Affle is a global technology company with a proprietary consumer intelligence platform that delivers consumer engagement, acquisitions and transactions through relevant mobile advertising. The platform aims to enhance returns on marketing investment through contextual mobile ads, while also reducing digital ad fraud and proactively addressing consumer privacy. Affle has 3 patents in North America within areas of consumer-acceptable contextual mobile ads, content, search and commerce.

Founded in 2005, Affle’s investors include Microsoft, D2C (an NTT DoCoMo subsidiary), Itochu, Bennett Coleman & Company Ltd. (BCCL), Centurion Private Equity amongst others.

Affle has 4 offices spread across India and South East Asia. These include offices in Gurugram (India), Mumbai (India), Singapore and Jakarta (Indonesia).

Following are some of the platforms provided by Affle

Consumer Platforms

1. MAAS
MAAS is the mobile audience as a service platform. It is an integrated mobile advertising platform which leverages audience data and helps optimize mobile advertising spends for our customers. The key component of MAAS is its Optimiser module which helps us to optimize ROI for customers by leveraging multiple data points from our platform and as supplied to us by the customers.

2. mFaaS
mFaaS or Fraud Analytics as a Service platform aims to detect and reduce mobile ad fraud at run-time. mFaaS has won the Best Big Data Platform Product of the Year award at 8th India Digital Awards, by Internet and Mobile Association of India

3. mKr8
mKr8 is Affle's rich media and Video ad authoring platform which has been used to deliver several award-winning campaigns.

4. mSSP
mSSP is the supply side platform that is intended to enable publishers to maximize monetization from their mobile advertisement inventory. It connects multiple advertisers to source demand and allows publishers to place these on their mobile applications and websites via APIs or real-time bidding platforms.

5.mDMP
mDMP is a data monetization platform that enables insight-driven audience marketing using Appographic data, intent data, behavioural data and transaction data. It helps ingest, visualize and synchronize data across marketing and inventory channels. mDMP allows marketers to reach out to the right audience by choosing from a wide range of segments

Enterprise Platforms

6. ARC
Affle's Enterprise platform offers App Development platform named ARC. ARC platform aims to help businesses develop high-quality enterprise-grade mobile applications.

7. Markt
Affle's Markt platform allows offline organizations and businesses to conduct online commerce. Markt functions as an omnichannel commerce platform allowing catalog management, inventory management, order management, payments handler, and delivery management solutions.

8. mCDP
mTraction CDP is an end-to-end user data, intelligence, and engagement management platform for enterprises across multiple sectors and industries. Its data analytics suite enables insights on usage analytics, marketing attribution, and utilizes these for rules-based customer engagement to maximize the return on a customer’s marketing spend."

  • Company Name:
    Affle
  • CEO Name:
    Anuj Khanna Sohum
  • Headquarters:
    Singapore
  • Office Locations:
    Singapore, India, Indonesia
  • 201-500 employees
Capabilities
  • Mobile Display
    Platform Supported:
    • Android
    • iOS
    • Mobile Web
    • Windows
    • Mobile Rich Media (Including Interstitials & Expandables)
      Yes No
    • Tablet Traffic
      Yes No
    • Native & Custom Mobile Executions
      Yes No
    • Requires SDK Integration
      Yes No
    Ad Features / Call-To-Actions
    All the industry standard CTAs plus any as per the campaign requirements.Click-to-Call, Click-to-SMS, Custom Animation, Inline Audio, Audio on Demand, Inline Video, Full Screen Video, Drag and Drop, 360° and Pannable Images, Shake and Tilt, Image Gallery, Add-to-Calendar, Smart Day Parting, Google Map, Location, Facebook and Twitter, Interactive Games, Flex Orientation, Transparency, Swipe, Auto-play, Tap-to-play, Flick, Countdown, Data Capture, Form Submission, Call-to-action, Full Analytics, 360* video, Augmented Reality
  • Mobile Video
    • Pre-Roll
      Yes No
    • Mid-Roll
      Yes No
    • Post-Roll
      Yes No
    • Outstream Video
      Yes No
    • Custom Mobile Video Executions
      Yes No
  • Mobile Display, Mobile Video
  • CPA, CPC, CPCV, CPE, CPI, CPL, CPM, CPS, CPV
  • Ad Network, Ad Technology Provider, Demand Side Platform, Other
  • Headline:
    Mobile Marketing Platform
  • Self / Managed Service:
    Self-Service & Managed Service
  • Industries
    Automotive, Clothing & Fashion, Consumer Packaged Goods, Dating, eCommerce, Education, Energy and Utilities, Entertainment, Financial Services, Food & Beverage, Gaming, Government & Politics, Health & Beauty, Healthcare, Non-Profit, Retail, Sports, Technology, Telecommunications, Travel & Leisure, Mobile App Installs
  • Key Differentiator
    1. Integrated audience procurement over multiple supply sources - Direct Apps, Programmatic & other Networks/Platforms 2. Unified Audience Intelligence leveraging own DMP platform 3. Multiple Ad Units to maximize efficiency through video, banner, native, rich media, offer wall and other custom ad units 4. Proprietary Optimizer to help in maximizing campaign performance by optimizing at an audience level on Purchase/Engagement/Other such KPIs
  • Owned / Operated Properties
    affle.com, mtraction, com, faas.mtraction.com
  • Programmatic Integrations & Publisher / Inventory Partners
    Affle MAAS (mobile audience as service) which is connected with DSPs and ad exchanges.
  • Targeting

    Geographic, Carrier, Device, Demographic, Dayparting, Appographic, Audience Personas

  • Ad Verification / Brand Safety / Measurement / Viewability Partners
    MOAT, Nielsen, comScore Campaign Essentials, Integral AdScience, DoubleVerify
  • Approved 3rd Party Ad Serving / Rich Media Vendors
    Sizmek - http://www.sizmek.com Crisp - http://www.crispmobile.com/ Doubleclick
  • Mobile App Install Tracking Partners
    MobileApp Tracking by TUNE, Kochava, Adjust, AppsFlyer, mTraction, Apsalar, Firebase
Contacts
PERSON
ROLE
CONTACT INFO & EMAIL
ACTIONS
Marketing Team
Singapore
Marketing Team
Siddharth Barman
Gurgaon, Haryana, India
Assistant Manager - Marketing
Ayush Aggarwal
Gurgaon, Haryana, India
Associate Director - Marketing
KARAN KAPOOR
Gurgaon, India
Manager International Sales
Devender Singh
New Delhi Area, India
Sr. Account Executive
Singapore
Singapore
Team Singapore
Affle
Singapore/India
Team Affle
Jakarta
Jakarta, Indonesia
Team Indonesia
Gurgaon & Mumbai
Gurgaon & Mumbai, India
Team Gurgaon & Mumbai
Site Traffic
  • 512386 Global Rank
  • 30436
    India
  • 150k Estimated Visits
Traffic Sources
  • Direct
    49.15%
  • Search
    38.90%
  • Mail
    6.13%
  • Referrals
    5.79%
  • Social
    0.03%
  • Display
    0.00%
Geography Breakdown
  • India
    45.23%
  • Philippines
    22.69%
  • Indonesia
    8.32%
  • China
    3.36%
  • Singapore
    3.00%
Powered by Similar web
Network Data
Country Breakdown
  • Malaysia
  • Singapore
  • Indonesia
  • India
  • United States
  • United Kingdom
50%
In-App
50%
Mobile Web
50%
iOS
50%
Android
50%
Phone
50%
Tablet
Audience Demographics
50% male
50% female
Reviews
5 out of 5 stars
Agency Media Planner
Feb 08, 2017
India, Mumbai, Maharashtra
Mobile App Installs
$2.00
User Acquisition Manager
Jan 11, 2017
India, New Delhi, Delhi
User Acquisition
Reasonable
Good platform which has helped scale up our App UA significantly. Great servicing team as well
Files
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2.5 MB Feb 16, 2017 02:57 AM
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Creatives
Parallax Gallery
Augmented Reality
Augmented Reality
Parallax Gallery
All in One - Music, Shake, Photo Up
Augmented Reality
Augmented Reality
Voice
Voice
Video
Scratch and Shake
Rotar
All in One - Music, Shake, Photo Up
Mist
Interstitial
Game Ads
Gallery
HotSpot
Cube
Cascade
App Wall
App Preview
Animation
Affle advertising reaches 150k visitors across desktop and mobile web, in countries such as India, Philippines, Indonesia, China, Singapore, Malaysia, United States, United Kingdom. Pricing models they offer are CPA, CPC, CPCV, CPE, CPI, CPL, CPM, CPS, CPV on channels such as Mobile, MobileVideo Advertising on Affle will allow you to reach consumers in industries or verticals such as Food & Beverage, Technology, Health & Beauty, Consumer Packaged Goods, Clothing & Fashion, Entertainment, Retail, Automotive, Healthcare, Government & Politics, Education, Non-Profit, Dating, Gaming, Energy and Utilities, eCommerce, Sports, Telecommunications, Mobile App Installs, Travel & Leisure, Financial Services; you can target them with parameters such as: Geographic, Carrier, Device, Demographic, Dayparting, Appographic, Audience Personas.

They are headquartered at Singapore, and have 33 advertising & marketing contacts listed on Thalamus.