Bradenton-Herald-Advertising-Reviews-Pricing

The daily newspaper & local news source 24-7 on Bradenton.com
The hometown newspaper of Manatee County since 1922. The Bradenton Herald has mirrored its community's growth -- from the tiny agricultural-and-fishing town of Bradenton to today's bustling, high-growth metropolitan area and sought-after tourist destination -- without losing its small-town charm.

The Bradenton Herald competes with three other daily newspapers by offering the best local report available, from breaking news to education coverage and neighborly good news. The Herald has two daily zoned editions: the Lakewood Ranch Herald and the Bradenton Herald.

Mission Statement
We will be the region's leading media company, providing the best source of local news and information -- in print, online, electronically and mobile.

Market
Bradenton is the largest city and county seat of Manatee County, on the south side of Tampa Bay on Florida's West Coast. The Herald has prospered in Manatee County, which more than 300,000 people now call home and is among the fastest-growing areas in the United States. The Bradenton Herald has expanded its involvement in community activities to sponsor more than 300 events a year.

Location
Located on Florida's Southwest Coast, just south of Tampa Bay, Florida's Gulf Islands of Anna Maria and Longboat Key and the Greater Bradenton Area are bordered by the Gulf of Mexico and are easily accessible by automobile as well as two major international airports. As one of Florida's beautiful Suncoast communities, Manatee County offers a high quality of life for retirees and families. Bradenton has year-round sunshine, a warm tropical climate and water temperatures averaging in the 80s.

Circulation Area
Home delivery covers all of Manatee County, a portion of Hillsborough County and northern Sarasota County. The area is bordered by the Gulf of Mexico on the west and the Manatee/Hardee county line I-75 on the east.

  • Company Name:
    Bradenton Herald
  • Parent Company Name:
    The McClatchy Company
  • Headquarters:
    1111 Third Avenue West Bradenton, Florida 34205 United States
  • Office Locations:
    Florida
  • 51-200 employees
Capabilities
  • Desktop Display
    • Brand Integrations
      Yes No
    • Sponsored Posts
      Yes No
    • Native Ads
      Yes No
    • High-Impact (Takeovers, Billboards, Overlays, Sliders, Skins)
      Yes No
    • Rich Media (Expandable & Non-Expandable)
      Yes No
  • Mobile Display
    Platform Supported:
    • N/A
    • Mobile Rich Media (Including Interstitials & Expandables)
      Yes No
    • Tablet Traffic
      Yes No
    • Native & Custom Mobile Executions
      Yes No
    • Requires SDK Integration
      Yes No
    Ad Features / Call-To-Actions
    N/A
  • Social
  • Desktop Video
    • In-Banner Video
      Yes No
    • Pre-Roll
      Yes No
    • Mid-Roll
      Yes No
    • Post-Roll
      Yes No
    • Video Companion Ad
      Yes No
    • Outstream Video
      Yes No
    • Custom Video Executions
      Yes No
  • Desktop Display, Mobile Display, Social, Desktop Video
  • CPM
  • Web Publisher
  • Headline:
    Breaking News, Sports, Weather & More
  • Self / Managed Service:
    Managed Service
  • Industries
    Education, Financial Services, Retail, Sports
  • Key Differentiator
    4.3MM monthly PV, 752k monthly UV.
  • Owned / Operated Properties
    Bradenton.com, lwrherald.com
  • Targeting

    Behavioral

  • Approved 3rd Party Ad Serving / Rich Media Vendors
    Sizmek - http://www.sizmek.com
  • Mobile App Install Tracking Partners
    N/A
Contacts
PERSON
ROLE
CONTACT INFO & EMAIL
ACTIONS
Adam H Kaplan
Audience Development Sales & Marketing Manager at BradentonHerald
Site Traffic
  • 144849 Global Rank
  • 29912
    United States
  • 641k Estimated Visits
Traffic Sources
  • Search
    38.44%
  • Direct
    35.99%
  • Social
    18.55%
  • Referrals
    6.39%
  • Mail
    0.61%
  • Display
    0.01%
Geography Breakdown
  • United States
    90.54%
  • Canada
    1.08%
  • United Kingdom
    1.01%
  • Australia
    0.71%
  • Brazil
    0.66%
Powered by Similar web
Network Data
Country Breakdown
  • United States
  • Canada
  • Germany
  • Russia
  • United Kingdom
Email / Social Data
  • 57.1k
    Facebook fans
  • 28.1k
    Twitter followers
  • 1k
    Instagram followers
Desktop Display
  • 386k display total monthly uniques
  • 1.06M display total monthly impressions
Mobile Display
  • 321k mobile total monthly uniques
  • 1.26M mobile monthly overall impressions
49%
iOS
51%
Android
71%
Phone
29%
Tablet
Audience Demographics
46% male
54% female
Age
18
15%
18-24
10%
25-34
15%
35-44
20%
45-54
20%
55-64
10%
65+
10%
Income
$0k-$50k
50%
$50k-$100k
30%
$100k-$150k
10%
$150k+
10%
Education
No College
45%
College
40%
Grad School
15%
Reviews
Online Marketing Manager
Jun 16, 2018
San Francisco
Desktop Display, Mobile Video, Connected TV, Best Pricing
Review of Advertising on Bradenton Herald, they have a Rate Card Cost and Pricing Models of CPM with ad inventory in countries such as United States, Canada, United Kingdom, Germany, Russia. Great at targeting and inventory is accessible in programmatic ad exchanges. Will use them again whenever I am looking for a Managed Service and Self-Service solution of Web Publisher.
Online Marketing Manager
Jun 20, 2018
San Francisco
Desktop Display, Mobile Video, Connected TV, Best Pricing
Review of Advertising on Bradenton Herald, they have a Rate Card Cost and Pricing Models of CPM with ad inventory in countries such as United States, Canada, United Kingdom, Germany, Russia. Great at targeting and inventory is accessible in programmatic ad exchanges. Will use them again whenever I am looking for a Managed Service and Self-Service solution of Web Publisher.
Online Marketing Manager
Jun 20, 2018
San Francisco
Desktop Display, Mobile Video, Connected TV, Best Pricing
Review of Advertising on Bradenton Herald, they have a Rate Card Cost and Pricing Models of CPM with ad inventory in countries such as United States, Canada, United Kingdom, Germany, Russia. Great at targeting and inventory is accessible in programmatic ad exchanges. Will use them again whenever I am looking for a Managed Service and Self-Service solution of Web Publisher.
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Creatives
Bradenton Herald advertising reaches 641k visitors across desktop and mobile web, in countries such as United States, Canada, United Kingdom, Germany, Russia. Pricing models they offer are CPM on channels such as Display, Mobile, Social, Video Advertising on Bradenton Herald will allow you to reach consumers in industries or verticals such as Sports, Financial Services, Education, Retail; you can target them with parameters such as: Behavioral.

They are headquartered at 1111 Third Avenue West Bradenton, Florida 34205 United States, and have 1 advertising & marketing contacts listed on Thalamus. According to their Ads.txt, Bradenton Herald inventory partners include: indexexchange.com, openx.com, connatix.com, tremorhub.com, advertising.com, spotxchange.com, spotx.tv, teads.tv, conversantmedia.com, rubiconproject.com, google.com, districtm.io, appnexus.com, sovrn.com, lijit.com, pubmatic.com, contextweb.com, coxmt.com, subdomain=games.miamiherald.com, subdomain=games.charlotteobserver.com, subdomain=games.newsobserver.com, subdomain=games.kansas.com, subdomain=games.star-telegram.com, subdomain=games.thestate.com, subdomain=games.myrtlebeachonline.com, subdomain=games.idahostatesman.com, subdomain=games.thenewstribune.com, subdomain=games.centredaily.com, subdomain=games.bellinghamherald.com, subdomain=games.fresnobee.com, subdomain=games.kentucky.com, subdomain=games.islandpacket.com, subdomain=games.modbee.com, subdomain=games.macon.com, subdomain=games.bnd.com, subdomain=games.theolympian.com, subdomain=games.mercedsunstar.com, subdomain=games.sunherald.com, subdomain=games.tri-cityherald.com, subdomain=games.sanluisobispo.com, subdomain=games.bradenton.com, subdomain=games.heraldonline.com, subdomain=games.ledger-enquirer.com, subdomain=games.sacbee.com, subdomain=games.kansascity.com, subdomain=games.heraldsun.com, exponential.com, aps.amazon.com, adtech.com, t.brand-server.com, smaato.com, undertone.com, supply.colossusssp.com, rtk.io, nativo.com.