricing Models of CPM with ad inventory in countries such as United Kingdom. Great at targeting and inventory is accessible in programmatic ad exchanges. Will use them again whenever I am looking for a Managed Service and Self-Service solution of Web Publisher.
Online Marketing Manager
Jul 17, 2018
San Francisco
Desktop Display, Mobile Video, Connected TV, Best Pricing
Review of Advertising on 105.3 Zack FM, they have a Rate Card Cost and Pricing Models of CPM with ad inventory in countries such as United Kingdom. Great at targeting and inventory is accessible in programmatic ad exchanges. Will use them again whenever I am looking for a Managed Service and Self-Service solution of Web Publisher.
Online Marketing Manager
Jul 15, 2018
San Francisco
Desktop Display, Mobile Video, Connected TV, Best Pricing
Review of Advertising on 105.3 Zack FM, they have a Rate Card Cost and Pricing Models of CPM with ad inventory in countries such as United Kingdom. Great at targeting and inventory is accessible in programmatic ad exchanges. Will use them again whenever I am looking for a Managed Service and Self-Service solution of Web Publisher.
Files
Creatives
105.3 Zack FM advertising reaches 692 visitors across desktop and mobile web, in countries such as United Kingdom. Pricing models they offer are CPM on channels such as Display Advertising on 105.3 Zack FM will allow you to reach consumers in industries or verticals such as .

They have advertising & marketing contacts listed on Thalamus.