AnandTech-Advertising-Reviews-Pricing

There's a spectrum of coverage when it comes to any product or technology. Go too far to one side and you end up with superficial content that's hardly better than a press release. End up too far on the opposite side however and you end up with an article that either takes too long to produce or isn't accessible to the majority of readers. Our goal is to end up somewhere in between, erring on the side of being extremely thorough wherever possible. Our reviews incorporate a mixture of objective and subjective based analysis, the balance varying where appropriate. We are not a site that exclusively relies on data based comparisons but also deliver honest user experience evaluations as well. Some reviews lend themselves to data driven analysis more than others (e.g. CPU review vs. smartphone review), but we always attempt to provide both in our coverage. We fundamentally believe that you need both to accurately portray any product. Numbers are great for comparative analysis, but without context they can be meaningless. Similarly, personal opinions are great to help explain what owning a product may be like, but without data to back up some claims the review lacks authority (e.g. average vs. good battery life begs to be quantified).

Capabilities
  • Desktop Display
    • Brand Integrations
      Yes No
    • Sponsored Posts
      Yes No
    • Native Ads
      Yes No
    • High-Impact (Takeovers, Billboards, Overlays, Sliders, Skins)
      Yes No
    • Rich Media (Expandable & Non-Expandable)
      Yes No
  • Social
  • Desktop Display, Social
  • CPM
  • Web Publisher
  • Headline:
    Hardware News and Tech Reviews Since 1997
  • Self / Managed Service:
    Managed Service
  • Industries
    Technology
  • Key Differentiator
    A Message from Anand I started AnandTech as a hobby on April 26, 1997. Back then it was called Anand's Hardware Tech Page, and it was hosted on a now-defunct free hosting service called Geocities. I was 14 at the time and simply wanted to share what I knew, which admittedly wasn't much, with others on the web. In those days PCs were very expensive and you could often save a good amount of money buying components and building your own. We have our roots in reviewing PC components and technologies. Today the definition of what constitutes a PC is much broader than it has ever been. I look at smartphones, tablets, set-top boxes, Macs, notebooks and of course desktops as PCs or more generally - computers. They all have a CPU, GPU, memory and some form of storage. These devices mostly vary in terms of how powerful they are and how you interact with them, but the components are all the same. The one thing we've done consistently since 1997 is evaluate all of these components and the devices that implement them. In the beginning you could classify AnandTech as a motherboard review site. I reviewed over 200 motherboards on my own before we got our first motherboard editor. From motherboards we moved to CPUs then video cards (later: GPUs). We added storage, memory, cases and display reviews. Full systems came next: notebooks and desktops became part of our review repertoire. As Apple began using more of the same components we were already reviewing in its machines, we began reviewing Macs as well. As smartphones and tablets did the same, we added them to the list. We can't (and won't) review everything, but we will review those products and technologies that we can lend our methodologies and expertise to. Today AnandTech serves the needs of readers looking for reviews on PC components, smartphones, tablets, pre-built desktops, notebooks, Macs and enterprise/cloud computing technologies. We are the largest independent technology website doing all of this with over 12 million unique readers per month. We are a small business with big traffic and ambitions. We have accepted no external investments and thankfully answer to no one but our readers. We are motivated by one thing and one thing only: doing right by you.
  • Owned / Operated Properties
    anandtech.com
Contacts
PERSON
ROLE
CONTACT INFO & EMAIL
ACTIONS
Site Traffic
  • 7150 Global Rank
  • 2782
    United States
  • 15.2M Estimated Visits
Traffic Sources
  • Search
    61.78%
  • Direct
    31.05%
  • Referrals
    3.80%
  • Social
    2.95%
  • Mail
    0.37%
  • Display
    0.04%
Geography Breakdown
  • United States
    38.75%
  • United Kingdom
    6.34%
  • Canada
    5.51%
  • Germany
    2.66%
  • Australia
    2.54%
Powered by Similar web
Network Data
Country Breakdown
  • United States
Email / Social Data
  • 50k
    Facebook fans
  • 45.5k
    Twitter followers
Desktop Display
  • 12M display total monthly uniques
Reviews
Online Marketing Manager
Jun 10, 2018
San Francisco
Desktop Display, Mobile Video, Connected TV, Best Pricing
Review of Advertising on AnandTech, they have a Rate Card Cost and Pricing Models of CPM with ad inventory in countries such as United States, United Kingdom, Canada, Germany. Great at targeting and inventory is accessible in programmatic ad exchanges. Will use them again whenever I am looking for a Managed Service and Self-Service solution of Web Publisher.
Online Marketing Manager
Jun 17, 2018
San Francisco
Desktop Display, Mobile Video, Connected TV, Best Pricing
Review of Advertising on AnandTech, they have a Rate Card Cost and Pricing Models of CPM with ad inventory in countries such as United States, United Kingdom, Canada, Germany. Great at targeting and inventory is accessible in programmatic ad exchanges. Will use them again whenever I am looking for a Managed Service and Self-Service solution of Web Publisher.
Online Marketing Manager
Jun 13, 2018
San Francisco
Desktop Display, Mobile Video, Connected TV, Best Pricing
Review of Advertising on AnandTech, they have a Rate Card Cost and Pricing Models of CPM with ad inventory in countries such as United States, United Kingdom, Canada, Germany. Great at targeting and inventory is accessible in programmatic ad exchanges. Will use them again whenever I am looking for a Managed Service and Self-Service solution of Web Publisher.
Files
Creatives
AnandTech advertising reaches 15.2M visitors across desktop and mobile web, in countries such as United States, United Kingdom, Canada, Germany. Pricing models they offer are CPM on channels such as Display, Social Advertising on AnandTech will allow you to reach consumers in industries or verticals such as Technology.

They are headquartered at United States, and have 1 advertising & marketing contacts listed on Thalamus. According to their Ads.txt, AnandTech inventory partners include: lkqd.net, lkqd.com, appnexus.com, fyber.com, improvedigital.com, advertising.com, exponential.com, tribalfusion.com, adyoulike.com, amazon-adsystem.com, adtech.com, aolcloud.net, beachfront.com, purch.com, emxdgt.com, brightcom.com, synacor.com, 33across.com, freewheel.tv, c1exchange.com, carambo.la, indexexchange.com, conversantmedia.com, districtm.io, facebook.com, google.com, openx.com, pubmatic.com, rubiconproject.com, sonobi.com, sovrn.com, adform.com, sharethrough.com, gumgum.com, inner-active.com, servebom.com, tappx.com, natiiveads.com, nativeads.com, powerlinks.com, contextweb.com, quantum-advertising.com, revcontent.com, tremorhub.com, spotxchange.com, spotx.tv, connatix.com, sekindo.com, smartadserver.com, somoaudience.com, mobileadtrading.com, lijit.com, taboola.com, triplelift.com, teads.tv, aralego.com, undertone.com, atemda.com, yldbt.com, yieldmo.com.