Daily-Racing-Form-Advertising-Reviews-Pricing

Sports Information Group/Daily Racing Form LLC is a national, multi-platform media and e-Commerce company providing premium data and authoritative editorial coverage to horse racing and sports enthusiasts in North America.

The Company’s 121-year old flagship brand Daily Racing Form, referred to as "America's Turf Authority since 1894", is horse racing’s dominant media company. Daily Racing Form is the only daily newspaper in the U.S. dedicated solely to the coverage of a single sport, publishing up to 2,000 unique pages of statistical and editorial copy every day, in as many as 20 daily editions. The Company has aggressively expanded its digital platforms to reach a new breed of technology-driven horseplayers, creating what Fast Company called “A Bloomberg Terminal for Horse Racing.” On DRF.com, the leading online horse racing destination, and through its digital apps, Daily Racing Form now offers an integrated digital experience that seamlessly combines data, proprietary handicapping tools, premium content, video, wagering and fantasy tournament play. Through digital product innovation and CRM-based marketing, the company has doubled its digital revenues in less than five years.

In addition to its core horse racing business, the company also owns two sports information digital brands, StatFox and Head2Head. These two properties offer in-depth sports statistics, content and fantasy games to sports enthusiasts who follow the top four major sports leagues in North America (NFL, MLB, NBA, NHL).

Daily Racing Form offers a performance-based culture and has a dynamic, entrepreneurial management team that innovates at a fast pace. Headquartered in New York City, the company has approximately 150 employees with offices in Kentucky, Pennsylvania, California, Arizona and Washington.

Capabilities
  • Desktop Display
    • Brand Integrations
      Yes No
    • Sponsored Posts
      Yes No
    • Native Ads
      Yes No
    • High-Impact (Takeovers, Billboards, Overlays, Sliders, Skins)
      Yes No
    • Rich Media (Expandable & Non-Expandable)
      Yes No
  • Desktop Display
  • CPM
  • Web Publisher
  • Headline:
    Publisher: Daily Racing Form
  • Key Differentiator
    About DRF - Advertising In 1894, as the excitement and allure of Thoroughbred racing spread across America, a daily newspaper was born. More than 100 years later, Daily Racing Form is still recognized the world over as America's Turf Authority. Now more than ever, Daily Racing Form readers are convinced they've got a newspaper they must read every day - a newspaper that sells more than 17 million copies annually, and is the strongest medium in its class. We're convinced we've got an audience you'll find well worth reaching. • DRF Reader Demographics With Daily Racing Form, advertisers have the unique opportunity to efficiently and effectively reach the highest concentration of serious horse players, trainers, owners, breeders and all levels of racing industry personnel on track, at simulcast wagering sites and at breeding farms every single day of the year except Christmas Day. With up to 25 different editions every day containing 2,000 unique pages of data and editorial copy, advertisers are able to run in all North American editions at once at substantial savings or can target their efforts regionally. • Print Advertising Rates • Online Advertising Information • Online Demographics (PDF) Contact Information For more information about placing an ad in Daily Racing Form or on DRF.com, please contact a member of our advertising staff based on your business location: Jeffery Burch Vice President/ Advertising, New York 212-366-7650 Fritz Widaman Director of Sales and Business Development, Mid West 212 366 7638 Jon Lindo Western and Southern Advertising Representative, Los Angeles 760-930-9750 Hal Moss DRF Breeding Sales 859-749-9249 classifieds@drf.com (212) 366-7636 Canadian Advertising Inquiries 212-366-7638
  • Owned / Operated Properties
    drf.com
Site Traffic
  • 49037 Global Rank
  • 9406
    United States
  • 1.27M Estimated Visits
Traffic Sources
  • Direct
    56.26%
  • Search
    24.01%
  • Mail
    8.67%
  • Referrals
    7.00%
  • Social
    3.95%
  • Display
    0.11%
Geography Breakdown
  • United States
    87.40%
  • Venezuela
    5.09%
  • Canada
    1.96%
  • Antigua and Barbuda
    0.93%
  • Cayman Islands
    0.63%
Powered by Similar web
Network Data
Country Breakdown
  • Canada
  • United States
Desktop Display
  • 165k display total monthly uniques
Reviews
Online Marketing Manager
Jul 16, 2018
San Francisco
Desktop Display, Mobile Video, Connected TV, Best Pricing
Review of Advertising on Daily Racing Form, they have a Rate Card Cost and Pricing Models of CPM with ad inventory in countries such as United States, Venezuela, Canada, Cayman Islands. Great at targeting and inventory is accessible in programmatic ad exchanges. Will use them again whenever I am looking for a Managed Service and Self-Service solution of Web Publisher.
Online Marketing Manager
Jul 19, 2018
San Francisco
Desktop Display, Mobile Video, Connected TV, Best Pricing
Review of Advertising on Daily Racing Form, they have a Rate Card Cost and Pricing Models of CPM with ad inventory in countries such as United States, Venezuela, Canada, Cayman Islands. Great at targeting and inventory is accessible in programmatic ad exchanges. Will use them again whenever I am looking for a Managed Service and Self-Service solution of Web Publisher.
Online Marketing Manager
Jul 14, 2018
San Francisco
Desktop Display, Mobile Video, Connected TV, Best Pricing
Review of Advertising on Daily Racing Form, they have a Rate Card Cost and Pricing Models of CPM with ad inventory in countries such as United States, Venezuela, Canada, Cayman Islands. Great at targeting and inventory is accessible in programmatic ad exchanges. Will use them again whenever I am looking for a Managed Service and Self-Service solution of Web Publisher.
Files
Creatives
Daily Racing Form advertising reaches 1.27M visitors across desktop and mobile web, in countries such as United States, Venezuela, Canada, Cayman Islands. Pricing models they offer are CPM on channels such as Display Advertising on Daily Racing Form will allow you to reach consumers in industries or verticals such as .

They have 2 advertising & marketing contacts listed on Thalamus.