"The online arbiter of cool for the swingset crowd" - Parents Magazine
The best in gifts, gear, and everything new and cool for moms” -Martha Stewart.

Cool Mom Picks was founded by entrepreneurs Kristen Chase and Liz Gumbinner in 2006, with sister site Cool Mom Tech following in 2010 and what started as a grassroots shopping blog has grown to be arguably the most influential sites for parents curating the best in gifts, gear, technology, tips, style, recipes, crafts and resources available for parents. (Yes, dads too.)

While Cool Mom Picks regularly features mainstream brands, they love shining a light on indie or emerging designers, boutique brands, new technology, and mom/women-run companies.

Named one of the “Top 3 Blogs for Parents” by Real Simple, the “No. 1 Shopping Blog for Parents” and "by Babble, and “Best of the Web for Kids” by InStyle, Cool Mom Picks has established itself as the go-to source for hundreds of thousands of shoppers, celebs, producers and editors each month.

Mothers themselves, both Kristen and Liz are often featured in national and local media discussing gift ideas, parenting trends and hot topics, shopping deals, technology, mobile apps, social media, and marketing to parents. They've been featured prominently in the NY Times, LA Times, Washington Post, and many regional papers. Broadcast appearances include The TODAY Show, CBS This Morning, GMA Live!, The Martha Stewart Show, CNN, HLN, ABC News Now, CBS Atlanta, Fox 5 NY, NY1, and cross-country satellite media tours for local network affiliates.

For more, go to http://www.coolmompicks.com/about.php

  • Company Name:
    Cool Mom Picks
  • Headquarters:
    The great borough of Brooklyn, NY 11201 United States
  • Office Locations:
    New York
  • 11-50 employees
Capabilities
  • Desktop Display
    • Brand Integrations
      Yes No
    • Sponsored Posts
      Yes No
    • Native Ads
      Yes No
    • High-Impact (Takeovers, Billboards, Overlays, Sliders, Skins)
      Yes No
    • Rich Media (Expandable & Non-Expandable)
      Yes No
  • Mobile Display
    • Mobile Rich Media (Including Interstitials & Expandables)
      Yes No
    • Tablet Traffic
      Yes No
    • Native & Custom Mobile Executions
      Yes No
    • Requires SDK Integration
      Yes No
  • Social
  • Desktop Video
    • In-Banner Video
      Yes No
    • Pre-Roll
      Yes No
    • Mid-Roll
      Yes No
    • Post-Roll
      Yes No
    • Video Companion Ad
      Yes No
    • Outstream Video
      Yes No
    • Custom Video Executions
      Yes No
  • Desktop Display, Mobile Display, Social, Desktop Video
  • CPM
  • Web Publisher
  • Headline:
    the coolest gifts and gear for parents
  • Self / Managed Service:
    Managed Service
  • Industries
    Clothing & Fashion, Food & Beverage, Health & Beauty, Healthcare, Technology
  • Key Differentiator
    Do you have a product or service that demands to be seen by hip parents across the country? Don’t just sit there, advertise. More than a half-million visitors a month include TV producers, magazine editors, boutique buyers, celebrity parents (but only the nice ones) and the coolest moms in the world, if we do say so ourselves. So go ahead, talk to them. They won’t bite. But they will click. We have opportunities for both small businesses who have never placed an ad before, and the big ones who want to go all out for a product launch or major year-long campaign effort. And while we do offer display ads, we especially love getting creative to develop custom packages that will work best for your own marketing goals. Opportunities include a newsletter that reaches 50,000 opt-in subscribers, a successful dedicated email program, seasonal gift guides, original video content, in-person events, and sponsored content series for relevant brands. (In other words, we like you and you don’t sell tobacco products or nuclear arms.) Besides, we love introducing our readers to companies that we love too. It’s what we do.
  • Owned / Operated Properties
    coolmompicks.com
Contacts
PERSON
ROLE
CONTACT INFO & EMAIL
ACTIONS
Lisa Barnes
Director of Ad Sales and Sponsorships
Christina Burrows Refford
Senior Associate Editor at Cool Mom Picks
Site Traffic
  • 360810 Global Rank
  • 189071
    United States
  • 229k Estimated Visits
Traffic Sources
  • Search
    64.65%
  • Direct
    17.43%
  • Social
    14.69%
  • Mail
    1.71%
  • Referrals
    1.39%
  • Display
    0.13%
Geography Breakdown
  • United States
    62.13%
  • Canada
    4.67%
  • United Kingdom
    4.04%
  • Brazil
    2.17%
  • Australia
    1.99%
Powered by Similar web
Network Data
Country Breakdown
  • Australia
  • Canada
  • India
  • United States
  • United Kingdom
Email / Social Data
  • 118k
    Facebook fans
  • 510k
    Twitter followers
  • 15.5k
    Instagram followers
  • 127k
    Pinterest followers
Desktop Display
  • 143k display total monthly uniques
  • 249k display total monthly impressions
Mobile Display
  • 262k mobile total monthly uniques
  • 409k mobile monthly overall impressions
72%
iOS
28%
Android
Audience Demographics
13% male
87% female
Age
18
10%
18-24
10%
25-34
25%
35-44
30%
45-54
15%
55-64
5%
65+
5%
Income
$0k-$50k
45%
$50k-$100k
30%
$100k-$150k
15%
$150k+
10%
Education
No College
30%
College
50%
Grad School
20%
Reviews
Online Marketing Manager
Jun 14, 2018
San Francisco
Desktop Display, Mobile Video, Connected TV, Best Pricing
Review of Advertising on Cool Mom Picks, they have a Rate Card Cost and Pricing Models of CPM with ad inventory in countries such as United States, Canada, United Kingdom, Australia, India. Great at targeting and inventory is accessible in programmatic ad exchanges. Will use them again whenever I am looking for a Managed Service and Self-Service solution of Web Publisher.
Online Marketing Manager
Jun 21, 2018
San Francisco
Desktop Display, Mobile Video, Connected TV, Best Pricing
Review of Advertising on Cool Mom Picks, they have a Rate Card Cost and Pricing Models of CPM with ad inventory in countries such as United States, Canada, United Kingdom, Australia, India. Great at targeting and inventory is accessible in programmatic ad exchanges. Will use them again whenever I am looking for a Managed Service and Self-Service solution of Web Publisher.
Online Marketing Manager
Jun 18, 2018
San Francisco
Desktop Display, Mobile Video, Connected TV, Best Pricing
Review of Advertising on Cool Mom Picks, they have a Rate Card Cost and Pricing Models of CPM with ad inventory in countries such as United States, Canada, United Kingdom, Australia, India. Great at targeting and inventory is accessible in programmatic ad exchanges. Will use them again whenever I am looking for a Managed Service and Self-Service solution of Web Publisher.
Files
Creatives
Cool Mom Picks advertising reaches 229k visitors across desktop and mobile web, in countries such as United States, Canada, United Kingdom, Australia, India. Pricing models they offer are CPM on channels such as Display, Mobile, Social, Video Advertising on Cool Mom Picks will allow you to reach consumers in industries or verticals such as Health & Beauty, Technology, Food & Beverage, Clothing & Fashion, Healthcare.

They are headquartered at The great borough of Brooklyn, NY 11201 United States, and have 5 advertising & marketing contacts listed on Thalamus.