AerServ-Advertising-Reviews-Pricing

AerServ is the leading inventory and audience monetization technology for mobile publishers. AerServ helps thousands of mobile publishers increase revenue through AerServ's ad mediation platform, and increase yield by delivering brand-based ads from the aerMarket ad exchange. AerServ's mediation layer is powered by OpenAuction technology, the industry's first true, comprehensive unified and simultaneous auction. AerServ's entire platform and infrastructure is built with a publisher-first objective and provides best in class support from account managers and software engineers. The company was founded in 2013 and has offices in Irvine, California. Visit AerServ at www.aerserv.com or follow us on Twitter at @AerServ.

  • Company Name:
    AerServ
  • CEO Name:
    Josh Speyer
  • Parent Company Name:
    InMobi
  • Headquarters:
    15420 Laguna Canyon Rd Irvine, CA 92618
  • Office Locations:
    California
  • 51-200 employees
Capabilities
  • Connected TV
  • Mobile Display
    Platform Supported:
    • Android
    • iOS
    • Mobile Web
    • Windows
    • Mobile Rich Media (Including Interstitials & Expandables)
      Yes No
    • Tablet Traffic
      Yes No
    • Native & Custom Mobile Executions
      Yes No
    • Requires SDK Integration
      Yes No
    Ad Features / Call-To-Actions
    Rewarded Video, Rewarded Banner, Skippable Pre-Roll
  • Mobile Video
    • Pre-Roll
      Yes No
    • Mid-Roll
      Yes No
    • Post-Roll
      Yes No
    • Outstream Video
      Yes No
    • Custom Mobile Video Executions
      Yes No
  • Native
  • Social
  • Connected TV, Mobile Display, Mobile Video, Native, Social
  • CPM
  • Ad Network, Ad Technology Provider, Demand Side Platform
  • Minimum Spend:
    $1-$500
  • Headline:
    Free Mobile Adserving & Mediation Platform for Mobile Video
  • Self / Managed Service:
    Self-Service & Managed Service
  • Industries
    Automotive, eCommerce, Entertainment, Gaming, Health & Beauty, Retail, Technology, Mobile App Installs
  • Key Differentiator
    We’ve joined InMobi To create the world’s most powerful mobile video advertising and monetization solution.
  • Owned / Operated Properties
    aerserv.com
  • Targeting

    GEO, device ID, age, gender, interest

  • Data Partners
    LiveRamp, Factual, Neustar, Nielsen
  • Ad Verification / Brand Safety / Measurement / Viewability Partners
    Pixalate, Media Trust, MOAT
  • Approved 3rd Party Ad Serving / Rich Media Vendors
    Sizmek, Celtra, Innovid
  • Mobile App Install Tracking Partners
    MobileApp Tracking by TUNEKOCHAVA
Contacts
PERSON
ROLE
CONTACT INFO & EMAIL
ACTIONS
Sofanah Alrobayan
Orange County, California Area
Ad Operations Coordinator at AerServ
Scott Silverman
Orange County, California Area
Chief Revenue Officer
John Mazzante
Orange County, California Area
VP Advertising Operations
Josh Tanner
Orange County, California Area
Director of Publisher Accounts
Don Cataldi
Greater Los Angeles Area
VP of Sales
Thomas Seaman
Orange County, California Area
Director of Advertising Operations
Carol Lee
Orange County, California Area
Senior Ad Operations Coordinator
Dave DiAngelo
Greater New York City Area
VP of Marketplace Development
Site Traffic
  • 329201 Global Rank
  • 122026
    United States
  • 259k Estimated Visits
Traffic Sources
  • Search
    51.14%
  • Direct
    43.23%
  • Referrals
    4.91%
  • Social
    0.39%
  • Mail
    0.33%
  • Display
    0.00%
Geography Breakdown
  • United States
    43.49%
  • China
    10.80%
  • India
    6.83%
  • Bulgaria
    4.28%
  • Poland
    2.92%
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Network Data
Country Breakdown
  • United States
Reviews
2.5 out of 5 stars
Publisher Development
Oct 14, 2017
United States, Charlotte, North Carolina
Ad Monetization & Mediation
Whatever the market will pay.
Usually, I don't bother writing reviews but since this company has two reviews from unhappy customers, I figured I would add my positive review to the mix. If you are a small publisher as I am you will actually feel the love. The support is outstanding. Send an e-mail you will get a response. The mediation waterfall is simple to understand and to set up and they allow you to use the same network provider more than once for the same placement. This is something many of the big mediation providers don't support and has always increased my revenue with little effort. Integration is very simple and the instructions are easy to follow. Plenty of mediation partners, and small SDK size (maybe not the smallest but there are many that are much larger). Then why did I not give it 5 stars? I wish it had Amazon Ads as a mediation provider, the administration interface is missing important information that I would love to have and MOAT integration would be nice.
Account Manager
Sep 18, 2017
United States, San Francisco, California
branded videos
$6-10 rewarded video VAST tag
Gave Aerserve a shot after receiving multiple contacts from different company reps and finally meeting at a recent conference. The pitch was that branded videos would diversify our ads shown and that the fill rate is real against other companies like Adcolony who the salesperson claimed to be false fill rates. Our video fill rate was a whopping 1% for the first week and I was told that buyers had not seen the inventory so they need more time. 3 weeks in and we are below 1%. I'm left feeling scammed.
Publisher Development
Aug 04, 2017
United States, San Francisco, California
Brand only video, interstitial, and banners
CPM: $6.00 Video, $3.25 Interstitial, $0.80 Banners
Lots of discrepancies between what is promised and what is delivered. Promoted as a video first SSP, video fill rates are on average 1-4% with 5% being considered good by their Account Managers. Banners are a high percentage of revenue generated and even those are only 8-15% fill rates on average. SDK upsell is pushed overly hard, but for iOS is roughly 30MB+ while adding only minor incremental value. Unfortunately, product sold that each ad network could be parsed out to reduce the SDK, but this was not true and is one large clunk of a SDK. Disappointing to say the least.
Files
Creatives
Mobile Interstitial Static
Mobile Interstitial MRAID
Mobile Banner MRAID
Mobile Banner Static
mobile video +engagement
Mobile Video
AerServ advertising reaches 259k visitors across desktop and mobile web, in countries such as United States, China, India, Bulgaria, Poland. Pricing models they offer are CPM on channels such as Connected TV, Mobile, MobileVideo, Native, Social Advertising on AerServ will allow you to reach consumers in industries or verticals such as eCommerce, Automotive, Entertainment, Retail, Health & Beauty, Technology, Mobile App Installs, Gaming; you can target them with parameters such as: GEO, device ID, age, gender, interest.

They are headquartered at 15420 Laguna Canyon Rd Irvine, CA 92618, and have 17 advertising & marketing contacts listed on Thalamus.