Berkeleyside, Berkeley’s online news site, is produced by three veteran journalists - Lance Knobel, Tracey Taylor and Frances Dinkelspiel - along with a team of community contributors. Founded in 2009, Berkeleyside blends investigative reporting with community news and features to report on the people, issues, events, food and environment of an extraordinary East Bay city. Our strength is our community and the engaged - and always fascinating - citizens of Berkeley. Get in touch at tips@berkeleyside.com and follow us on Facebook and on Twitter at @berkeleyside

  • Company Name:
    Berkeleyside
  • Headquarters:
    2081 Center Street Berkeley, CA 94704 United States of America
  • Office Locations:
    Berkeley CA and surrounding communities
  • 2-10 employees
Capabilities
  • Desktop Display
    • Brand Integrations
      Yes No
    • Sponsored Posts
      Yes No
    • Native Ads
      Yes No
    • High-Impact (Takeovers, Billboards, Overlays, Sliders, Skins)
      Yes No
    • Rich Media (Expandable & Non-Expandable)
      Yes No
  • Mobile Display
    • Mobile Rich Media (Including Interstitials & Expandables)
      Yes No
    • Tablet Traffic
      Yes No
    • Native & Custom Mobile Executions
      Yes No
    • Requires SDK Integration
      Yes No
  • Social
  • Desktop Display, Mobile Display, Social
  • CPM, Flat Rate
  • Web Publisher
  • Headline:
    Publisher: Berkeley, CA's independent news site
  • Self / Managed Service:
    Managed Service
  • Industries
    Education, Entertainment, Food & Beverage, Government & Politics, Retail
  • Key Differentiator
    Berkeleyside is the winner of the Society of Professional Journalists’ Northern California Excellence in Journalism Award 2013 for Community Journalism Berkeleyside is Berkeley, California’s independently owned local news site. We report on the extraordinary diversity of people, issues, events, food and environment in our city on the Bay. Launched in 2009, Berkeleyside was founded by three veteran journalists — Lance Knobel, Tracey Taylor and Frances Dinkelspiel — and is produced along with senior reporter Emilie Raguso, and a team of community contributors. Wendy Cohen is our advertising director and Siciliana Trevino is our Advertising Executive. (See below for full bios.) Our strength is our community and the engaged — and always fascinating — citizens of Berkeley. Berkeleyside has an average of 140,000 unique visitors, and 500,000 pageviews, a month.
  • Owned / Operated Properties
    berkeleyside.com
Contacts
PERSON
ROLE
CONTACT INFO & EMAIL
ACTIONS
Wendy Cohen
Advertising Director
Lance Knobel
Founder, Berkeleyside.com
Frances Dinkelspiel
San Francisco Bay Area
Co-founder and reporter at Berkeleyside.com
Site Traffic
  • 166211 Global Rank
  • 35657
    United States
  • 481k Estimated Visits
Traffic Sources
  • Direct
    47.13%
  • Search
    32.36%
  • Social
    16.66%
  • Referrals
    1.95%
  • Mail
    1.85%
  • Display
    0.06%
Geography Breakdown
  • United States
    90.86%
  • Canada
    1.15%
  • United Kingdom
    1.08%
  • Germany
    0.77%
  • Japan
    0.59%
Powered by Similar web
Network Data
Country Breakdown
  • Australia
  • Canada
  • Germany
  • United States
  • United Kingdom
Email / Social Data
  • 11.8k
    Facebook fans
  • 26.9k
    Twitter followers
Desktop Display
  • 105k display total monthly uniques
  • 417k display total monthly impressions
Mobile Display
  • 97.8k mobile total monthly uniques
  • 247k mobile monthly overall impressions
74%
iOS
26%
Android
71%
Phone
29%
Tablet
Audience Demographics
51% male
49% female
Age
18
10%
18-24
10%
25-34
20%
35-44
20%
45-54
20%
55-64
15%
65+
5%
Income
$0k-$50k
40%
$50k-$100k
25%
$100k-$150k
15%
$150k+
20%
Education
No College
15%
College
50%
Grad School
35%
Reviews
Online Marketing Manager
Jun 17, 2018
San Francisco
Desktop Display, Mobile Video, Connected TV, Best Pricing
Review of Advertising on Berkeleyside, they have a Rate Card Cost and Pricing Models of CPM, flat_rate with ad inventory in countries such as United States, Canada, United Kingdom, Germany, Japan, Australia. Great at targeting and inventory is accessible in programmatic ad exchanges. Will use them again whenever I am looking for a Managed Service and Self-Service solution of Web Publisher.
Online Marketing Manager
Jun 21, 2018
San Francisco
Desktop Display, Mobile Video, Connected TV, Best Pricing
Review of Advertising on Berkeleyside, they have a Rate Card Cost and Pricing Models of CPM, flat_rate with ad inventory in countries such as United States, Canada, United Kingdom, Germany, Japan, Australia. Great at targeting and inventory is accessible in programmatic ad exchanges. Will use them again whenever I am looking for a Managed Service and Self-Service solution of Web Publisher.
Online Marketing Manager
Jun 17, 2018
San Francisco
Desktop Display, Mobile Video, Connected TV, Best Pricing
Review of Advertising on Berkeleyside, they have a Rate Card Cost and Pricing Models of CPM, flat_rate with ad inventory in countries such as United States, Canada, United Kingdom, Germany, Japan, Australia. Great at targeting and inventory is accessible in programmatic ad exchanges. Will use them again whenever I am looking for a Managed Service and Self-Service solution of Web Publisher.
Files
Creatives
Berkeleyside advertising reaches 481k visitors across desktop and mobile web, in countries such as United States, Canada, United Kingdom, Germany, Japan, Australia. Pricing models they offer are CPM, flat_rate on channels such as Display, Mobile, Social Advertising on Berkeleyside will allow you to reach consumers in industries or verticals such as Government & Politics, Food & Beverage, Entertainment, Retail, Education.

They are headquartered at 2081 Center Street Berkeley, CA 94704 United States of America, and have 4 advertising & marketing contacts listed on Thalamus.