Nearly 2 billion people worldwide rely on AccuWeather to help them plan their lives, protect their businesses, and get more from their day. AccuWeather provides hour-by-hour and minute-by-minute forecasts with Superior Accuracy™ that has been well-documented with customized content and engaging video presentations available through smart phones, tablets, free wired and mobile Internet sites via AccuWeather.com, award-winning AccuWeather apps, connected TVs, wearables, smart homes, and connected cars, as well as radio, television, newspapers, and the 24x7x365 AccuWeather Network cable channel. Established in 1962 by Founder, President, and Chairman Dr. Joel N. Myers – a Fellow of the American Meteorological Society who was recognized as one of the top entrepreneurs in American history by Entrepreneur Magazine’s Encyclopedia of Entrepreneurs book – AccuWeather also delivers a wide range of highly customized enterprise solutions to media, business, government, and institutions, as well as weather news, content, and video for more than 180,000 third-party websites. AccuWeather’s CEO, Barry Lee Myers, is an award winning leader in global weather information issues and one of the world’s most recognized advocates for cooperative relationships between government weather agencies and the weather industry. He is a leader in the digital weather information space. For more information, visit accuweather.com

Download the AccuWeather app today.

Capabilities
  • Desktop Display
    • Brand Integrations
      Yes No
    • Sponsored Posts
      Yes No
    • Native Ads
      Yes No
    • High-Impact (Takeovers, Billboards, Overlays, Sliders, Skins)
      Yes No
    • Rich Media (Expandable & Non-Expandable)
      Yes No
  • Desktop Video
    • In-Banner Video
      Yes No
    • Pre-Roll
      Yes No
    • Mid-Roll
      Yes No
    • Post-Roll
      Yes No
    • Video Companion Ad
      Yes No
    • Outstream Video
      Yes No
    • Custom Video Executions
      Yes No
  • Mobile Display
    Platform Supported:
    • Android
    • iOS
    • Mobile Web
    • Mobile Rich Media (Including Interstitials & Expandables)
      Yes No
    • Tablet Traffic
      Yes No
    • Native & Custom Mobile Executions
      Yes No
    • Requires SDK Integration
      Yes No
  • Mobile Video
    • Pre-Roll
      Yes No
    • Mid-Roll
      Yes No
    • Post-Roll
      Yes No
    • Outstream Video
      Yes No
    • Custom Mobile Video Executions
      Yes No
  • Desktop Display, Desktop Video, Mobile Display, Mobile Video
  • CPM
  • Mobile App Publisher, Web Publisher
  • Headline:
    Publisher: Local Weather
  • Self / Managed Service:
    Managed Service
  • Industries
    Sports, Travel & Leisure
  • Key Differentiator
    AccuWeather’s mission is simple… to personalize the weather to help people improve their lives. From the billions of visits we receive daily across all platforms, we understand that bringing this mission to life requires more than just presenting the weather. It’s about innovation, personalization, and accuracy. It’s not about just answering the question, “What will it be like today?” It’s about answering questions like, “Will it rain?” “What should I wear this afternoon?” “Should I change my travel plans?” “How many minutes until the storm starts near my house.” Around the world, people trust AccuWeather to help them get more from their lives. And when you partner with us, your brand and your message benefit from that trust.
  • Owned / Operated Properties
    AccuWeather.com
  • Approved 3rd Party Ad Serving / Rich Media Vendors
    Sizmek - http://www.sizmek.com
  • Mobile App Install Tracking Partners
    AppsFlyer
Contacts
PERSON
ROLE
CONTACT INFO & EMAIL
ACTIONS
Megan Clitherow
State College, Pennsylvania Area
Director of Business-to-Business Marketing
Jamie McGovern
Greater Los Angeles Area
Sales Director at AccuWeather
Mike Welsh
Greater Philadelphia Area
Global Director, Strategic Business Development for Emerging Platforms
Site Traffic
  • 64 Global Rank
  • 21
    United States
  • 1.07B Estimated Visits
Traffic Sources
  • Direct
    51.07%
  • Search
    41.51%
  • Referrals
    3.19%
  • Mail
    2.46%
  • Social
    1.75%
  • Display
    0.02%
Geography Breakdown
  • United States
    48.15%
  • United Kingdom
    4.74%
  • Turkey
    3.66%
  • Canada
    2.84%
  • Argentina
    2.78%
Powered by Similar web
Network Data
Desktop Display
  • 9.8M display total monthly uniques
Mobile Display
  • 39.1M mobile total monthly uniques
50%
In-App
50%
Mobile Web
50%
iOS
50%
Android
50%
Phone
50%
Tablet
Audience Demographics
51% male
49% female
Reviews
3 out of 5 stars
User Acquisition Manager
Oct 17, 2014
Contextual Weather-Focused Content, Geolocation (zip)
Not quite as good as Weather Channel, but still good reach. They're usually willing to work with you more on rates than TWC or WeatherBug. Defintiely check them out. Sometimes can also offer a few cool products and rich media.
Files
Creatives
Portrait
Three module canvas format with state of the art Plug and play functionality served on the right rail of the page.
Sidekick
Right Rail unit that Expands to 850x700 pushing content leftward revealing a large functional canvas.
Film Strip
300x300 canvas viewable through a 300x600 window fully controlled by viewer.
Pushdown
970x90 that Expands to 970x415. The difference between the pushdown and the Billboard is that user initiates the Pushdown to expand for a set period of time then collapses back to a 970x90 banner. ...
Forecast Integrations
These custom ads are integrated around the forecast on the Forecast Page on AccuWeather.com. This ad appears as if it is in the forecast providing a unique and Native feel. This unit can appear as ...
Presitital
Prestitials are creative that appears as a visitor enters the site. Prestitials are always frequency capped at 1 times per visit per every 4 days. This can be adjusted to 1 times per visit per day ...
Forecast & Section Takeovers
Takeovers can be implemented and run on a variety of AccuWeather pages such as homepage, forecast page, and lifestyle index pages. Section Takeovers include 100% ownership of the media on page for ...
Dynamic Weather Unit
Custom unit that dynamically changes text and creative based on the weather at the user's current location.
Billboards
Billboard is a 970x250 banner that replaces the leader board and runs full width of the page with full close-ability.
AccuWeather advertising reaches 1.07B visitors across desktop and mobile web, in countries such as United States, United Kingdom, Turkey, Canada. Pricing models they offer are CPM on channels such as Display, Video, Mobile, MobileVideo Advertising on AccuWeather will allow you to reach consumers in industries or verticals such as Travel & Leisure, Sports.

They are headquartered at 385 Science Park Road State College, PA 16803 United States of America, and have 85 advertising & marketing contacts listed on Thalamus. According to their Ads.txt, AccuWeather inventory partners include: google.com, rubiconproject.com, openx.com, pubmatic.com, yldbt.com, indexexchange.com, lijit.com, sovrn.com, gumgum.com, appnexus.com, emxdgt.com, tremorhub.com, sharethrough.com, carambo.la, rhythmone.com.