BrightRoll is Yahoo’s unified brand for programmatic advertising technology. BrightRoll offers a suite of buy- and sell-side tools, including a multi-channel DSP and Exchange, which helps advertisers, publishers, and partners connect with consumers across ad formats and devices.

  • Company Name:
  • Parent Company Name:
  • Headquarters:
    343 Sansome Street Suite 600 San Francisco, CA 94104 United States of America
  • Office Locations:
    San Francisco, Toronto, London, Boston, Chicago, Detroit, Beverly Hills, New York, and Palo Alto.
  • 201-500 employees
  • Desktop Video
    • In-Banner Video
      Yes No
    • Pre-Roll
      Yes No
    • Mid-Roll
      Yes No
    • Post-Roll
      Yes No
    • Video Companion Ad
      Yes No
    • Outstream Video
      Yes No
    • Custom Video Executions
      Yes No
  • Mobile Display
    Platform Supported:
    • Android
    • iOS
    • Mobile Web
    • Mobile Rich Media (Including Interstitials & Expandables)
      Yes No
    • Tablet Traffic
      Yes No
    • Native & Custom Mobile Executions
      Yes No
    • Requires SDK Integration
      Yes No
  • Mobile Video
    • Pre-Roll
      Yes No
    • Mid-Roll
      Yes No
    • Post-Roll
      Yes No
    • Outstream Video
      Yes No
    • Custom Mobile Video Executions
      Yes No
  • Social
  • Connected TV
  • Industries
    Automotive, Clothing & Fashion, Energy and Utilities, Food & Beverage, Gaming, Health & Beauty
  • Key Differentiator
    Grow your business with the BrightRoll Exchange, one of the industry’s largest marketplaces connecting publishers and advertisers to video, display, and native digital advertising. Premium, highly viewable supply from Yahoo and thousands of top-tier publishers and apps A comprehensive inventory quality process ensures high-quality, brand-safe inventory Best-in-class support delivers customized programmatic solutions and exclusive deals
  • Owned / Operated Properties
  • Targeting

    Contextual, Category, Behavioral, Geographic, Demographic, Data

  • Data Partners
    Acxiom, AddThis, Adobe, AffinityAnswers, Alliant, Arcametrics, Autobytel, Bizo, Bluekai Oracle, Crosspixel, Dataium, Dataline, Datalogix, Dataxpand, Datonics, Exelate, Experian, Financial Audiences, Forbes, HomeAway, i360, i-Behavior, Infogroup, IRi, |X|, Kantar Shopcom, Krux, Liveram, Lotame, Neustar, NinthDecimal, IHS Automotive by Polk, Profound Networks, Quantcast, Relevate, Signal, Sirdata, TRA, TransUnion, TruSignal, V12 Group, Webbula, [x+1], Placed, LiveRamp
  • Ad Verification / Brand Safety / Measurement / Viewability Partners
    Doubleverify, AdXpose, Adometry, Adsafe, Telemetry
  • Approved 3rd Party Ad Serving / Rich Media Vendors
    Sizmek -
  • Mobile App Install Tracking Partners
    MobileApp Tracking by TUNE, Kochava
Dan Mosher
SVP & GM, Marketplace at BrightRoll
Kristen Silvi
Business Development Manager at BrightRoll
Craig Whitmer
Vice President, Demand Side Platform Sales & Operations at Brigh
Site Traffic
  • 1854240 Global Rank
  • 679431
    United States
  • 28.1k Estimated Visits
Traffic Sources
  • Search
  • Direct
  • Referrals
  • Mail
  • Display
  • Social
Geography Breakdown
  • United States
  • India
  • Hong Kong
  • Japan
  • United Kingdom
Powered by Similar web
Network Data
Country Breakdown
  • Canada
  • United Kingdom
  • United States
3 out of 5 stars
Agency Media Planner
Oct 17, 2014
$13 CPM
Brightroll, Their mobile offering is pretty basic, nothing special but worth a test. Their team is pretty good and they have solid customer service, but their targeting is average at best. They have some solid inventory though.
Name SIZE modified
140 KB Oct 13, 2015 07:41 AM
Brightroll Insights
Social Lift
Brightroll advertising reaches 28.1k visitors across desktop and mobile web, in countries such as United States, India, Hong Kong, Japan, United Kingdom, Canada. Pricing models they offer are CPC, CPM on channels such as Video, Mobile, MobileVideo, Social, Connected TV Advertising on Brightroll will allow you to reach consumers in industries or verticals such as Energy and Utilities, Gaming, Clothing & Fashion, Food & Beverage, Automotive, Health & Beauty; you can target them with parameters such as: Contextual, Category, Behavioral, Geographic, Demographic, Data.

They are headquartered at 343 Sansome Street Suite 600 San Francisco, CA 94104 United States of America, and have 53 advertising & marketing contacts listed on Thalamus.