Founded in December 2015 and based in San Francisco, ColorTV is the first over-the-top (OTT) Marketing Automation Platform. ColorTV’s platform empowers broadcasters and developers by providing a diverse suite of data insight, discovery, monetization and analytics solutions for TV Apps across Apple TV, Android TV, Amazon Fire TV, Roku and Chromecast.

ColortTV’s Spectrum™ platform powers personalized video recommendations, analytics and attribution for OTT platforms. According to NPD Group, approximately 115 million homes in the U.S. now own a connected TV or streaming device. ColorTV is venture backed, with $1.5 million in seed funding led by Foxconn. For more information about ColorTV, go to www.colortv.com.

Capabilities
  • Desktop Display
    • Brand Integrations
      Yes No
    • Sponsored Posts
      Yes No
    • Native Ads
      Yes No
    • High-Impact (Takeovers, Billboards, Overlays, Sliders, Skins)
      Yes No
    • Rich Media (Expandable & Non-Expandable)
      Yes No
  • Mobile Display
    • Mobile Rich Media (Including Interstitials & Expandables)
      Yes No
    • Tablet Traffic
      Yes No
    • Native & Custom Mobile Executions
      Yes No
    • Requires SDK Integration
      Yes No
  • Desktop Video
    • In-Banner Video
      Yes No
    • Pre-Roll
      Yes No
    • Mid-Roll
      Yes No
    • Post-Roll
      Yes No
    • Video Companion Ad
      Yes No
    • Outstream Video
      Yes No
    • Custom Video Executions
      Yes No
  • Desktop Display, Mobile Display, Desktop Video
  • CPI
  • Ad Network
  • Headline:
    Automated Video Personalization and Predictive Analytics
  • Industries
    Mobile App Installs, Technology, eCommerce
  • Key Differentiator
    ColorTV was co-founded by Giancarlo Maniaci and co-founder Chris Richards with its office in San Francisco. ColorTV is the first and the main information and advertising organization taking into account Apple TV, Android TV, Amazon Fire TV and Roku Player. Their platform gives a various suite of information, revelation and examination answers for Connected TV, worked to engage designers and publicists exploring the new Connected TV biological system. Their co-founders are industry veterans and effective business people from San Francisco and Los Angeles, who have beforehand tenured at Google, Foxconn, Millennial Media (IPO sold to AOL) and Tapit.
  • Owned / Operated Properties
    colortv.com
Contacts
PERSON
ROLE
CONTACT INFO & EMAIL
ACTIONS
Site Traffic
  • 18665576 Global Rank
  • 6867840
    United States
  • 201 Estimated Visits
Traffic Sources
  • Direct
    100.00%
  • Mail
    0.00%
  • Search
    0.00%
  • Social
    0.00%
  • Referrals
    0.00%
  • Display
    0.00%
Geography Breakdown
  • United States
    61.30%
  • India
    38.70%
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Network Data
Country Breakdown
  • United States
Reviews
Online Marketing Manager
Jun 18, 2018
San Francisco
Desktop Display, Mobile Video, Connected TV, Best Pricing
Review of Advertising on ColorTV, they have a Rate Card Cost and Pricing Models of CPI with ad inventory in countries such as United States, India. Great at targeting and inventory is accessible in programmatic ad exchanges. Will use them again whenever I am looking for a Managed Service and Self-Service solution of Ad Network.
Online Marketing Manager
Jun 19, 2018
San Francisco
Desktop Display, Mobile Video, Connected TV, Best Pricing
Review of Advertising on ColorTV, they have a Rate Card Cost and Pricing Models of CPI with ad inventory in countries such as United States, India. Great at targeting and inventory is accessible in programmatic ad exchanges. Will use them again whenever I am looking for a Managed Service and Self-Service solution of Ad Network.
Online Marketing Manager
Jun 19, 2018
San Francisco
Desktop Display, Mobile Video, Connected TV, Best Pricing
Review of Advertising on ColorTV, they have a Rate Card Cost and Pricing Models of CPI with ad inventory in countries such as United States, India. Great at targeting and inventory is accessible in programmatic ad exchanges. Will use them again whenever I am looking for a Managed Service and Self-Service solution of Ad Network.
Files
Creatives
ColorTV advertising reaches 201 visitors across desktop and mobile web, in countries such as United States, India. Pricing models they offer are CPI on channels such as Display, Mobile, Video Advertising on ColorTV will allow you to reach consumers in industries or verticals such as Mobile App Installs, eCommerce, Technology.

They are headquartered at San Francisco, CA, and have advertising & marketing contacts listed on Thalamus.