WPTA, virtual channel 21 (UHF digital channel 24), is an ABC-affiliated television station located in Fort Wayne, Indiana, United States. The station is owned by Quincy Media; through a shared services agreement, it is a sister station to NBC affiliate WISE-TV (channel 33, owned by SagamoreHill Broadcasting). The two stations share studios and transmitter facilities located on Butler Road in Northwest Fort Wayne. The station can also be seen on Comcast and Frontier FiOS channel 7, and in HD on Frontier FiOS digital channel 506 and Comcast digital channel 1007.

Capabilities
  • Desktop Display
    • Brand Integrations
      Yes No
    • Sponsored Posts
      Yes No
    • Native Ads
      Yes No
    • High-Impact (Takeovers, Billboards, Overlays, Sliders, Skins)
      Yes No
    • Rich Media (Expandable & Non-Expandable)
      Yes No
  • Mobile Display
    • Mobile Rich Media (Including Interstitials & Expandables)
      Yes No
    • Tablet Traffic
      Yes No
    • Native & Custom Mobile Executions
      Yes No
    • Requires SDK Integration
      Yes No
  • Social
  • Desktop Display, Mobile Display, Social
  • CPM
  • Web Publisher
  • Headline:
    Publisher: News, Sports, Weather, Fort Wayne WPTA-TV, WISE-TV, and CW
  • Self / Managed Service:
    Managed Service
  • Industries
    Education, Government & Politics, Health & Beauty, Sports, Technology
  • Key Differentiator
    Grow your business now with the the power of our television networks and digital products. • Improve your brand awareness • Drive more traffic to your website • See more customers come through the your doors The fact is, we offer you and your business more ways to reach consumers in northeast Indiana and northwest Ohio than any other local advertising source. Our highly-trained sales and marketing experts will team with you to help you target your specific business message to reach more of your customers and to grow your business. We’ll be with you side-by-side to assist you in planning the best multi-media strategy, combining the unequalled power of ABC 21Alive (WPTA), NBC33 (WISE), Fort Wayne's CW, MyTV Fort Wayne, The VIPIR Channel (24/7 weather) and www.21Alive.com Our television networks combined with our online opportunities, offer your business more advertising and promotional choices to grow your business. Thank you for choosing us for your business solutions. Email Pamela Biddle at pamb@incnow.tv for more information.
  • Owned / Operated Properties
    21alive.com
Site Traffic
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Network Data
Country Breakdown
  • Canada
  • China
  • Iran
  • United States
  • United Kingdom
Email / Social Data
  • 80.1k
    Facebook fans
  • 30.5k
    Twitter followers
Desktop Display
  • 115k display total monthly uniques
  • 647k display total monthly impressions
Mobile Display
  • 228k mobile total monthly uniques
  • 498k mobile monthly overall impressions
45%
iOS
55%
Android
Audience Demographics
43% male
57% female
Age
18
15%
18-24
10%
25-34
15%
35-44
20%
45-54
20%
55-64
15%
65+
5%
Income
$0k-$50k
55%
$50k-$100k
30%
$100k-$150k
10%
$150k+
5%
Education
No College
45%
College
45%
Grad School
10%
Reviews
Online Marketing Manager
Jul 19, 2018
San Francisco
Desktop Display, Mobile Video, Connected TV, Best Pricing
Review of Advertising on 21Alive.com, they have a Rate Card Cost and Pricing Models of CPM with ad inventory in countries such as Canada, China, Iran, United States, United Kingdom. Great at targeting and inventory is accessible in programmatic ad exchanges. Will use them again whenever I am looking for a Managed Service and Self-Service solution of Web Publisher.
Online Marketing Manager
Jul 18, 2018
San Francisco
Desktop Display, Mobile Video, Connected TV, Best Pricing
Review of Advertising on 21Alive.com, they have a Rate Card Cost and Pricing Models of CPM with ad inventory in countries such as Canada, China, Iran, United States, United Kingdom. Great at targeting and inventory is accessible in programmatic ad exchanges. Will use them again whenever I am looking for a Managed Service and Self-Service solution of Web Publisher.
Online Marketing Manager
Jul 16, 2018
San Francisco
Desktop Display, Mobile Video, Connected TV, Best Pricing
Review of Advertising on 21Alive.com, they have a Rate Card Cost and Pricing Models of CPM with ad inventory in countries such as Canada, China, Iran, United States, United Kingdom. Great at targeting and inventory is accessible in programmatic ad exchanges. Will use them again whenever I am looking for a Managed Service and Self-Service solution of Web Publisher.
Files
Creatives
21Alive.com advertising reaches visitors across desktop and mobile web, in countries such as Canada, China, Iran, United States, United Kingdom. Pricing models they offer are CPM on channels such as Display, Mobile, Social Advertising on 21Alive.com will allow you to reach consumers in industries or verticals such as Education, Sports, Technology, Health & Beauty, Government & Politics.

They have 10 advertising & marketing contacts listed on Thalamus. According to their Ads.txt, 21Alive.com inventory partners include: google.com, spotxchange.com, spotx.tv, adtech.com, smartadserver.com, pubmatic.com, anthemx.tv, appnexus.com, bidfluence.com, contextweb.com, criteo.net, indexexchange.com, media.net, openx.com, rubiconproject.com, sonobi.com, sovrn.com, springserve.com, valueclickmedia.com, yieldmo.com, aol.com, aolcloud.net, undertone.com, jadserve.postrelease.com.