Cheetah-Ads-Advertising-Reviews-Pricing

Cheetah Ads, is the mobile advertising business of Cheetah Mobile Inc. (NYSE: CMCM), the leading mobile utility and content app developer. Cheetah Ads unifies Cheetah Mobile’s strengths in utility apps and mobile content under a single name with a strong focus on bringing vertical video ads to every kind of mobile moment.

Cheetah Ads offers diverse, global reach with over 612 million users from 200+ countries across Cheetah Mobile’s owned and operated inventory, including News Republic, Live.me, Clean Master, and CM Security, and partner apps, such as musical.ly.

Cheetah Ads places beautiful, fullscreen vertical video ads for the wide range of user contexts – from pre-social moments like AppLock, where brands can reach users before they unlock their favorite social apps; to in-social activity within hit influencer-powered apps like musical.ly and Live.me; to personalized content moments in News Republic; and utility moments in apps like Clean Master. Enhanced by Cheetah Mobile’s artificial intelligence expertise, Cheetah Ads helps brands reach the right audience, at the right time, in the right format throughout the entire purchase cycle.

  • Company Name:
    Cheetah Ads
  • CEO Name:
    Fu Sheng
  • Parent Company Name:
    Cheetah Mobile
  • Headquarters:
    Beijing, China
  • Office Locations:
    Beijing, Taipei, Palo Alto, New York, Los Angeles, London, Paris, Berlin, Bordeaux
  • 1001-5000 employees
Capabilities
  • Desktop Display
    • Brand Integrations
      Yes No
    • Sponsored Posts
      Yes No
    • Native Ads
      Yes No
    • High-Impact (Takeovers, Billboards, Overlays, Sliders, Skins)
      Yes No
    • Rich Media (Expandable & Non-Expandable)
      Yes No
  • Desktop Video
    • In-Banner Video
      Yes No
    • Pre-Roll
      Yes No
    • Mid-Roll
      Yes No
    • Post-Roll
      Yes No
    • Video Companion Ad
      Yes No
    • Outstream Video
      Yes No
    • Custom Video Executions
      Yes No
  • Mobile Display
    Platform Supported:
    • Android
    • iOS
    • Mobile Web
    • Mobile Rich Media (Including Interstitials & Expandables)
      Yes No
    • Tablet Traffic
      Yes No
    • Native & Custom Mobile Executions
      Yes No
    • Requires SDK Integration
      Yes No
    Ad Features / Call-To-Actions
    Yes, varies by ad format
  • Mobile Video
    • Pre-Roll
      Yes No
    • Mid-Roll
      Yes No
    • Post-Roll
      Yes No
    • Outstream Video
      Yes No
    • Custom Mobile Video Executions
      Yes No
  • Social
  • Desktop Display, Desktop Video, Mobile Display, Mobile Video, Social
  • Cpa, Cpc, Cpi, Cpm, Cpv
  • Ad Network, Demand Side Platform, Mobile App Publisher, Web Publisher
  • Headline:
    Mobile Performance Marketing
  • Industries
    Automotive, Clothing & Fashion, Consumer Packaged Goods, Education, Entertainment, Financial Services, Food & Beverage, Gaming, Government & Politics, Health & Beauty, Healthcare, Retail, Sports, Technology, Telecommunications, Travel & Leisure, Mobile App Installs
  • Key Differentiator
    Cheetah Ad Platform’s Cheetah Media Link, formerly MobPartner, was started in 2009 in Paris, France with one simple goal – to build the most advanced mobile advertising & monetization solutions based on performance-driven results. Today we offer cutting-edge mobile marketing products in which advertisers pay only for measurable performance, and publishers monetize with superbly matched campaigns and contextually relevant ad units offering high eCPMs. Our team aims to meet the goals of our mobile customers at both the local and international level. We believe in transparency from company to pricing to reporting, we pride ourselves in our industry accolades and leading technology, and most of all we love what we do and the people we work with!
  • Owned / Operated Properties
    CleanMaster, CMSecurity, AppLock, Live.me, NewsRepublic, BatteryDoctor, WhatsCall, PhotoGrid, PianoTiles2, RollingSky, CMLauncher3D, CMBrowser, ArmorflyBrowser
  • Programmatic Integrations & Publisher / Inventory Partners
    Google AdX, MoPub
  • Targeting

    Location, Gender, Age, Interest, Behavioral, Carrier, Device Model, OS Platform, OS Version, Language, Day Parting, Time of day, Re-targeting, Proprietary

  • Data Partners
    Cheetah Proprietary, Bluekai, MaxMind
  • Ad Verification / Brand Safety / Measurement / Viewability Partners
    MOAT, Comcast
  • Approved 3rd Party Ad Serving / Rich Media Vendors
    TBC
  • Mobile App Install Tracking Partners
    MobileApp Tracking by TUNE, Kochava, Adjust, AppsFlyer, AdX, Apsalar
Contacts
PERSON
ROLE
CONTACT INFO & EMAIL
ACTIONS
Iris Chu
Madrid Area, Spain
Head of Programmatic Demand
Ben Huang
Taiwan
International Business Development
+886-2-8101-0288
Lisa Peng
Beijing
Sales Head of Performance ads, APAC
+086 13810943492
Ian Wu
New York
Head of Strategic Partnerships
Arthur Wu
Taiwan
Sr. Director at Cheetah Mobile
Anchit Goel
Gurgaon, India
International Business Development at Cheetah Mobile!
Cristina Constandache
Madrid Area, Spain
VP Business Partnerships, Americas & EMEA
孙淼
Madrid Area, Spain
Business Development
Corina Tutunaru
Madrid Area, Spain
Sales Manager
Sharon Chen
Madrid Area, Spain
Publisher Business Development
Site Traffic
  • 466k Estimated Visits
Traffic Sources
  • Direct
    66.35%
  • Referrals
    21.58%
  • Search
    9.13%
  • Social
    2.94%
  • Mail
    0.00%
  • Display
    0.00%
Geography Breakdown
  • China
    40.21%
  • India
    11.11%
  • Iran
    9.56%
  • Russia
    7.50%
  • Netherlands
    5.75%
Powered by Similar web
Network Data
Country Breakdown
  • China
  • France
  • United States
  • United Kingdom
Email / Social Data
  • 5k
    Facebook fans
  • 10.8k
    Twitter followers
Mobile Display
  • 18B mobile monthly overall impressions
Mobile Video
  • 100M total monthly mobile video views
50%
In-App
50%
Mobile Web
50%
iOS
50%
Android
50%
Phone
50%
Tablet
Audience Demographics
57% male
43% female
Reviews
Online Marketing Manager
Aug 10, 2018
San Francisco
Desktop Display, Mobile Video, Connected TV, Best Pricing
Review of Advertising on Cheetah Ads, they have a Rate Card Cost and Pricing Models of CPA, CPC, CPI, CPM, CPV with ad inventory in countries such as China, India, Iran, Russia, Netherlands, France, United States, United Kingdom. Great at targeting and inventory is accessible in programmatic ad exchanges. Will use them again whenever I am looking for a Managed Service and Self-Service solution of Ad Network, Demand Side Platform, Mobile App Publisher, Web Publisher.
Online Marketing Manager
Aug 09, 2018
San Francisco
Desktop Display, Mobile Video, Connected TV, Best Pricing
Review of Advertising on Cheetah Ads, they have a Rate Card Cost and Pricing Models of CPA, CPC, CPI, CPM, CPV with ad inventory in countries such as China, India, Iran, Russia, Netherlands, France, United States, United Kingdom. Great at targeting and inventory is accessible in programmatic ad exchanges. Will use them again whenever I am looking for a Managed Service and Self-Service solution of Ad Network, Demand Side Platform, Mobile App Publisher, Web Publisher.
Online Marketing Manager
Aug 11, 2018
San Francisco
Desktop Display, Mobile Video, Connected TV, Best Pricing
Review of Advertising on Cheetah Ads, they have a Rate Card Cost and Pricing Models of CPA, CPC, CPI, CPM, CPV with ad inventory in countries such as China, India, Iran, Russia, Netherlands, France, United States, United Kingdom. Great at targeting and inventory is accessible in programmatic ad exchanges. Will use them again whenever I am looking for a Managed Service and Self-Service solution of Ad Network, Demand Side Platform, Mobile App Publisher, Web Publisher.
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Creatives
Cheetah Ads advertising reaches 466k visitors across desktop and mobile web, in countries such as China, India, Iran, Russia, Netherlands, France, United States, United Kingdom. Pricing models they offer are CPA, CPC, CPI, CPM, CPV on channels such as Display, Video, Mobile, MobileVideo, Social Advertising on Cheetah Ads will allow you to reach consumers in industries or verticals such as Sports, Financial Services, Healthcare, Telecommunications, Consumer Packaged Goods, Health & Beauty, Gaming, Education, Clothing & Fashion, Government & Politics, Entertainment, Retail, Food & Beverage, Travel & Leisure, Technology, Mobile App Installs, Automotive; you can target them with parameters such as: Location, Gender, Age, Interest, Behavioral, Carrier, Device Model, OS Platform, OS Version, Language, Day Parting, Time of day, Re-targeting, Proprietary.

They are headquartered at Beijing, China, and have 259 advertising & marketing contacts listed on Thalamus.