ADOTAS, founded in 2003, is a premier news publication focused on the Internet advertising and media industry. ADOTAS features two daily email newsletters and web site and is proud to reach well over 100,000 advertising professionals monthly.

ADOTAS was acquired by New York Publishing Group Inc. in May 2007. NYPG was absorbed by its sister company, Kitara Media LLC, as part of Kitara’s merger with Ascend Acquisition Corp. in July 2013.

Our emphasis is on providing the best news and information on media buying, planning, selling, technology and activities of the digital media business to the interactive advertising community. We are proud to have over 100 contributing writers, including the foremost experts in the field.

ADOTAS has built on a tradition of excellence to become the most trusted source of information among leaders in the online marketplace. Professionals read, comment and learn from our publication each day.

  • Company Name:
    Adotas
  • Parent Company Name:
    Kitara Media
  • Headquarters:
    525 Washington Blvd. Suite 2620 Jersey City, New Jersey 07310 United States of America
  • Office Locations:
    HQ: New York.
  • 11-50 employees
Capabilities
  • Desktop Display
    • Brand Integrations
      Yes No
    • Sponsored Posts
      Yes No
    • Native Ads
      Yes No
    • High-Impact (Takeovers, Billboards, Overlays, Sliders, Skins)
      Yes No
    • Rich Media (Expandable & Non-Expandable)
      Yes No
  • Email
  • Desktop Video
    • In-Banner Video
      Yes No
    • Pre-Roll
      Yes No
    • Mid-Roll
      Yes No
    • Post-Roll
      Yes No
    • Video Companion Ad
      Yes No
    • Outstream Video
      Yes No
    • Custom Video Executions
      Yes No
  • Desktop Display, Email, Desktop Video
  • CPM
  • Web Publisher
  • Headline:
    Publisher: Interactive Advertising News
  • Key Differentiator
    120k monthly UV. Job Titles: Chief Level 31%, VP/SVP/Director 45%, 20% Buyer/Planner/Strategist 20%, Other 4%. Read Adotas as the authoritative voice on verticals: Display, Search, Email, Affiliate, Video, Mobile, Social.
  • Owned / Operated Properties
    Adotas.com
  • Targeting

    Tabs: Display, Video, Search, Mobile

  • Mobile App Install Tracking Partners
    N/A
Contacts
PERSON
ROLE
CONTACT INFO & EMAIL
ACTIONS
Site Traffic
  • 621755 Global Rank
  • 496414
    United States
  • 133k Estimated Visits
Traffic Sources
  • Search
    44.27%
  • Direct
    31.22%
  • Referrals
    16.24%
  • Social
    7.65%
  • Mail
    0.58%
  • Display
    0.04%
Geography Breakdown
  • United States
    26.14%
  • India
    8.10%
  • Viet Nam
    5.40%
  • Italy
    4.85%
  • Canada
    4.40%
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Network Data
Desktop Display
  • 100k display total monthly uniques
Reviews
Online Marketing Manager
Aug 12, 2018
San Francisco
Desktop Display, Mobile Video, Connected TV, Best Pricing
Review of Advertising on Adotas, they have a Rate Card Cost and Pricing Models of CPM with ad inventory in countries such as United States, India, Viet Nam, Italy, Canada. Great at targeting and inventory is accessible in programmatic ad exchanges. Will use them again whenever I am looking for a Managed Service and Self-Service solution of Web Publisher.
Online Marketing Manager
Aug 16, 2018
San Francisco
Desktop Display, Mobile Video, Connected TV, Best Pricing
Review of Advertising on Adotas, they have a Rate Card Cost and Pricing Models of CPM with ad inventory in countries such as United States, India, Viet Nam, Italy, Canada. Great at targeting and inventory is accessible in programmatic ad exchanges. Will use them again whenever I am looking for a Managed Service and Self-Service solution of Web Publisher.
Online Marketing Manager
Aug 14, 2018
San Francisco
Desktop Display, Mobile Video, Connected TV, Best Pricing
Review of Advertising on Adotas, they have a Rate Card Cost and Pricing Models of CPM with ad inventory in countries such as United States, India, Viet Nam, Italy, Canada. Great at targeting and inventory is accessible in programmatic ad exchanges. Will use them again whenever I am looking for a Managed Service and Self-Service solution of Web Publisher.
Files
Creatives
Adotas advertising reaches 133k visitors across desktop and mobile web, in countries such as United States, India, Viet Nam, Italy, Canada. Pricing models they offer are CPM on channels such as Display, Email, Video Advertising on Adotas will allow you to reach consumers in industries or verticals such as ; you can target them with parameters such as: Tabs: Display, Video, Search, Mobile.

They are headquartered at 525 Washington Blvd. Suite 2620 Jersey City, New Jersey 07310 United States of America, and have advertising & marketing contacts listed on Thalamus. According to their Ads.txt, Adotas inventory partners include: infolinks.com, appnexus.com, openx.com, pubmatic.com, adtech.com, google.com, aol.com, lkqd.net, lkqd.com, freewheel.tv, revcontent.com, rubiconproject.com, advertising.com, indexexchange.com.