DataXu-Advertising-Reviews-Pricing
188 DataXu Contacts
DataXu
DataXu is an independent, 100% marketer-aligned data and analytics company. DataXu helps CMOs and their agencies around the world leverage the power of programmatic to drive the most important marketing metric of all: increased sales revenue.DataXu is proud to be recognized as the industry’s strongest Total Advertising Solution, according to the Q2 2015 Forrester Wave Report.

In 2009, dataxu® was founded on the premise that data science could help make marketing better. Not just more efficient for agencies or more profitable for brands, but also more personalized and more engaging for consumers.

Our vision of helping marketers truly understand how marketing investments cause sales and profitable customer relationships is now a reality. And we’re proud to say that the world’s top agencies and brands partner with us to deliver real results and prove how marketing impacts the business.

Today, dataxu® helps marketing professionals use data to improve their advertising. Our software empowers you to connect with real people across all channels, including TV, capturing consumers’ attention when and where it matters most. With 14 offices around the world, we’re here to help power your business forward.

Discover what you + our software can do at www.dataxu.com.

  • Company Name:
    DataXu
  • CEO Name:
    Mike Baker
  • Headquarters:
    281 Summer Street 4th Floor Boston, MA 02210 United States of America
  • Office Locations:
    HQ: Boston. Also: New York, Chicago, San Francisco, Detroit, Cologne Germany, London, Milano, Madrid, Paris, Sao Paulo.
  • 201-500 employees
Capabilities
  • Desktop Display
    • Brand Integrations
      Yes No
    • Sponsored Posts
      Yes No
    • Native Ads
      Yes No
    • High-Impact (Takeovers, Billboards, Overlays, Sliders, Skins)
      Yes No
    • Rich Media (Expandable & Non-Expandable)
      Yes No
  • Desktop Video
    • In-Banner Video
      Yes No
    • Pre-Roll
      Yes No
    • Mid-Roll
      Yes No
    • Post-Roll
      Yes No
    • Video Companion Ad
      Yes No
    • Outstream Video
      Yes No
    • Custom Video Executions
      Yes No
  • Mobile Display
    Platform Supported:
    • Android
    • Blackberry
    • iOS
    • Mobile Web
    • Windows
    • Mobile Rich Media (Including Interstitials & Expandables)
      Yes No
    • Tablet Traffic
      Yes No
    • Native & Custom Mobile Executions
      Yes No
    • Requires SDK Integration
      Yes No
    Ad Features / Call-To-Actions
    Click-to-Call, Send to a friend, Facebook Like
  • Mobile Video
    • Pre-Roll
      Yes No
    • Mid-Roll
      Yes No
    • Post-Roll
      Yes No
    • Outstream Video
      Yes No
    • Custom Mobile Video Executions
      Yes No
  • Social
  • Linear TV
  • Connected TV
  • Digital Audio
    • Pre-Roll
      Yes No
    • Mid-Roll
      Yes No
    • Post-Roll
      Yes No
    • Companion Banner Ad
      Yes No
    • Sponsored Reading
      Yes No
  • Desktop Display, Desktop Video, Mobile Display, Mobile Video, Social, Linear TV, Connected TV, Digital Audio
  • CPA, CPC, CPI, CPM, % of Media Spend
  • Demand Side Platform
  • Headline:
    DataXu is an independent, 100% marketer-aligned data and analytics company. DataXu helps CMOs and their agencies around the world leverage the power of programmatic to drive the most important marketing metric of all: increased sales revenue.DataXu is proud to be recognized as the industry’s strongest Total Advertising Solution, according to the Q2 2015 Forrester Wave Report.
  • Self / Managed Service:
    Self-Service & Managed Service
  • Industries
    Automotive, Clothing & Fashion, Consumer Packaged Goods, Dating, eCommerce, Education, Energy and Utilities, Entertainment, Financial Services, Food & Beverage, Gaming, Government & Politics, Health & Beauty, Healthcare, Non-Profit, Retail, Sports, Technology, Telecommunications, Travel & Leisure, Mobile App Installs
  • Key Differentiator
    dataxu helps marketing professionals and publishers use data to improve their advertising. Our software empowers you to connect with real people across all channels, including TV, capturing consumers’ attention when and where it matters most.
  • Owned / Operated Properties
    DataXu.com, jasperlabs.com
  • Targeting

    (Display) Context: Content Category, Publisher, Exchange, Time of day, Day of week. Creative: Concept, Unit Size, Media type. Consumer: Location, Interaction with ads and site, Purchase Intent Behavior. (Mobile) Geographic, Context, Creative, Dayparting, Handset, Operator

  • Data Partners
    AdAdvisor, AddThis, Autobytel, Bizo, BlueKai, Datalogix, Exelate, Expedia, Forbes, Lotame, MasterCard, Polk, Transunion, TruSignal, V12, |X|, Placed, LiveRamp, Eyeota
  • Ad Verification / Brand Safety / Measurement / Viewability Partners
    AdSafe, Doubleverify, Integral Ad Science, ComScore
  • Approved 3rd Party Ad Serving / Rich Media Vendors
    Doubleclick, Sizmek - http://www.sizmek.com
  • Mobile App Install Tracking Partners
    MobileApp Tracking by TUNE, Kochava, Adjust, AppsFlyer, Has offers
Contacts
PERSON
ROLE
CONTACT INFO & EMAIL
ACTIONS
Sarah Zeitlin
Greater Los Angeles Area
Sales Account Executive
James Sampson
Singapore
VP & General Manager, APAC
Scott Pearson
Greater Minneapolis-St. Paul Area
Sales Director
Site Traffic
  • 495054 Global Rank
  • 258685
    United States
  • 96.3k Estimated Visits
Traffic Sources
  • Direct
    51.57%
  • Search
    23.47%
  • Referrals
    16.67%
  • Mail
    5.31%
  • Social
    1.93%
  • Display
    1.05%
Geography Breakdown
  • United States
    63.27%
  • United Kingdom
    5.82%
  • France
    4.73%
  • Australia
    4.51%
  • Japan
    4.45%
Powered by Similar web
Network Data
Country Breakdown
  • United States
  • Germany
  • United Kingdom
  • Spain
  • Uruguay
  • Brazil
  • France
  • Australia
  • Singapore
  • India
Reviews
3.5 out of 5 stars
Business Development
May 01, 2017
Germany, Köln, Nordrhein-Westfalen
Great customer service, always on track with every single campaign. Platform is super intuitive and reporting is awesome. If you´re just interested in quantity then DX is not the best partner.. Quality (fraud-free guarantee...) and transparency are something they´re great in.
Agency Media Planner
Sep 27, 2016
Australia,
Return on ad spend
Strong
Great service, and performance has always exceeded expectations.
Agency Media Planner
May 31, 2016
United States, Seattle, Washington
Decent performance although inconsistent from campaign to campaign.
Files
Creatives
22Squared
3M
DataXu
DataXu advertising reaches 96.3k visitors across desktop and mobile web, in countries such as United States, United Kingdom, France, Japan, Germany, Spain, Uruguay, Brazil, Australia, Singapore, India, Italy. Pricing models they offer are CPA, CPC, CPI, CPM, % of Media Spend on channels such as Display, Video, Mobile, MobileVideo, Social, Linear TV, Connected TV, DigitalAudio Advertising on DataXu will allow you to reach consumers in industries or verticals such as Entertainment, Dating, Travel & Leisure, Energy and Utilities, Automotive, Health & Beauty, Telecommunications, Healthcare, Education, Mobile App Installs, eCommerce, Consumer Packaged Goods, Government & Politics, Food & Beverage, Sports, Financial Services, Non-Profit, Gaming, Retail, Clothing & Fashion, Technology; you can target them with parameters such as: (Display) Context: Content Category, Publisher, Exchange, Time of day, Day of week. Creative: Concept, Unit Size, Media type. Consumer: Location, Interaction with ads and site, Purchase Intent Behavior. (Mobile) Geographic, Context, Creative, Dayparting, Handset, Operator.

They are headquartered at 281 Summer Street 4th Floor Boston, MA 02210 United States of America, and have 188 advertising & marketing contacts listed on Thalamus.