AllAfrica is a multi-media content provider, systems technology developer and the source-of-record for African news and information worldwide. It is a world-facing voice of, by and for a vibrant, fast-changing continent and producer of the popular web sites, allAfrica.com and allafrica.fr.

Capabilities
  • Desktop Display
    • Brand Integrations
      Yes No
    • Sponsored Posts
      Yes No
    • Native Ads
      Yes No
    • High-Impact (Takeovers, Billboards, Overlays, Sliders, Skins)
      Yes No
    • Rich Media (Expandable & Non-Expandable)
      Yes No
  • Mobile Display
    • Mobile Rich Media (Including Interstitials & Expandables)
      Yes No
    • Tablet Traffic
      Yes No
    • Native & Custom Mobile Executions
      Yes No
    • Requires SDK Integration
      Yes No
  • Social
  • Desktop Display, Mobile Display, Social
  • CPM
  • Web Publisher
  • Headline:
    Voice of, by and about Africa
  • Self / Managed Service:
    Managed Service
  • Industries
    Entertainment, Government & Politics, Health & Beauty, Healthcare, Sports, Travel & Leisure
  • Key Differentiator
    AllAfrica operates one of the Internet's largest public content sites and the most popular online destination for Africa news and information. The prize-winning website, allAfrica.com, serves a worldwide audience of policymakers, leaders of business and industry, international investors, analysts, diplomats, scholars and activists - decision takers of all kinds. AllAfrica logs over three million visits monthly and ten million monthly page views from all over the world. Africa accounts for 40% of a growing user base, along with rising traffic from North America, Europe and Asia. Fastest growth is coming from mobile devices, including visits to our main site and to our handheld-friendly mobile site. New content in English and French is added at the average rate of 2,000 articles per day to a searchable archive that exceeds four million stories and documents. AllAfrica's prominence and reputation have led to its inclusion in the ranks of Google's preferred publisher group and 'authority sites'. Opinion leaders from governments, international institutions and the private sector seek coverage on allAfrica.com and offer statements whenever they have something to communicate about Africa. Klout, the leader in social media influence measurement, rates AllAfrica as the most influential source on Africa -- ahead of all regional and international news organizations and prominent bloggers. In addition to broad public outreach, AllAfrica offers association with a name that has won respect, loyalty and an engaged readership. The website won nomination in two successive years as "Best News Site" (alongside such nominees as the Google and BBC news sites) by the International Academy of Digital Arts and Sciences, whose awards are called "the Oscars of the Internet". Contact our sales team here or by telephone in our Washington, DC office on +1202.546.0777 x109.
  • Owned / Operated Properties
    allafrica.com
Contacts
PERSON
ROLE
CONTACT INFO & EMAIL
ACTIONS
Site Traffic
  • 40732 Global Rank
  • 29947
    United States
  • 2.53M Estimated Visits
Traffic Sources
  • Search
    62.83%
  • Direct
    17.68%
  • Referrals
    12.19%
  • Social
    5.67%
  • Mail
    1.62%
  • Display
    0.01%
Geography Breakdown
  • United States
    15.23%
  • South Africa
    10.48%
  • United Kingdom
    6.13%
  • Democratic Republic of the Congo
    5.72%
  • Nigeria
    5.56%
Powered by Similar web
Network Data
Country Breakdown
  • China
  • Nigeria
  • South Africa
  • United States
  • Kenya
Email / Social Data
  • 218k
    Facebook fans
  • 280k
    Twitter followers
Desktop Display
  • 818k display total monthly uniques
  • 2.72M display total monthly impressions
Mobile Display
  • 818k mobile total monthly uniques
  • 2.09M mobile monthly overall impressions
44%
iOS
56%
Android
Audience Demographics
64% male
36% female
Age
18
10%
18-24
10%
25-34
20%
35-44
30%
45-54
20%
55-64
5%
65+
5%
Income
$0k-$50k
45%
$50k-$100k
25%
$100k-$150k
15%
$150k+
15%
Education
No College
30%
College
45%
Grad School
25%
Reviews
Online Marketing Manager
Jun 17, 2018
San Francisco
Desktop Display, Mobile Video, Connected TV, Best Pricing
Review of Advertising on All Africa, they have a Rate Card Cost and Pricing Models of CPM with ad inventory in countries such as United States, South Africa, United Kingdom, Democratic Republic of the Congo, Nigeria, China, Kenya. Great at targeting and inventory is accessible in programmatic ad exchanges. Will use them again whenever I am looking for a Managed Service and Self-Service solution of Web Publisher.
Online Marketing Manager
Jun 17, 2018
San Francisco
Desktop Display, Mobile Video, Connected TV, Best Pricing
Review of Advertising on All Africa, they have a Rate Card Cost and Pricing Models of CPM with ad inventory in countries such as United States, South Africa, United Kingdom, Democratic Republic of the Congo, Nigeria, China, Kenya. Great at targeting and inventory is accessible in programmatic ad exchanges. Will use them again whenever I am looking for a Managed Service and Self-Service solution of Web Publisher.
Online Marketing Manager
Jun 21, 2018
San Francisco
Desktop Display, Mobile Video, Connected TV, Best Pricing
Review of Advertising on All Africa, they have a Rate Card Cost and Pricing Models of CPM with ad inventory in countries such as United States, South Africa, United Kingdom, Democratic Republic of the Congo, Nigeria, China, Kenya. Great at targeting and inventory is accessible in programmatic ad exchanges. Will use them again whenever I am looking for a Managed Service and Self-Service solution of Web Publisher.
Files
Creatives
Sponsor Wire
Sponsored Content
Leaderboard Bottom (728x90 pixels)
Banner (468x60 pixels)
Rectangle (300x250 pixels)
Leaderboard (728x90 pixels)
All Africa advertising reaches 2.53M visitors across desktop and mobile web, in countries such as United States, South Africa, United Kingdom, Democratic Republic of the Congo, Nigeria, China, Kenya. Pricing models they offer are CPM on channels such as Display, Mobile, Social Advertising on All Africa will allow you to reach consumers in industries or verticals such as Government & Politics, Sports, Travel & Leisure, Healthcare, Health & Beauty, Entertainment.

They are headquartered at 920 M Street SE Washington, DC 20003 United States, and have advertising & marketing contacts listed on Thalamus. According to their Ads.txt, All Africa inventory partners include: google.com, 33across.com, appnexus.com, spotxchange.com, spotx.tv, openx.com, amazon.com, lkqd.com, lkqd.net, adtech.com, aolcloud.net, rubiconproject.com, criteo.com, indexexchange.com, rtk.io, pubmatic.com, contextweb.com, rhythmone.com, districtm.io, freewheel.tv, sekindo.com, advertising.com, inner-active.com, sovrn.com, lijit.com, smartadserver.com, tidaltv.com, fyber.com, tremorhub.com, growfoodsmart.com, stinger.memeglobal.com, x.fidelity-media.com, springserve.com, btrll.com, connatix.com, adform.com, improvedigital.com, smartclip.net, nextmillennium.io, liqwid.com, gumgum.com, teads.tv.