Dallas-Observer-Advertising-Reviews-Pricing

If you want to know what's happening in Dallas, keep your eye on the Observer. Over the past thirty-plus years, the Dallas Observer has grown from a small weekly to a major force in this city, where the paper is known for its hard-edged investigative stories about government, politics and business, as well as its pointed, provocative coverage of sports, music and the arts. In recent years, the Observer has collected numerous journalism awards, including the Missouri Lifestyle Journalism Award for general excellence, which lauded the paper for the compelling package it puts out each week. And Dallas readers agree: Every Wednesday, 50,000 copies land on newsstands around the city--and disappear within hours.

  • Company Name:
    Dallas Observer
  • Parent Company Name:
    Voice Media Group
  • Headquarters:
    2501 Oak Lawn Ave. Suite 700 Dallas, Texas 75219 United States of America
  • Office Locations:
    HQ: Dallas.
  • 51-200 employees
Capabilities
  • Desktop Display
    • Brand Integrations
      Yes No
    • Sponsored Posts
      Yes No
    • Native Ads
      Yes No
    • High-Impact (Takeovers, Billboards, Overlays, Sliders, Skins)
      Yes No
    • Rich Media (Expandable & Non-Expandable)
      Yes No
  • Desktop Video
    • In-Banner Video
      Yes No
    • Pre-Roll
      Yes No
    • Mid-Roll
      Yes No
    • Post-Roll
      Yes No
    • Video Companion Ad
      Yes No
    • Outstream Video
      Yes No
    • Custom Video Executions
      Yes No
  • Mobile Display
    Platform Supported:
    • Android
    • iOS
    • Mobile Web
    • Mobile Rich Media (Including Interstitials & Expandables)
      Yes No
    • Tablet Traffic
      Yes No
    • Native & Custom Mobile Executions
      Yes No
    • Requires SDK Integration
      Yes No
  • Social
  • Email
  • Desktop Display, Desktop Video, Mobile Display, Social, Email
  • CPM
  • Mobile App Publisher, Web Publisher
  • Headline:
    Dallas News and Events
  • Self / Managed Service:
    Managed Service
  • Industries
    Automotive, Education, Entertainment, Food & Beverage, Government & Politics, Healthcare
  • Key Differentiator
    Dallas Observer has become both the first and last stop of the day for anyone who wants to know what's going on in Dallas. Find out what opportunities are available on our multi-channel platforms for your brand.
  • Owned / Operated Properties
    DallasObserver.com
  • Targeting

    (Display) Sections: Arts, Best Of, Calendar, Movies, Promotions, Music, Restaurants, Home, News. (Mobile) Mobile Site: News, Music, Blogs Films, Calendar, Arts, Restaurants, Slideshows

Contacts
PERSON
ROLE
CONTACT INFO & EMAIL
ACTIONS
Brett Robertson
Dallas/Fort Worth Area
Advertising Sales Manager
Amy Ero
Advertising Director at Dallas Observer
Jennifer Robinson
Regional Marketing Director at Dallas Observer
Site Traffic
  • 81667 Global Rank
  • 17086
    United States
  • 940k Estimated Visits
Traffic Sources
  • Search
    62.24%
  • Direct
    19.44%
  • Social
    14.77%
  • Referrals
    2.68%
  • Mail
    0.88%
  • Display
    0.00%
Geography Breakdown
  • United States
    83.93%
  • United Kingdom
    2.20%
  • Canada
    1.68%
  • Australia
    0.81%
  • Netherlands
    0.73%
Powered by Similar web
Network Data
Country Breakdown
  • Australia
  • Canada
  • Germany
  • United States
  • United Kingdom
Email / Social Data
  • 123k
    Facebook fans
  • 147k
    Twitter followers
Desktop Display
  • 323k display total monthly uniques
  • 844k display total monthly impressions
Mobile Display
  • 619k mobile total monthly uniques
  • 1.12M mobile monthly overall impressions
50%
In-App
50%
Mobile Web
63%
iOS
37%
Android
50%
Phone
50%
Tablet
Audience Demographics
55% male
45% female
Age
18
11%
18-24
11%
25-34
24%
35-44
21%
45-54
21%
55-64
9%
65+
3%
Income
$0k-$50k
42%
$50k-$100k
31%
$100k-$150k
14%
$150k+
13%
Education
No College
23%
College
55%
Grad School
22%
Reviews
Online Marketing Manager
Jun 17, 2018
San Francisco
Desktop Display, Mobile Video, Connected TV, Best Pricing
Review of Advertising on Dallas Observer, they have a Rate Card Cost and Pricing Models of CPM with ad inventory in countries such as United States, United Kingdom, Canada, Netherlands, Australia, Germany. Great at targeting and inventory is accessible in programmatic ad exchanges. Will use them again whenever I am looking for a Managed Service and Self-Service solution of Mobile App Publisher, Web Publisher.
Online Marketing Manager
Jun 19, 2018
San Francisco
Desktop Display, Mobile Video, Connected TV, Best Pricing
Review of Advertising on Dallas Observer, they have a Rate Card Cost and Pricing Models of CPM with ad inventory in countries such as United States, United Kingdom, Canada, Netherlands, Australia, Germany. Great at targeting and inventory is accessible in programmatic ad exchanges. Will use them again whenever I am looking for a Managed Service and Self-Service solution of Mobile App Publisher, Web Publisher.
Online Marketing Manager
Jun 16, 2018
San Francisco
Desktop Display, Mobile Video, Connected TV, Best Pricing
Review of Advertising on Dallas Observer, they have a Rate Card Cost and Pricing Models of CPM with ad inventory in countries such as United States, United Kingdom, Canada, Netherlands, Australia, Germany. Great at targeting and inventory is accessible in programmatic ad exchanges. Will use them again whenever I am looking for a Managed Service and Self-Service solution of Mobile App Publisher, Web Publisher.
Files
Creatives
Dallas Observer advertising reaches 940k visitors across desktop and mobile web, in countries such as United States, United Kingdom, Canada, Netherlands, Australia, Germany. Pricing models they offer are CPM on channels such as Display, Video, Mobile, Social, Email Advertising on Dallas Observer will allow you to reach consumers in industries or verticals such as Healthcare, Education, Food & Beverage, Automotive, Government & Politics, Entertainment; you can target them with parameters such as: (Display) Sections: Arts, Best Of, Calendar, Movies, Promotions, Music, Restaurants, Home, News. (Mobile) Mobile Site: News, Music, Blogs Films, Calendar, Arts, Restaurants, Slideshows.

They are headquartered at 2501 Oak Lawn Ave. Suite 700 Dallas, Texas 75219 United States of America, and have 24 advertising & marketing contacts listed on Thalamus. According to their Ads.txt, Dallas Observer inventory partners include: sharethrough.com, lkqd.com, exponential.com, tribalfusion.com, indexexchange.com, google.com, smartadserver.com, contextweb.com, pubmatic.com, rubiconproject.com, openx.com, appnexus.com, lkqd.net, advertising.com, bidswitch.com, connatix.com, freewheel.tv, gumgum.com, t.brand-server.com, taboola.com, teads.tv, video.unrulymedia.com, yieldmo.com, tremorhub.com, spotxchange.com, spotx.tv, anyclip-media.com, 33across.com, adtech.com, amazon-adsystem.com, aolcloud.net, brightcom.com, btrll.com, criteo.com, emxdgt.com, improvedigital.com, lijit.com, sovrn.com, springserve.com, vi.ai, vidazoo.com, sekindo.com, inner-active.com, fyber.com, bidtellect.com, featureforward.com, media.net, revcontent.com, smaato.com, synacor.com.