For more than 40 years, B.A.S.S. has served as the authority on bass fishing. The organization advances the sport through advocacy, outreach and an expansive tournament structure while connecting directly with the passionate community of bass anglers through its Bassmaster media vehicles.

The Bassmaster brand and its multimedia platforms are guided by a mission to serve all fishing fans. Through its industry-leading publications — Bassmaster Magazine and B.A.S.S. Times — comprehensive website Bassmaster.com and ESPN2 and Outdoor Channel television programming, Bassmaster provides rich, leading-edge content true to the lifestyle.

The Bassmaster Tournament Trail includes the Bassmaster Elite Series, Bass Pro Shops Bassmaster Open Series, Carhartt Bassmaster College Series, B.A.S.S. Nation events and the ultimate celebration of competitive fishing, the Bassmaster Classic.

B.A.S.S. offers an array of services to its more than 500,000 members and remains focused on issues related to conservation and water access. The organization is headquartered in Birmingham, Ala.

Capabilities
  • Desktop Display
    • Brand Integrations
      Yes No
    • Sponsored Posts
      Yes No
    • Native Ads
      Yes No
    • High-Impact (Takeovers, Billboards, Overlays, Sliders, Skins)
      Yes No
    • Rich Media (Expandable & Non-Expandable)
      Yes No
  • Mobile Display
    • Mobile Rich Media (Including Interstitials & Expandables)
      Yes No
    • Tablet Traffic
      Yes No
    • Native & Custom Mobile Executions
      Yes No
    • Requires SDK Integration
      Yes No
  • Social
  • Desktop Video
    • In-Banner Video
      Yes No
    • Pre-Roll
      Yes No
    • Mid-Roll
      Yes No
    • Post-Roll
      Yes No
    • Video Companion Ad
      Yes No
    • Outstream Video
      Yes No
    • Custom Video Executions
      Yes No
  • Desktop Display, Mobile Display, Social, Desktop Video
  • CPM
  • Web Publisher
  • Headline:
    Publisher
  • Self / Managed Service:
    Managed Service
  • Industries
    Entertainment, Sports
  • Key Differentiator
    While B.A.S.S. is a tournament and membership organization, it has evolved into a powerful multimedia brand. B.A.S.S. publishes the number one "how-to" publication on bass fishing — Bassmaster Magazine. B.A.S.S. also publishes B.A.S.S. Times. Bassmaster.com is the most visited site on the web for fishing content. The site provides up-to-the-minute tips, how-to and gear features, along with sporting news and content including Bassmaster Elite Series tournament coverage. With a devotion to new technologies, Bassmaster.com offers live on-the-water tournament action in addition to journalistic staples such as photo galleries, analysis and insight. Check out our videos below — The "Classic Sizzle Reel" video highlights the Bassmaster Classic experience and "Your Guy is Our Guy" has key information about the B.A.S.S. demographic. Download the 2014 B.A.S.S. Media Kit for more information on B.A.S.S. media opportunities.
  • Owned / Operated Properties
    bassmaster.com
Site Traffic
  • 70661 Global Rank
  • 13677
    United States
  • 1.17M Estimated Visits
Traffic Sources
  • Direct
    54.14%
  • Search
    27.06%
  • Referrals
    9.98%
  • Social
    5.57%
  • Mail
    2.82%
  • Display
    0.44%
Geography Breakdown
  • United States
    91.70%
  • Japan
    2.94%
  • Canada
    1.50%
  • South Africa
    0.65%
  • Mexico
    0.36%
Powered by Similar web
Network Data
Country Breakdown
  • Australia
  • Canada
  • China
  • Japan
  • United States
Email / Social Data
  • 668k
    Facebook fans
  • 151k
    Twitter followers
  • 209k
    Instagram followers
Desktop Display
  • 240k display total monthly uniques
  • 3.98M display total monthly impressions
Mobile Display
  • 357k mobile total monthly uniques
  • 3.68M mobile monthly overall impressions
64%
iOS
36%
Android
Audience Demographics
89% male
11% female
Age
18
15%
18-24
10%
25-34
15%
35-44
20%
45-54
20%
55-64
15%
65+
5%
Income
$0k-$50k
40%
$50k-$100k
35%
$100k-$150k
15%
$150k+
10%
Education
No College
40%
College
50%
Grad School
10%
Reviews
Online Marketing Manager
Jun 14, 2018
San Francisco
Desktop Display, Mobile Video, Connected TV, Best Pricing
Review of Advertising on Bassmaster, they have a Rate Card Cost and Pricing Models of CPM with ad inventory in countries such as United States, Japan, Canada, South Africa, Mexico, Australia, China. Great at targeting and inventory is accessible in programmatic ad exchanges. Will use them again whenever I am looking for a Managed Service and Self-Service solution of Web Publisher.
Online Marketing Manager
Jun 22, 2018
San Francisco
Desktop Display, Mobile Video, Connected TV, Best Pricing
Review of Advertising on Bassmaster, they have a Rate Card Cost and Pricing Models of CPM with ad inventory in countries such as United States, Japan, Canada, South Africa, Mexico, Australia, China. Great at targeting and inventory is accessible in programmatic ad exchanges. Will use them again whenever I am looking for a Managed Service and Self-Service solution of Web Publisher.
Online Marketing Manager
Jun 15, 2018
San Francisco
Desktop Display, Mobile Video, Connected TV, Best Pricing
Review of Advertising on Bassmaster, they have a Rate Card Cost and Pricing Models of CPM with ad inventory in countries such as United States, Japan, Canada, South Africa, Mexico, Australia, China. Great at targeting and inventory is accessible in programmatic ad exchanges. Will use them again whenever I am looking for a Managed Service and Self-Service solution of Web Publisher.
Creatives
Advertising & Sponsorships
Join B.A.S.S.
Bassmaster advertising reaches 1.17M visitors across desktop and mobile web, in countries such as United States, Japan, Canada, South Africa, Mexico, Australia, China. Pricing models they offer are CPM on channels such as Display, Mobile, Social, Video Advertising on Bassmaster will allow you to reach consumers in industries or verticals such as Sports, Entertainment.

They have 8 advertising & marketing contacts listed on Thalamus.