BabyCenter-Solutions-Advertising-Reviews-Pricing

BabyCenter® is the voice of the 21st Century Mom® and modern motherhood. It's the #1 pregnancy and parenting destination worldwide, reaching 15 million moms monthly in the U.S. and 35 million moms monthly worldwide with 14 locally owned sites in 11 different languages. In the United States, 7 in 10 babies born last year were BabyCenter babies. BabyCenter is the world’s partner in parenting, providing moms everywhere with trusted advice from hundreds of experts around the globe, friendship with other moms like them, and support that's remarkably right at every stage of their child’s development. BabyCenter also works with some of the world’s most prominent brands and institutions to bring them life-stage marketing solutions and a direct line to highly engaged moms. BabyCenter is a member of the Johnson & Johnson family of companies.

  • Company Name:
    BabyCenter Solutions
  • Headquarters:
    163 Freelon Street San Francisco, California 94107 United States of America
  • Office Locations:
    San Francisco, California
  • 51-200 employees
Capabilities
  • Desktop Display
    • Brand Integrations
      Yes No
    • Sponsored Posts
      Yes No
    • Native Ads
      Yes No
    • High-Impact (Takeovers, Billboards, Overlays, Sliders, Skins)
      Yes No
    • Rich Media (Expandable & Non-Expandable)
      Yes No
  • Desktop Video
    • In-Banner Video
      Yes No
    • Pre-Roll
      Yes No
    • Mid-Roll
      Yes No
    • Post-Roll
      Yes No
    • Video Companion Ad
      Yes No
    • Outstream Video
      Yes No
    • Custom Video Executions
      Yes No
  • Mobile Display
    Platform Supported:
    • Android
    • iOS
    • Mobile Web
    • Mobile Rich Media (Including Interstitials & Expandables)
      Yes No
    • Tablet Traffic
      Yes No
    • Native & Custom Mobile Executions
      Yes No
    • Requires SDK Integration
      Yes No
  • Social
  • Email
  • Desktop Display, Desktop Video, Mobile Display, Social, Email
  • CPM
  • Mobile App Publisher, Web Publisher
  • Headline:
    Publisher: Moms
  • Self / Managed Service:
    Managed Service
  • Industries
    Clothing & Fashion, Consumer Packaged Goods, Food & Beverage, Gaming, Health & Beauty, Healthcare, Non-Profit, Retail, Sports, Travel & Leisure
  • Key Differentiator
    Today’s parents are more diverse, digitally native, and bombarded with choices than any previous generation. We understand what real parents want. We’re there for them when they need us: online, on the go, up all night. And we offer real opportunities for brands to connect with them – authentically. That’s why BabyCenter is the #1 global pregnancy and parenting digital destination, reaching over 45MM visitors each month in practically every media market around the world.
  • Owned / Operated Properties
    Babycenter.com, babycenter.com.au, baby.co.uk
  • Targeting

    Life Stage

  • Approved 3rd Party Ad Serving / Rich Media Vendors
    Sizmek - http://www.sizmek.com
Contacts
PERSON
ROLE
CONTACT INFO & EMAIL
ACTIONS
Diane Edwards
Greater New York City Area
Regional Sales Director - domestic and Canada
Bob Hagerman
Global Sales Development at BabyCenter
Keri Shields
Director; Sales Planning at BabyCenter
Site Traffic
  • 813 Global Rank
  • 589
    United States
  • 96.4M Estimated Visits
Traffic Sources
  • Search
    83.43%
  • Direct
    8.82%
  • Mail
    5.31%
  • Social
    1.22%
  • Referrals
    1.19%
  • Display
    0.02%
Geography Breakdown
  • United States
    38.38%
  • Brazil
    14.92%
  • United Kingdom
    3.98%
  • Mexico
    3.63%
  • Canada
    3.38%
Powered by Similar web
Network Data
Country Breakdown
  • Australia
  • India
  • Canada
  • United States
  • United Kingdom
Email / Social Data
  • 1.85M
    Facebook fans
  • 393k
    Twitter followers
  • 91.5k
    Instagram followers
  • 91.4k
    Pinterest followers
Desktop Display
  • 8.6M display total monthly uniques
  • 52.8M display total monthly impressions
Mobile Display
  • 28.6M mobile total monthly uniques
  • 279M mobile monthly overall impressions
54%
iOS
46%
Android
91%
Phone
9%
Tablet
Audience Demographics
9% male
91% female
Age
18
10%
18-24
20%
25-34
40%
35-44
20%
45-54
5%
55-64
5%
Income
$0k-$50k
55%
$50k-$100k
30%
$100k-$150k
10%
$150k+
5%
Education
No College
40%
College
45%
Grad School
15%
Reviews
Online Marketing Manager
Jul 14, 2018
San Francisco
Desktop Display, Mobile Video, Connected TV, Best Pricing
Review of Advertising on BabyCenter Solutions, they have a Rate Card Cost and Pricing Models of CPM with ad inventory in countries such as United States, United Kingdom, Mexico, Canada, Australia, India. Great at targeting and inventory is accessible in programmatic ad exchanges. Will use them again whenever I am looking for a Managed Service and Self-Service solution of Mobile App Publisher, Web Publisher.
Online Marketing Manager
Jul 20, 2018
San Francisco
Desktop Display, Mobile Video, Connected TV, Best Pricing
Review of Advertising on BabyCenter Solutions, they have a Rate Card Cost and Pricing Models of CPM with ad inventory in countries such as United States, United Kingdom, Mexico, Canada, Australia, India. Great at targeting and inventory is accessible in programmatic ad exchanges. Will use them again whenever I am looking for a Managed Service and Self-Service solution of Mobile App Publisher, Web Publisher.
Online Marketing Manager
Jul 23, 2018
San Francisco
Desktop Display, Mobile Video, Connected TV, Best Pricing
Review of Advertising on BabyCenter Solutions, they have a Rate Card Cost and Pricing Models of CPM with ad inventory in countries such as United States, United Kingdom, Mexico, Canada, Australia, India. Great at targeting and inventory is accessible in programmatic ad exchanges. Will use them again whenever I am looking for a Managed Service and Self-Service solution of Mobile App Publisher, Web Publisher.
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Creatives
BabyCenter Solutions advertising reaches 96.4M visitors across desktop and mobile web, in countries such as United States, United Kingdom, Mexico, Canada, Australia, India. Pricing models they offer are CPM on channels such as Display, Video, Mobile, Social, Email Advertising on BabyCenter Solutions will allow you to reach consumers in industries or verticals such as Sports, Health & Beauty, Travel & Leisure, Consumer Packaged Goods, Retail, Gaming, Food & Beverage, Non-Profit, Healthcare, Clothing & Fashion; you can target them with parameters such as: Life Stage.

They are headquartered at 163 Freelon Street San Francisco, California 94107 United States of America, and have 86 advertising & marketing contacts listed on Thalamus. According to their Ads.txt, BabyCenter Solutions inventory partners include: aps.amazon.com, google.com, sovrn.com, lijit.com, appnexus.com, smaato.com, criteo.com, indexexchange.com, teads.tv, districtm.io, yieldmo.com, openx.com, yieldlab.net, tremorhub.com, outbrain.com, advertising.com, spotxchange.com, freewheel.tv, liveintent.com.