AdTheorent-Advertising-Reviews-Pricing

AdTheorent is a machine learning-powered predictive advertising company, utilizing machine learning and predictive analytics to connect advertisers with their optimal audiences, at scale. AdTheorent’s Data Science team leverages an award winning machine learning platform connected to a Cross-Environment Map consisting of 600MM devices across 90MM US households. AdTheorent’s platform combines millions of data attributes into custom models to drive campaign results, far outperforming industry standards, to predict and identify users most likely to engage with an advertiser’s message. AdTheorent’s Studio A\T creative organization helps advertisers develop the most effective creative assets, content and technology solutions to engage with audiences. AdTheorent’s award winning attribution division – MRC-accredited Barometric - provides attribution solutions based on real-world outcomes. For more information, please visit adtheorent.com.

  • Company Name:
    AdTheorent
  • Headquarters:
    155 Avenue of the Americas New York, New York 10013 United States of America
  • Office Locations:
    HQ: New York.
  • 51-200 employees
Capabilities
  • Desktop Display
    • Brand Integrations
      Yes No
    • Sponsored Posts
      Yes No
    • Native Ads
      Yes No
    • High-Impact (Takeovers, Billboards, Overlays, Sliders, Skins)
      Yes No
    • Rich Media (Expandable & Non-Expandable)
      Yes No
  • Desktop Video
    • In-Banner Video
      Yes No
    • Pre-Roll
      Yes No
    • Mid-Roll
      Yes No
    • Post-Roll
      Yes No
    • Video Companion Ad
      Yes No
    • Outstream Video
      Yes No
    • Custom Video Executions
      Yes No
  • Mobile Display
    Platform Supported:
    • Android
    • iOS
    • Mobile Web
    • Mobile Rich Media (Including Interstitials & Expandables)
      Yes No
    • Tablet Traffic
      Yes No
    • Native & Custom Mobile Executions
      Yes No
    • Requires SDK Integration
      Yes No
    Ad Features / Call-To-Actions
    App Deep Linking, Post Click Attribution. Real - Time - Rich Media Engagement optimzation.
  • Mobile Video
    • Pre-Roll
      Yes No
    • Mid-Roll
      Yes No
    • Post-Roll
      Yes No
    • Outstream Video
      Yes No
    • Custom Mobile Video Executions
      Yes No
  • Social
  • Desktop Display, Desktop Video, Mobile Display, Mobile Video, Social
  • CPC, CPCV, CPE, CPI, CPM, CPV, Flat Rate
  • Ad Network, Ad Technology Provider
  • Headline:
    Data Driven Predictive Advertising Solutions
  • Self / Managed Service:
    Managed Service
  • Industries
    Automotive, Clothing & Fashion, Consumer Packaged Goods, eCommerce, Education, Entertainment, Financial Services, Food & Beverage, Health & Beauty, Healthcare, Retail, Sports, Technology, Telecommunications, Travel & Leisure, Mobile App Installs
  • Key Differentiator
    AdTheorent offers the industry’s most effective technologies and solutions for intelligent predictive audience targeting – delivered in conjunction with best in class account management, creative services, strategic services and real-time reporting. AdTheorent’s targeting approach combines legacy targeting methods like geo-targeting, behavioral targeting and retargeting with innumerable data points, yielding superior precision and accuracy in finding (and delivering) any audience at scale. Simply put, AdTheorent delivers for its advertiser clients the right audience, under the right conditions, at the right time.
  • Owned / Operated Properties
    AdTheorent.com
  • Targeting

    AdTheorent-driven campaigns analyze the audience profile of each potential ad impression in real time. We then enrich the profile with additional first party and third party demographic, behavioral, psychographic, environmental, sentiment, keyword and other contextual insight. In the end, ideal audiences are identified and shown the brand's ad, while less optimal audiences are not.

  • Data Partners
    BlueKai, AlchemyAPI, Experian, Double Click, Open Weather, scientiamobile, ALC, Merkle, MobileWalla, NOAA, Experian, IP2Location, Aggregate Knowledge, Placed, Civolution, Datalogix, LiveRamp, ShopLocal, PLACED, Digital Element, Polk Audio, NCS, Kantar, Factual
  • Ad Verification / Brand Safety / Measurement / Viewability Partners
    DoubleVerify, Integral Ad Science, MOAT, Comscore
  • Approved 3rd Party Ad Serving / Rich Media Vendors
    Celtra, Sizmek, Medialets, Phluant, PointRoll
  • Mobile App Install Tracking Partners
    Yes, MobileApp Tracking by TUNE, Kochava, Adjust, AppsFlyer
Contacts
PERSON
ROLE
CONTACT INFO & EMAIL
ACTIONS
Paul Severini
Greater New York City Area
Exec. VP, Mobile Media Sales
Rob Waldorf
Greater New York City Area
Mobile Sales Director
Site Traffic
  • 1438430 Global Rank
  • 402370
    United States
  • 50.1k Estimated Visits
Traffic Sources
  • Direct
    51.80%
  • Referrals
    24.12%
  • Search
    17.52%
  • Social
    3.60%
  • Mail
    2.95%
  • Display
    0.00%
Geography Breakdown
  • United States
    93.94%
  • India
    2.49%
  • Canada
    1.58%
  • Algeria
    0.86%
  • South Korea
    0.66%
Powered by Similar web
Network Data
Country Breakdown
  • United States
  • Canada
  • United Kingdom
  • France
  • Germany
  • Italy
  • Spain
  • Brazil
  • China
  • India
Email / Social Data
  • 327
    Facebook fans
  • 783
    Twitter followers
  • 179
    Instagram followers
Mobile Display
  • 336M mobile total monthly uniques
  • 129B mobile monthly overall impressions
50%
In-App
50%
Mobile Web
50%
iOS
50%
Android
50%
Phone
50%
Tablet
Audience Demographics
50% male
50% female
Reviews
4 out of 5 stars
Agency Media Planner
Oct 21, 2014
mobile RTB
$2 CPM mobile banners
All RTB ad networks usually sound the same, but AdTheorent really does seem to have a superior algorithm with their RTLM technology. Always a top performer and their account management team is also great!
Agency Media Planner
Oct 17, 2014
mobile display, mobile RTB, direct response, mobile keyword targeting
$2 CPM for standard RON - $18 CPM for Pre-roll video
Adtheorent, These guys are great. They made it a point to always embrace RTB and programmatic as their inventory source, which gives them tons of scale and targeting potential. They have some really great mobile products and a lot of data targeting. I really liked their keyword targeting via the Alchemy API, it performed really well on multiple campaigns.
Files
Creatives
Disney Flower Garden
Disney Flower Garden
Sony Playstation: The Order
Category: Gaming Platform: IOS and Android Device: Smartphone and Tablet
NYC Dept of Health: Quit Smoking
Category: Health & Beauty Platform: IOS and Android Device: Smartphone and Tablet
Nordstrom: Valentine’s Day
Category: Retail Platform: IOS and Android Device: Smartphone and Tablet
Reebok: ZPump
Category: Retail Platform: IOS and Android Device: Smartphone and Tablet
Exxon: What Fuels You
Category: Automotive Platform: IOS and Android Device: Smartphone and Tablet
San Antonio Tourism: Be A Part
Category: Travel Platform: IOS and Android Device: Smartphone
HP: Instant Ink Game
Category: Retail Platform: IOS and Android Device: Smartphone
AdTheorent advertising reaches 50.1k visitors across desktop and mobile web, in countries such as United States, India, Canada, South Korea, United Kingdom, France, Germany, Italy, Spain, Brazil, China. Pricing models they offer are CPC, CPCV, CPE, CPI, CPM, CPV, flat_rate on channels such as Display, Video, Mobile, MobileVideo, Social Advertising on AdTheorent will allow you to reach consumers in industries or verticals such as Consumer Packaged Goods, Telecommunications, Healthcare, Mobile App Installs, Entertainment, Education, Clothing & Fashion, Technology, Automotive, Travel & Leisure, eCommerce, Food & Beverage, Retail, Financial Services, Sports, Health & Beauty; you can target them with parameters such as: AdTheorent-driven campaigns analyze the audience profile of each potential ad impression in real time. We then enrich the profile with additional first party and third party demographic, behavioral, psychographic, environmental, sentiment, keyword and other contextual insight. In the end, ideal audiences are identified and shown the brand's ad, while less optimal audiences are not..

They are headquartered at 155 Avenue of the Americas New York, New York 10013 United States of America, and have 124 advertising & marketing contacts listed on Thalamus.