Altrooz is building a next generation mobile Data Management Platform (mDMP) to help marketers connect their mobile content with relevant audiences at meaningful moments.

The Altrooz platform optimizes their content across social media networks including Facebook, Instagram and Twitter, our own proprietary network and mobile advertising exchanges by using our 1st party data to create intelligent custom audiences that better target the "look-a-like" customers our partners want to attract.

  • Company Name:
    Altrooz, Inc.
  • CEO Name:
    Rob Crumpler
  • Headquarters:
    Sausalito, CA
  • Office Locations:
    Sausalito, CA
  • 11-50 employees
Capabilities
  • Desktop Display
    • Brand Integrations
      Yes No
    • Sponsored Posts
      Yes No
    • Native Ads
      Yes No
    • High-Impact (Takeovers, Billboards, Overlays, Sliders, Skins)
      Yes No
    • Rich Media (Expandable & Non-Expandable)
      Yes No
  • Desktop Video
    • In-Banner Video
      Yes No
    • Pre-Roll
      Yes No
    • Mid-Roll
      Yes No
    • Post-Roll
      Yes No
    • Video Companion Ad
      Yes No
    • Outstream Video
      Yes No
    • Custom Video Executions
      Yes No
  • Mobile Display
    Platform Supported:
    • Android
    • iOS
    • Mobile Web
    • Mobile Rich Media (Including Interstitials & Expandables)
      Yes No
    • Tablet Traffic
      Yes No
    • Native & Custom Mobile Executions
      Yes No
    • Requires SDK Integration
      Yes No
  • Mobile Video
    • Pre-Roll
      Yes No
    • Mid-Roll
      Yes No
    • Post-Roll
      Yes No
    • Outstream Video
      Yes No
    • Custom Mobile Video Executions
      Yes No
  • Social
  • Desktop Display, Desktop Video, Mobile Display, Mobile Video, Social
  • CPA, CPC, CPCV, CPE, CPI, CPL, CPM, CPV
  • Ad Network, Ad Technology Provider, Demand Side Platform, Facebook FMP, Instagram Ads Partner, Retargeting, Other
  • Headline:
    WE MAKE MOBILE MARKETING COME TO LIFE
  • Industries
    Automotive, Clothing & Fashion, Consumer Packaged Goods, Dating, eCommerce, Education, Energy and Utilities, Entertainment, Financial Services, Food & Beverage, Gaming, Government & Politics, Health & Beauty, Healthcare, Retail, Sports, Technology, Telecommunications, Travel & Leisure, Mobile App Installs
  • Key Differentiator
    Winning and engaging your customers as they rapidly spend more and more time on mobile devices has created a whole new set of challenges for marketers. Whether you’re looking to make a big splash with your brand story or focus on acquiring and engaging high-value users for your app, we deliver superior data, tools and talent to help you exceed your marketing goals.With over 50 Million app downloads to date, Altrooz can help you win high-value users for your iOS or Android apps all over the world.Our Data Management Platform optimizes your ad buys on our DSP and social marketing platforms by using our 1st Party App Ownership, App Audience and Intender data to create "smarter" custom audiences to better target the "look-a-like" customers on the exchanges, through social media and on our direct traffic. Leverage our 1st Party mobile data to conquest your competitors' customers, or dynamically serve your creative assets to specific audience segments.Engage your audience with native mobile video ad units that include social features. Experience full viewability metrics, audience insights and social features that give your campaigns an organic lift.Our unique algorithms are tuned to identify and report fraudulent activity from publishers and we guarantee non-payment to publishers should any suspicious activity arise.
  • Owned / Operated Properties
    altrooz.com
  • Programmatic Integrations & Publisher / Inventory Partners
    Google, MoPub, Nexage, Rubicon, Facebook Exchange, One by AOL, AppNexus, PubMatic, LiveIntent, Smaato, OpenX, gumgum, SpotXchange, Matomy, Pulsepoint, Adconductor Adtech, Brightroll and others
  • Targeting

    OS (I.e. iOS vs Android), Smartphone vs Tablet, App category (i.e. Travel, entertainment, music, games, etc; Behavioral intender targeting (I.e. 1st party data targeting users who have installed apps within the travel category for example), 1st party Correlated Apps data (detailed in the attachment), Geo targeting by country/DMA, Demographic targeting or demographic skew for more scale

  • Data Partners
    Lotame, Blue Kai, LiveRamp, Pushspring, Exelate, Krux, Sizmek, Datalogix, Dataxpand, RocketFuel, Quantcast, Datonics, AdAdvisor, Proximic, GrapeShot
  • Mobile App Install Tracking Partners
    MobileAppTracking by TUNE, Kochava, Adjust, Appsflyer, Tapstream, Appsperse, Flurry, Apsalar, and many others including our own proprietary solution.
Contacts
PERSON
ROLE
CONTACT INFO & EMAIL
ACTIONS
George Tam
San Francisco Bay Area
Manager, Ad Operations
Mike King
San Francisco Bay Area
Director, Account Management
Rob Crumpler
San Francisco Bay Area
CEO
Site Traffic
  • 120177 Global Rank
  • 23179
    United States
  • 731k Estimated Visits
Traffic Sources
  • Direct
    73.15%
  • Referrals
    22.26%
  • Search
    4.58%
  • Social
    0.01%
  • Mail
    0.00%
  • Display
    0.00%
Geography Breakdown
  • United States
    92.85%
  • Poland
    2.89%
  • Portugal
    1.94%
  • Israel
    1.46%
  • Egypt
    0.85%
Powered by Similar web
Network Data
Country Breakdown
  • United States
  • Argentina
  • Australia
  • Austria
  • Belgium
  • Brazil
  • Canada
  • Colombia
  • China
  • Chile
Mobile Display
  • 600M mobile total monthly uniques
70%
In-App
30%
Mobile Web
45%
iOS
55%
Android
85%
Phone
15%
Tablet
Reviews
0 out of 5 stars
Online Marketing Manager
Jul 12, 2018
San Francisco
Desktop Display, Mobile Video, Connected TV, Best Pricing
Review of Advertising on Altrooz, Inc., they have a Rate Card Cost and Pricing Models of CPA, CPC, CPCV, CPE, CPI, CPL, CPM, CPV with ad inventory in countries such as United States, Poland, Portugal, Israel, Egypt, Argentina, Australia, Austria, Belgium, Brazil, Canada, Colombia, China, Chile, Croatia, Czech Republic, Costa Rica, Denmark, Ecuador, Finland, France, Germany, Hong Kong, India, Indonesia, Iran, Ireland, Italy, Greece, Japan, Morocco, New Zealand, Netherlands, Norway, Pakistan, Puerto Rico, Peru, Romania, Russia, Saudi Arabia, Singapore, South Korea, South Africa, Spain, Sweden, Switzerland, Taiwan, Thailand, Turkey, United Kingdom, Uruguay. Great at targeting and inventory is accessible in programmatic ad exchanges. Will use them again whenever I am looking for a Managed Service and Self-Service solution of Ad Network, Ad Technology Provider, Demand Side Platform, Facebook sPMD, instagram_ads_partner, Retargeting, Other.
Online Marketing Manager
Jul 16, 2018
San Francisco
Desktop Display, Mobile Video, Connected TV, Best Pricing
Review of Advertising on Altrooz, Inc., they have a Rate Card Cost and Pricing Models of CPA, CPC, CPCV, CPE, CPI, CPL, CPM, CPV with ad inventory in countries such as United States, Poland, Portugal, Israel, Egypt, Argentina, Australia, Austria, Belgium, Brazil, Canada, Colombia, China, Chile, Croatia, Czech Republic, Costa Rica, Denmark, Ecuador, Finland, France, Germany, Hong Kong, India, Indonesia, Iran, Ireland, Italy, Greece, Japan, Morocco, New Zealand, Netherlands, Norway, Pakistan, Puerto Rico, Peru, Romania, Russia, Saudi Arabia, Singapore, South Korea, South Africa, Spain, Sweden, Switzerland, Taiwan, Thailand, Turkey, United Kingdom, Uruguay. Great at targeting and inventory is accessible in programmatic ad exchanges. Will use them again whenever I am looking for a Managed Service and Self-Service solution of Ad Network, Ad Technology Provider, Demand Side Platform, Facebook sPMD, instagram_ads_partner, Retargeting, Other.
Online Marketing Manager
Jul 12, 2018
San Francisco
Desktop Display, Mobile Video, Connected TV, Best Pricing
Review of Advertising on Altrooz, Inc., they have a Rate Card Cost and Pricing Models of CPA, CPC, CPCV, CPE, CPI, CPL, CPM, CPV with ad inventory in countries such as United States, Poland, Portugal, Israel, Egypt, Argentina, Australia, Austria, Belgium, Brazil, Canada, Colombia, China, Chile, Croatia, Czech Republic, Costa Rica, Denmark, Ecuador, Finland, France, Germany, Hong Kong, India, Indonesia, Iran, Ireland, Italy, Greece, Japan, Morocco, New Zealand, Netherlands, Norway, Pakistan, Puerto Rico, Peru, Romania, Russia, Saudi Arabia, Singapore, South Korea, South Africa, Spain, Sweden, Switzerland, Taiwan, Thailand, Turkey, United Kingdom, Uruguay. Great at targeting and inventory is accessible in programmatic ad exchanges. Will use them again whenever I am looking for a Managed Service and Self-Service solution of Ad Network, Ad Technology Provider, Demand Side Platform, Facebook sPMD, instagram_ads_partner, Retargeting, Other.
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Creatives
Altrooz, Inc. advertising reaches 731k visitors across desktop and mobile web, in countries such as United States, Poland, Portugal, Israel, Egypt, Argentina, Australia, Austria, Belgium, Brazil, Canada, Colombia, China, Chile, Croatia, Czech Republic, Costa Rica, Denmark, Ecuador, Finland, France, Germany, Hong Kong, India, Indonesia, Iran, Ireland, Italy, Greece, Japan, Morocco, New Zealand, Netherlands, Norway, Pakistan, Puerto Rico, Peru, Romania, Russia, Saudi Arabia, Singapore, South Korea, South Africa, Spain, Sweden, Switzerland, Taiwan, Thailand, Turkey, United Kingdom, Uruguay. Pricing models they offer are CPA, CPC, CPCV, CPE, CPI, CPL, CPM, CPV on channels such as Display, Video, Mobile, MobileVideo, Social Advertising on Altrooz, Inc. will allow you to reach consumers in industries or verticals such as Financial Services, Government & Politics, Sports, Telecommunications, Dating, Travel & Leisure, Consumer Packaged Goods, Technology, Mobile App Installs, Clothing & Fashion, Automotive, Education, Retail, eCommerce, Entertainment, Health & Beauty, Food & Beverage, Gaming, Energy and Utilities, Healthcare; you can target them with parameters such as: OS (I.e. iOS vs Android), Smartphone vs Tablet, App category (i.e. Travel, entertainment, music, games, etc; Behavioral intender targeting (I.e. 1st party data targeting users who have installed apps within the travel category for example), 1st party Correlated Apps data (detailed in the attachment), Geo targeting by country/DMA, Demographic targeting or demographic skew for more scale.

They are headquartered at Sausalito, CA, and have 10 advertising & marketing contacts listed on Thalamus.