Caring.com-Advertising-Reviews-Pricing

With three million visitors per month, San Mateo-based Caring.com, a Bankrate company, is a leading senior care resource for family caregivers seeking information and support as they care for aging parents, spouses and other loved ones. Caring.com provides helpful caregiving content, online support groups and a comprehensive Senior Care Directory for the United States, with 150,000 consumer ratings and reviews and a toll-free senior living referral line (800) 325-8591.

Capabilities
  • Desktop Display
    • Brand Integrations
      Yes No
    • Sponsored Posts
      Yes No
    • Native Ads
      Yes No
    • High-Impact (Takeovers, Billboards, Overlays, Sliders, Skins)
      Yes No
    • Rich Media (Expandable & Non-Expandable)
      Yes No
  • Desktop Video
    • In-Banner Video
      Yes No
    • Pre-Roll
      Yes No
    • Mid-Roll
      Yes No
    • Post-Roll
      Yes No
    • Video Companion Ad
      Yes No
    • Outstream Video
      Yes No
    • Custom Video Executions
      Yes No
  • Mobile Display
    • Mobile Rich Media (Including Interstitials & Expandables)
      Yes No
    • Tablet Traffic
      Yes No
    • Native & Custom Mobile Executions
      Yes No
    • Requires SDK Integration
      Yes No
    Ad Features / Call-To-Actions
    N/A
  • Social
  • Email
  • Desktop Display, Desktop Video, Mobile Display, Social, Email
  • CPM
  • Web Publisher
  • Headline:
    Senior Care: Housing, Home Care, Community, Articles
  • Self / Managed Service:
    Managed Service
  • Industries
    Healthcare
  • Key Differentiator
    Caring.com is the leading online destination for family caregivers, with more than three million caregivers visiting each month. 76% of Caring.com registered users are female. 76% are between the ages of 40 and 69. 66% have a college education. 66% use Caring.com to research their own challenges in addition to those of their loved ones. Top conditions among caregivers: arthritis, chronic pain, depression, diabetes, high blood pressure, and high cholesterol. Significant influence More than 40 million Americans are caring for adult family members." 70% of caregivers have searched for health information online in the last year for their loved ones, who often are not online themselves." 80% of caregivers discuss treatment options with their loved ones' doctors, according to geriatrician Dr. Leslie Kernisan. 75% of caregivers grocery shop for their loved ones, and 64% manage their loved ones' finances. Top conditions of loved ones include: Alzheimer's, arthritis, chronic pain, COPD, depression, diabetes, heart disease, high blood pressure, high cholesterol, incontinence, overactive bladder, and stroke.
  • Owned / Operated Properties
    Caring.com
  • Targeting

    Conditions: Arthritis, Chronic Pain, Depression, Diabetes, High Blood Pressure, High Cholesterol

  • Approved 3rd Party Ad Serving / Rich Media Vendors
    Sizmek - http://www.sizmek.com
  • Mobile App Install Tracking Partners
    N/A
Contacts
PERSON
ROLE
CONTACT INFO & EMAIL
ACTIONS
Vishal Shroff
Director - Inside Sales
Katie Roper
VP of Advertising Sales at Caring.com
Ryan Schilling
San Francisco Bay Area
Vice President Sales & Customer Care
Denise Graab
San Francisco Bay Area
Director of Industry Marketing
Guadalupe Tofalo
San Francisco Bay Area
Affiliate Marketing Manager
Karen Cassel
San Francisco Bay Area
CEO
Pamala McGlinchey
San Francisco Bay Area
Vice President Client Services
Ken Lawshe
San Francisco Bay Area
Director of Sales
Brennan Hughes
Fort Pierce, Florida Area
National Sales Director
Site Traffic
  • 44668 Global Rank
  • 10079
    United States
  • 2.2M Estimated Visits
Traffic Sources
  • Search
    85.57%
  • Direct
    9.61%
  • Referrals
    3.20%
  • Mail
    0.77%
  • Display
    0.54%
  • Social
    0.31%
Geography Breakdown
  • United States
    78.55%
  • United Kingdom
    4.91%
  • Canada
    2.64%
  • India
    1.67%
  • Philippines
    1.38%
Powered by Similar web
Network Data
Country Breakdown
  • Australia
  • Canada
  • India
  • United States
  • United Kingdom
Email / Social Data
  • 65.5k
    Facebook fans
  • 25k
    Twitter followers
Desktop Display
  • 1.32M display total monthly uniques
  • 4.42M display total monthly impressions
Mobile Display
  • 1.3M mobile total monthly uniques
  • 2.98M mobile monthly overall impressions
50%
In-App
50%
Mobile Web
58%
iOS
42%
Android
50%
Phone
50%
Tablet
Audience Demographics
30% male
70% female
Age
18
17%
18-24
11%
25-34
14%
35-44
16%
45-54
18%
55-64
15%
65+
9%
Income
$0k-$50k
47%
$50k-$100k
31%
$100k-$150k
13%
$150k+
9%
Education
No College
41%
College
42%
Grad School
17%
Reviews
Online Marketing Manager
Sep 13, 2018
San Francisco
Desktop Display, Mobile Video, Connected TV, Best Pricing
Review of Advertising on Caring.com, they have a Rate Card Cost and Pricing Models of CPM with ad inventory in countries such as United States, United Kingdom, Canada, India, Philippines, Australia. Great at targeting and inventory is accessible in programmatic ad exchanges. Will use them again whenever I am looking for a Managed Service and Self-Service solution of Web Publisher.
Online Marketing Manager
Sep 17, 2018
San Francisco
Desktop Display, Mobile Video, Connected TV, Best Pricing
Review of Advertising on Caring.com, they have a Rate Card Cost and Pricing Models of CPM with ad inventory in countries such as United States, United Kingdom, Canada, India, Philippines, Australia. Great at targeting and inventory is accessible in programmatic ad exchanges. Will use them again whenever I am looking for a Managed Service and Self-Service solution of Web Publisher.
Online Marketing Manager
Sep 15, 2018
San Francisco
Desktop Display, Mobile Video, Connected TV, Best Pricing
Review of Advertising on Caring.com, they have a Rate Card Cost and Pricing Models of CPM with ad inventory in countries such as United States, United Kingdom, Canada, India, Philippines, Australia. Great at targeting and inventory is accessible in programmatic ad exchanges. Will use them again whenever I am looking for a Managed Service and Self-Service solution of Web Publisher.
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Creatives
About Caring.com
Caring.com advertising reaches 2.2M visitors across desktop and mobile web, in countries such as United States, United Kingdom, Canada, India, Philippines, Australia. Pricing models they offer are CPM on channels such as Display, Video, Mobile, Social, Email Advertising on Caring.com will allow you to reach consumers in industries or verticals such as Healthcare; you can target them with parameters such as: Conditions: Arthritis, Chronic Pain, Depression, Diabetes, High Blood Pressure, High Cholesterol.

They are headquartered at 2600 S. El Camino, Ste. 300 San Mateo, CA 94403 United States, and have 28 advertising & marketing contacts listed on Thalamus. According to their Ads.txt, Caring.com inventory partners include: google.com.