Founded in January 1997, Dark Horizons is not only one of the world's top sources for online entertainment news, but one of the most widely respected and well regarded with experience in this medium that few can match.

With a focus squarely on the industry rather than celebrity gossip, and a predilection for genre fare, the site has amassed a very large and intensely loyal readership over the years including corporate professionals, early adopters, influential industry insiders, marketing & PR departments, and film and tech journalists to make it one of the 'stickiest' sites on the web.

Over 90% of readership comes from direct surfing to the URL, bookmarks or article recommendations via e-mail and social media networks (most notably Facebook and Twitter). This is a much higher percentage than the 70-75% that most other sites in this field boast.

That large percentile also gives the site an extremely stable, consistent and highly self-aware readership that not only visits the site to keep up on the latest news, but are highly responsive to well-targeted advertising.

Said readership is matched only by its internal industry reputation as one of the most fair, balanced and objective sites in this field, one that avoids the hyperbole of over editorialising.

It also delivers the news with a voice of authority and experience thanks to its editor Garth Franklin who has blazed the trail in the online publishing field since the Internet's early days back in the mid-1990's.

Capabilities
  • Desktop Display
    • Brand Integrations
      Yes No
    • Sponsored Posts
      Yes No
    • Native Ads
      Yes No
    • High-Impact (Takeovers, Billboards, Overlays, Sliders, Skins)
      Yes No
    • Rich Media (Expandable & Non-Expandable)
      Yes No
  • Mobile Display
    • Mobile Rich Media (Including Interstitials & Expandables)
      Yes No
    • Tablet Traffic
      Yes No
    • Native & Custom Mobile Executions
      Yes No
    • Requires SDK Integration
      Yes No
  • Social
  • Desktop Display, Mobile Display, Social
  • CPM
  • Web Publisher
  • Headline:
    Publisher: Movie Trailers, TV Guide, Movie Reviews, Features, Entertainment News
  • Self / Managed Service:
    Managed Service
  • Industries
    Entertainment, Gaming, Health & Beauty, Non-Profit, Sports, Technology, Travel & Leisure
  • Key Differentiator
    Dark Horizons offers a variety of competitively priced CPM advertising zones on the site along with the availability of premium-priced custom campaigns that can be fitted to suit whatever needs may arise. Examples of previous custom campaigns include Site Stunts, Siteskins, Page Peels, Roll Ups, Mobile Pushdowns, Video Banners, Animated Siteskins, Soundboards and Expandable Sliders. Dark Horizons will work with you to develop a custom media plan with geo-targeting, age, gender, income, and more. Custom integrations and creative campaigns are available. We also understand that sometimes there is a desire for something more than just a straight up ad campaign buy, so we offer a variety of direct sponsorship options. We're also keen on hearing and discussing any custom ideas you might have. Where do I need to go to learn more or submit a potential campaign? All enquiries about advertising on Dark Horizons can be made by e-mailling garth@darkhorizons.com
Contacts
PERSON
ROLE
CONTACT INFO & EMAIL
ACTIONS
Garth Franklin
Editor-in-Chief, Senior Writer, Creator
Site Traffic
  • 49943 Global Rank
  • 17841
    United States
  • 1.68M Estimated Visits
Traffic Sources
  • Direct
    80.86%
  • Search
    8.36%
  • Social
    6.22%
  • Referrals
    3.48%
  • Mail
    1.06%
  • Display
    0.02%
Geography Breakdown
  • United States
    47.03%
  • United Kingdom
    11.95%
  • Canada
    6.83%
  • Australia
    6.30%
  • Netherlands
    4.22%
Powered by Similar web
Network Data
Country Breakdown
  • United States
  • United Kingdom
  • Canada
  • Australia
  • France
Email / Social Data
  • 12.9k
    Facebook fans
  • 11.6k
    Twitter followers
Desktop Display
  • 88k display total monthly uniques
  • 1.44M display total monthly impressions
Mobile Display
  • 85k mobile total monthly uniques
  • 988k mobile monthly overall impressions
61%
iOS
39%
Android
68%
Phone
32%
Tablet
Audience Demographics
94% male
6% female
Age
18
10%
18-24
10%
25-34
25%
35-44
35%
45-54
15%
55-64
5%
Income
$0k-$50k
45%
$50k-$100k
35%
$100k-$150k
10%
$150k+
10%
Education
No College
30%
College
50%
Grad School
20%
Reviews
Online Marketing Manager
Jun 19, 2018
San Francisco
Desktop Display, Mobile Video, Connected TV, Best Pricing
Review of Advertising on Dark Horizons, they have a Rate Card Cost and Pricing Models of CPM with ad inventory in countries such as United States, United Kingdom, Canada, Netherlands, Australia, France. Great at targeting and inventory is accessible in programmatic ad exchanges. Will use them again whenever I am looking for a Managed Service and Self-Service solution of Web Publisher.
Online Marketing Manager
Jun 14, 2018
San Francisco
Desktop Display, Mobile Video, Connected TV, Best Pricing
Review of Advertising on Dark Horizons, they have a Rate Card Cost and Pricing Models of CPM with ad inventory in countries such as United States, United Kingdom, Canada, Netherlands, Australia, France. Great at targeting and inventory is accessible in programmatic ad exchanges. Will use them again whenever I am looking for a Managed Service and Self-Service solution of Web Publisher.
Online Marketing Manager
Jun 22, 2018
San Francisco
Desktop Display, Mobile Video, Connected TV, Best Pricing
Review of Advertising on Dark Horizons, they have a Rate Card Cost and Pricing Models of CPM with ad inventory in countries such as United States, United Kingdom, Canada, Netherlands, Australia, France. Great at targeting and inventory is accessible in programmatic ad exchanges. Will use them again whenever I am looking for a Managed Service and Self-Service solution of Web Publisher.
Files
Creatives
Advertise
Founded in January 1997, Dark Horizons is not only one of the world's top sources for online entertainment news, but one of the most widely respected and well regarded with experience in this mediu...
Dark Horizons advertising reaches 1.68M visitors across desktop and mobile web, in countries such as United States, United Kingdom, Canada, Netherlands, Australia, France. Pricing models they offer are CPM on channels such as Display, Mobile, Social Advertising on Dark Horizons will allow you to reach consumers in industries or verticals such as Technology, Entertainment, Travel & Leisure, Sports, Health & Beauty, Non-Profit, Gaming.

They have 1 advertising & marketing contacts listed on Thalamus. According to their Ads.txt, Dark Horizons inventory partners include: google.com, taboola.com, spotx.tv, spotxchange.com, advertising.com, pubmatic.com, appnexus.com, indexexchange.com, openx.com, contextweb.com, tremorhub.com, rubiconproject.com, fyber.com.