Defy-Media-Advertising-Reviews-Pricing

DEFY is built on the idea that media should be as meaningful and dynamic as the audiences it’s made for, creating expansive and authentic content brands—SMOSH, ScreenJunkies, Clevver, AWEme, BREAK and Made Man—that young people obsess over. Powered by in-house studios and the most adept talents and producers, DEFY has uniquely scaled its digital sensibility, expanding 75 regularly scheduled programs across more than 25 video platforms, including SVOD, television and film. In a world where viewers hold the power, DEFY’s brands have earned more than 110 million followers on YouTube and the world’s largest social platforms combined, driving more than 800MM total video views each month through content that matters to young audiences. Learn more about DEFY and our obsession-worthy brands at www.defymedia.com.

Capabilities
  • Desktop Display
    • Brand Integrations
      Yes No
    • Sponsored Posts
      Yes No
    • Native Ads
      Yes No
    • High-Impact (Takeovers, Billboards, Overlays, Sliders, Skins)
      Yes No
    • Rich Media (Expandable & Non-Expandable)
      Yes No
  • Mobile Display
    Platform Supported:
    • Android
    • iOS
    • Mobile Web
    • Mobile Rich Media (Including Interstitials & Expandables)
      Yes No
    • Tablet Traffic
      Yes No
    • Native & Custom Mobile Executions
      Yes No
    • Requires SDK Integration
      Yes No
    Ad Features / Call-To-Actions
    Call, Info, Install, Locate, Play, Text
  • Mobile Video
    • Pre-Roll
      Yes No
    • Mid-Roll
      Yes No
    • Post-Roll
      Yes No
    • Outstream Video
      Yes No
    • Custom Mobile Video Executions
      Yes No
  • Native
  • Social
  • Desktop Video
    • In-Banner Video
      Yes No
    • Pre-Roll
      Yes No
    • Mid-Roll
      Yes No
    • Post-Roll
      Yes No
    • Video Companion Ad
      Yes No
    • Outstream Video
      Yes No
    • Custom Video Executions
      Yes No
  • Industries
    Automotive, Clothing & Fashion, Consumer Packaged Goods, Dating, eCommerce, Education, Entertainment, Food & Beverage, Gaming, Health & Beauty, Retail, Sports, Technology, Telecommunications, Travel & Leisure
  • Key Differentiator
    WE’VE BUILT THE STRONGEST AND MOST MEANINGFUL BRANDS FOR YOUNG AUDIENCES. We’ve done this through the strength and reliability of the programming behind our brands. We are not about forgettable, unbranded, one-off content. We are about building meaningful and enduring programming for the young audiences craving it. We are about powerful brands based on that programming.
  • Owned / Operated Properties
    break.com, mademan.com, gamefront.com, holytaco.com, screenjunkies.com, cagepotato.com, allleftturns.com, mademan.com/chickipedia, tuvez.com, breakmedia.com, mommyish.com, alloydigital.com, defmedia.com, escapistmagazine.com, defymedia.com, clevver.com, smosh.com, everyjoe.com, teen.com, thegloss.com, gurl.com, b5media.com, crushable.com, filefront.com, themis-media.com, shockwave.com
  • Programmatic Integrations & Publisher / Inventory Partners
    Verizon's Go90, Netflix, Comcast's Watchable, AOL, Yahoo, Pluto TV, Viewster, Sky TV, Amazon, Spotify, Xbox and Roku
  • Targeting

    Content: Entertainment, Women's Lifestyle, Comedy, Gaming

  • Data Partners
    BlueKai, Exelate
  • Approved 3rd Party Ad Serving / Rich Media Vendors
    Addroid AdGear (CA) Atlas Solutions BlurbIQ Celtra DFA Extreme reach Eyeview Flashtalking Flite Genesis Media Innovid Interpolis Jivox Media Mind Mediaplex Point Roll RealVu Republic Project Spongecell Toda!Cell Torrential Unfront Digital Media Velti VideoHub Vindico
  • Mobile App Install Tracking Partners
    KOCHAVA
Contacts
PERSON
ROLE
CONTACT INFO & EMAIL
ACTIONS
Andy Tu
EVP Marketing at DEFY Media
Keith Richman
Chief Executive Officer
Liz Teschler
Greater Los Angeles Area
Marketing Director, Smosh Brands
Myra Marayag
Greater Los Angeles Area
VP of Sales
Lucas Kosner
Greater Chicago Area
VP, Midwest Sales at DEFY Media
Nathan George
Toronto, Canada Area
Vice President of Sales, DEFY Media
Newton Grant
Raleigh-Durham, North Carolina Area
Vice President, Account Director at Defy Media
Liz Rene
Greater New York City Area
Account Executive at DEFY Media
Nicole Iaquinto
Greater New York City Area
Account Executive at DEFY Media
Site Traffic
  • 13225 Global Rank
  • 4901
    United States
  • 7.86M Estimated Visits
Traffic Sources
  • Search
    59.90%
  • Direct
    32.03%
  • Social
    6.23%
  • Referrals
    1.52%
  • Mail
    0.25%
  • Display
    0.08%
Geography Breakdown
  • United States
    37.61%
  • United Kingdom
    11.14%
  • Canada
    5.58%
  • Australia
    3.82%
  • Germany
    3.27%
Powered by Similar web
Ads.txt
Ad Exchange
Type
Publisher ID
Certification ID
adtech.com
direct
11050
advertising.com
direct
22784
aolcloud.net
direct
11050
appnexus.com
direct
1613
f5ab79cb980f11d1
appnexus.com
direct
3326
f5ab79cb980f11d1
contextweb.com
direct
561616
89ff185a4c4e857c
conversantmedia.com
direct
40784
freewheel.tv
direct
152809
freewheel.tv
direct
197633
freewheel.tv
direct
146081
freewheel.tv
direct
262866
Network Data
Country Breakdown
  • Canada
  • United States
  • Pakistan
  • India
  • United Kingdom
Email / Social Data
  • 3.9k
    Facebook fans
  • 3.5k
    Twitter followers
  • 190
    Instagram followers
Desktop Display
  • 12.8M display total monthly uniques
  • 77.5M display total monthly impressions
Mobile Display
  • 18.5M mobile total monthly uniques
  • 35.2M mobile monthly overall impressions
50%
In-App
50%
Mobile Web
56%
iOS
44%
Android
73%
Phone
27%
Tablet
Audience Demographics
91% male
9% female
Age
18
15%
18-24
15%
25-34
20%
35-44
20%
45-54
20%
55-64
5%
65+
5%
Income
$0k-$50k
50%
$50k-$100k
30%
$100k-$150k
15%
$150k+
5%
Education
No College
45%
College
45%
Grad School
10%
Reviews
Online Marketing Manager
Oct 13, 2018
San Francisco
Desktop Display, Mobile Video, Connected TV, Best Pricing
Review of Advertising on Defy Media, they have a Rate Card Cost and Pricing Models of CPM with ad inventory in countries such as United States, United Kingdom, Canada, Germany, Pakistan, India. Great at targeting and inventory is accessible in programmatic ad exchanges. Will use them again whenever I am looking for a Managed Service and Self-Service solution of YouTube MCN.
Online Marketing Manager
Oct 18, 2018
San Francisco
Desktop Display, Mobile Video, Connected TV, Best Pricing
Review of Advertising on Defy Media, they have a Rate Card Cost and Pricing Models of CPM with ad inventory in countries such as United States, United Kingdom, Canada, Germany, Pakistan, India. Great at targeting and inventory is accessible in programmatic ad exchanges. Will use them again whenever I am looking for a Managed Service and Self-Service solution of YouTube MCN.
Online Marketing Manager
Oct 19, 2018
San Francisco
Desktop Display, Mobile Video, Connected TV, Best Pricing
Review of Advertising on Defy Media, they have a Rate Card Cost and Pricing Models of CPM with ad inventory in countries such as United States, United Kingdom, Canada, Germany, Pakistan, India. Great at targeting and inventory is accessible in programmatic ad exchanges. Will use them again whenever I am looking for a Managed Service and Self-Service solution of YouTube MCN.
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Creatives
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Defy Media advertising reaches 7.86M visitors across desktop and mobile web, in countries such as United States, United Kingdom, Canada, Germany, Pakistan, India. Pricing models they offer are CPM on channels such as Display, Mobile, MobileVideo, Native, Social, Video Advertising on Defy Media will allow you to reach consumers in industries or verticals such as Consumer Packaged Goods, Technology, Automotive, eCommerce, Gaming, Health & Beauty, Travel & Leisure, Sports, Food & Beverage, Education, Retail, Telecommunications, Clothing & Fashion, Dating, Entertainment; you can target them with parameters such as: Content: Entertainment, Women's Lifestyle, Comedy, Gaming.

They are headquartered at 151 West 26th Street 11th Floor New York, NY 10001 United States of America, and have 104 advertising & marketing contacts listed on Thalamus. According to their Ads.txt, Defy Media inventory partners include: appnexus.com, conversantmedia.com, google.com, indexexchange.com, openx.com, rubiconproject.com, sovrn.com, lijit.com, adtech.com, aolcloud.net, advertising.com, contextweb.com, spotxchange.com, spotx.tv, freewheel.tv, taboola.com, triplelift.com, sharethrough.com, aps.amazon.com, 33across.com, pubmatic.com, amazon.com, criteo.com, emxdgt.com, amazon-adsystem.com, c1exchange.com, coxmt.com, districtm.io, lkqd.net, rhythmone.com, tremorhub.com, brightcom.com, synacor.com, gumgum.com, ironsrc.com, streamrail.net, brightroll.com, smartadserver.com, telaria.com, lkqd.com, smaato.com, smartclip.net, undertone.com, carambo.la, improvedigital.com, loopme.com, beachfront.com, somoaudience.com, mobileadtrading.com, getpolymorph.com, adsnative.com, adform.com.