Crackle, a unit of Sony Pictures Television, programs Hollywood movies, TV shows and Originals for the world’s connected audience. Available in 21 countries and over 30 devices and platforms, Crackle specializes in genres such as Action, Comedy, Crime, Horror and Sci-fi. Leveraging the studio know-how of Sony Pictures Television, Crackle offers a dedicated studio producing premium Original content.

Visit Crackle’s site at www.crackle.com or crackle.com/advertise. You can also or find Crackle on Facebook at www.facebook.com/crackle or follow Crackle on Twitter @Crackle for real time updates.

Capabilities
  • Connected TV
  • Desktop Display
    • Brand Integrations
      Yes No
    • Sponsored Posts
      Yes No
    • Native Ads
      Yes No
    • High-Impact (Takeovers, Billboards, Overlays, Sliders, Skins)
      Yes No
    • Rich Media (Expandable & Non-Expandable)
      Yes No
  • Mobile Display
    Platform Supported:
    • iOS
    • Android
    • Mobile Web
    • Mobile Rich Media (Including Interstitials & Expandables)
      Yes No
    • Tablet Traffic
      Yes No
    • Native & Custom Mobile Executions
      Yes No
    • Requires SDK Integration
      Yes No
  • Social
  • Desktop Video
    • In-Banner Video
      Yes No
    • Pre-Roll
      Yes No
    • Mid-Roll
      Yes No
    • Post-Roll
      Yes No
    • Video Companion Ad
      Yes No
    • Outstream Video
      Yes No
    • Custom Video Executions
      Yes No
  • Mobile Video
    • Pre-Roll
      Yes No
    • Mid-Roll
      Yes No
    • Post-Roll
      Yes No
    • Outstream Video
      Yes No
    • Custom Mobile Video Executions
      Yes No
  • Connected TV, Desktop Display, Mobile Display, Social, Desktop Video, Mobile Video
  • CPM
  • Mobile App Publisher, Web Publisher
  • Headline:
    Watch Movies Online, Free TV Shows, & Original Online Series
  • Self / Managed Service:
    Managed Service
  • Industries
    Entertainment
  • Key Differentiator
    What is Crackle? Crackle, a unit of Sony Pictures Television, programs Hollywood movies, TV shows and original series and films for the world’s connected audience. With 25 million viewers across 22 countries, Crackle specializes in genres such as Action, Comedy, Crime, Horror and Sci-fi. Original series on Crackle include the psychological thriller Chosen; Cleaners, starring David Arquette and Gina Gershon; the first ever made for digital movie Extraction, starring Danny Glover; and the Emmy ® nominated Comedians in Cars Getting Coffee, starring Jerry Seinfeld. Crackle is always freely accessible on every screen, with no subscription or authentication required. Why Advertise With Us? Crackle is a playground for talent and advertisers to produce great content and deliver innovative advertising. Unlike our competitors, Crackle Originals are Hollywood studio produced premium content for AVOD (vs. licensed), which offers ability for product integration. We are a leader in new living room platforms (PlayStation & Crackle) for all entertainment (gaming & movies and shows) on all devices.
  • Owned / Operated Properties
    Crackle.com, kalixta.com
  • Approved 3rd Party Ad Serving / Rich Media Vendors
    Sizmek - http://www.sizmek.com
Contacts
PERSON
ROLE
CONTACT INFO & EMAIL
ACTIONS
Stacey Politi
Greater Los Angeles Area
Vice President of Marketing at Crackle at Sony Pictures Television
Cecilia Izquierdo
Miami/Fort Lauderdale Area
Digital Marketing Manager
James M Smith
Senior Vice President
Site Traffic
  • 13628 Global Rank
  • 3473
    United States
  • 6.44M Estimated Visits
Traffic Sources
  • Search
    50.83%
  • Direct
    36.18%
  • Referrals
    11.41%
  • Social
    1.26%
  • Mail
    0.25%
  • Display
    0.07%
Geography Breakdown
  • United States
    58.67%
  • Canada
    5.34%
  • United Kingdom
    4.38%
  • India
    3.33%
  • Australia
    2.18%
Powered by Similar web
Network Data
Country Breakdown
  • United States
Email / Social Data
  • 1.13M
    Facebook fans
  • 67.2k
    Twitter followers
Reviews
Online Marketing Manager
Jul 16, 2018
San Francisco
Desktop Display, Mobile Video, Connected TV, Best Pricing
Review of Advertising on Crackle, they have a Rate Card Cost and Pricing Models of CPM with ad inventory in countries such as United States, Canada, United Kingdom, India. Great at targeting and inventory is accessible in programmatic ad exchanges. Will use them again whenever I am looking for a Managed Service and Self-Service solution of Mobile App Publisher, Web Publisher.
Online Marketing Manager
Jul 11, 2018
San Francisco
Desktop Display, Mobile Video, Connected TV, Best Pricing
Review of Advertising on Crackle, they have a Rate Card Cost and Pricing Models of CPM with ad inventory in countries such as United States, Canada, United Kingdom, India. Great at targeting and inventory is accessible in programmatic ad exchanges. Will use them again whenever I am looking for a Managed Service and Self-Service solution of Mobile App Publisher, Web Publisher.
Online Marketing Manager
Jul 16, 2018
San Francisco
Desktop Display, Mobile Video, Connected TV, Best Pricing
Review of Advertising on Crackle, they have a Rate Card Cost and Pricing Models of CPM with ad inventory in countries such as United States, Canada, United Kingdom, India. Great at targeting and inventory is accessible in programmatic ad exchanges. Will use them again whenever I am looking for a Managed Service and Self-Service solution of Mobile App Publisher, Web Publisher.
Files
Creatives
Video Sponsorship Billboard
Video Pre-roll including advertiser sponsored logo attribution Display Advertiser Logo Dimensions: 120×60 File Format: Transparent PNG or GIF; High res Vector format Max File Size: N/A 3rd...
Video Promercial
Video Promercial integrates advertiser with Crackle video content including advertiser video messaging. Display Advertiser Logo Dimensions: 120×60 File Format: Transparent PNG or GIF; High r...
cRoll
Desktop Half Page Banner Display
Initial Dimensions 300×600 File Formats GIF, JPG, PNG, Flash or SWF Max File Size 50k 3rd Party Tracking Yes Rich Media No Frames Per Second 24 FPS Animation Length 15 max / 3 times looping ...
Half Page Expandable Banner
Initial Dimensions 300×600 Max Expanded Dimensions 600×600 File Formats Rich Media Max Initial Load File Size 50k Max Polite Load Size 130k Subsequent Polite File Load Size 1.5MB Animation Le...
Desktop Medium Rectangle Display
Initial Dimensions 300×250 File Formats GIF, JPG, PNG, Flash or SWF Max File Size 50k 3rd Party Tracking Yes Rich Media No Frames Per Second 24 FPS Animation Length 15 max / 3 times looping ...
Sponsorship Logo
Dimensions: 120×60 File Format: Transparent PNG or GIF; High res Vector format Max File Size: N/A 3rd Part Tracking: no Rich Media: no Placement: Includes Homepage slideshow and Watchlists
Mobile Splash
Initial Dimensions 300×250 and 600×500 File Formats GIF, JPG, PNG, or PSD Max File Size 50k / 90k 3rd Party Tracking Yes Rich Media No Frames Per Second N/A Animation Length 5 Seconds Notes ...
Tablet Splash
Initial Dimensions 512×512 and 1024×1024 File Formats GIF, JPG, PNG, or PSD Max File Size 60k / 100k 3rd Party Tracking Yes Rich Media No Frames Per Second N/A Animation Length 5 Seconds Not...
Pre & Mid Roll Video
Video 3rd Party Requirements for Assets Served through VAST XML VAST VAST Version: VAST 2.0 compliant Video Format: MP4 Video Length: 15 sec supported, 30 sec preferred Max Video Streaming: ...
Crackle advertising reaches 6.44M visitors across desktop and mobile web, in countries such as United States, Canada, United Kingdom, India. Pricing models they offer are CPM on channels such as Connected TV, Display, Mobile, Social, Video, MobileVideo Advertising on Crackle will allow you to reach consumers in industries or verticals such as Entertainment.

They have 4 advertising & marketing contacts listed on Thalamus. According to their Ads.txt, Crackle inventory partners include: coxmt.com, pubmatic.com, openx.com, indexexchange.com, adtech.com, tidaltv.com, tremorhub.com, freewheel.tv, advertising.com, brightcom.com, google.com, lkqd.net, lkqd.com, beachfront.com, contextweb.com, spotxchange.com, spotx.tv.