Counton2-Advertising-Reviews-Pricing

WCBD originally signed onto the airwaves in 1954 as WUSN-TV in what was then a very remote portion of Mount Pleasant.

In 1983 Media General purchased WCBD from the State Record Company. In the years that followed, WCBD moved from last place in the market, to a contender for first place. The station went from producing one hour of local news, to producing three and one half hours of news weekdays. WCBD became an NBC affiliate in 1996.

WCBD celebrated its 60th Anniversary in 2014.

WCBD's call letters stand for: C=Charleston, B=Berkeley, D=Dorchester for the three main counties it serves.

The news operation uses the latest technology to gather information from throughout the Lowcountry and the region. The main studio is located in a totally digital facility with office, technical and studio space in Mount Pleasant (just at the foot of the Arthur T. Ravenel Jr. Bridge). In addition to our main facility, News 2 also operates a news bureau located in Columbia. Our main tower facility is located in Awendaw which services viewers in Berkeley, Charleston, Clarendon, Colleton, Dorchester, Georgetown, and Williamsburg counties.

News 2 is equipped with two microwave live trucks, a mobile satellite truck, several portable microwave live units, and a fleet of news vehicles. Our news department has access to over 50 remote cameras located throughout the Lowcountry via the SC Department of Transportation Traffic Cameras as well as our very own Sky View 2 (tower cam) overlooking the Arthur Ravenel Jr. Bridge and the Charleston Harbor.

Capabilities
  • Desktop Display
    • Brand Integrations
      Yes No
    • Sponsored Posts
      Yes No
    • Native Ads
      Yes No
    • High-Impact (Takeovers, Billboards, Overlays, Sliders, Skins)
      Yes No
    • Rich Media (Expandable & Non-Expandable)
      Yes No
  • Social
  • Desktop Video
    • In-Banner Video
      Yes No
    • Pre-Roll
      Yes No
    • Mid-Roll
      Yes No
    • Post-Roll
      Yes No
    • Video Companion Ad
      Yes No
    • Outstream Video
      Yes No
    • Custom Video Executions
      Yes No
  • Desktop Display, Social, Desktop Video
  • CPM
  • Web Publisher
  • Headline:
    Charleston News & Weather | Summerville, Mt. Pleasant, SC
  • Self / Managed Service:
    Managed Service
  • Industries
    Sports
  • Key Differentiator
    Television, Internet and Mobile Advertising WCBD Advertising WCBD News 2, Lowcountry CW and counton2.com is the best resource for up to the minute local news, weather, entertainment, sports, special features and streaming media in Charleston and the surrounding areas. We offer advertisers the opportunity to reach an educated and affluent audience that counts on dependable online coverage every day. Learn more about WCBD by visiting our About WCBD page. Internet and New Media Advertising Advertising on counton2.com is easy and affordable. We can pair our broadcast TV commercial advertising with your online campaign or package one of our other opportunities such as Yahoo Behavioral Targeting and Zillow Real Estate. Let us customize an affordable package for you today! We provide extensive internet reporting to track impressions, click rates and more... We offer a wide range of online services designed for you. Online advertising is a dynamic, cost effective way to give more information to potential customers, especially when converged with broadcast and print publications. 50 million Americans use the Internet every day for their news. Traditional media organizations dominate online news sources. Thirty-one percent of broadband users go to websites of a local TV news station. WCBD Interactive, along with our broadcast services, offers advertisers an integrated solution to reaching customers effectively - from a cost and a communications perspective. Let us show how our online services are right for you! Standard Advertising: From standard rotational banners to rich media (banners, overlays, corner peels, etc) and pre-roll video. Mobile Advertising: WCBD Text Alerts - This is a text service for web enabled mobile phone users who subscribe to receive regular updates from Weather, News, Traffic, etc. Mobile Website - WCBD has their own mobile website to reach our users on the go! You can run standard banner ads on our mobile site so you will never miss a beat. Yahoo: WCBD has partnered with Yahoo to offer Behavioral Targeting to our advertisers. If you could place your ad in front of a pre-qualified audience of users who are looking to buy your product, could you say no? A user's behavior is tracked in live-time to determine when a user is looking to buy or engage with a product or service. Yahoo also has the ability to demographically (age, gender), geographically (by DMA down to specific zip codes), and day-part target users as well in order to reach your ideal audience target. Zillow: Through counton2.com's Real Estate section and Zillow.com we are able to provide our advertisers the ability to reach users in the house buying process. Zillow is the second largest real estate site online. With a median household income of $77,695 and average credit score of 755 you will be able to reach a high-end user. Creative Services: Splash pages / websites / contest pages / custom banner advertisements that integrate video, audio, and animation.
  • Owned / Operated Properties
    counton2.com, wcbd.com
Contacts
PERSON
ROLE
CONTACT INFO & EMAIL
ACTIONS
Site Traffic
  • 293328 Global Rank
  • 62756
    United States
  • 250k Estimated Visits
Traffic Sources
  • Search
    34.64%
  • Social
    30.56%
  • Direct
    17.96%
  • Mail
    12.54%
  • Referrals
    4.21%
  • Display
    0.10%
Geography Breakdown
  • United States
    92.89%
  • Canada
    1.90%
  • United Kingdom
    1.11%
  • Brazil
    0.32%
  • Micronesia
    0.28%
Powered by Similar web
Network Data
Email / Social Data
  • 100k
    Facebook fans
  • 36.2k
    Twitter followers
  • 5k
    Instagram followers
Reviews
Online Marketing Manager
Jun 20, 2018
San Francisco
Desktop Display, Mobile Video, Connected TV, Best Pricing
Review of Advertising on Counton2, they have a Rate Card Cost and Pricing Models of CPM with ad inventory in countries such as United States, Canada, United Kingdom, Micronesia. Great at targeting and inventory is accessible in programmatic ad exchanges. Will use them again whenever I am looking for a Managed Service and Self-Service solution of Web Publisher.
Online Marketing Manager
Jun 18, 2018
San Francisco
Desktop Display, Mobile Video, Connected TV, Best Pricing
Review of Advertising on Counton2, they have a Rate Card Cost and Pricing Models of CPM with ad inventory in countries such as United States, Canada, United Kingdom, Micronesia. Great at targeting and inventory is accessible in programmatic ad exchanges. Will use them again whenever I am looking for a Managed Service and Self-Service solution of Web Publisher.
Online Marketing Manager
Jun 15, 2018
San Francisco
Desktop Display, Mobile Video, Connected TV, Best Pricing
Review of Advertising on Counton2, they have a Rate Card Cost and Pricing Models of CPM with ad inventory in countries such as United States, Canada, United Kingdom, Micronesia. Great at targeting and inventory is accessible in programmatic ad exchanges. Will use them again whenever I am looking for a Managed Service and Self-Service solution of Web Publisher.
Files
Creatives
Counton2 advertising reaches 250k visitors across desktop and mobile web, in countries such as United States, Canada, United Kingdom, Micronesia. Pricing models they offer are CPM on channels such as Display, Social, Video Advertising on Counton2 will allow you to reach consumers in industries or verticals such as Sports.

They are headquartered at The Brown Daily Herald, Inc. P.O. Box 2538 Providence, RI 02906, and have 2 advertising & marketing contacts listed on Thalamus. According to their Ads.txt, Counton2 inventory partners include: .