Doubleclick-Bid-Manager-Advertising-Reviews-Pricing

DoubleClick connects the right people, in the right moments, to make digital advertising work better.

Capabilities
  • Desktop Display
    • Brand Integrations
      Yes No
    • Sponsored Posts
      Yes No
    • Native Ads
      Yes No
    • High-Impact (Takeovers, Billboards, Overlays, Sliders, Skins)
      Yes No
    • Rich Media (Expandable & Non-Expandable)
      Yes No
  • Desktop Video
    • In-Banner Video
      Yes No
    • Pre-Roll
      Yes No
    • Mid-Roll
      Yes No
    • Post-Roll
      Yes No
    • Video Companion Ad
      Yes No
    • Outstream Video
      Yes No
    • Custom Video Executions
      Yes No
  • Mobile Display
    Platform Supported:
    • Android
    • iOS
    • Mobile Web
    • Mobile Rich Media (Including Interstitials & Expandables)
      Yes No
    • Tablet Traffic
      Yes No
    • Native & Custom Mobile Executions
      Yes No
    • Requires SDK Integration
      Yes No
  • Mobile Video
    • Pre-Roll
      Yes No
    • Mid-Roll
      Yes No
    • Post-Roll
      Yes No
    • Outstream Video
      Yes No
    • Custom Mobile Video Executions
      Yes No
  • Social
  • Desktop Display, Desktop Video, Mobile Display, Mobile Video, Social
  • CPM, % of Media Spend
  • Ad Technology Provider, Demand Side Platform, Retargeting
  • Headline:
    Digital Advertising Solutions
  • Self / Managed Service:
    Self-Service & Managed Service
  • Industries
    Automotive, Clothing & Fashion, Consumer Packaged Goods, Dating, eCommerce, Education, Energy and Utilities, Entertainment, Financial Services, Food & Beverage, Gaming, Government & Politics, Health & Beauty, Healthcare, Non-Profit, Retail, Sports, Technology, Telecommunications, Travel & Leisure
  • Key Differentiator
    Access to over 37B impressions every day, Global inventory into 40 countries including mobile, video, rich media, and private inventory. Access to data from remarketing lists created in DFA & DoubleClick Search.
  • Owned / Operated Properties
    fletchersfields.com, Invitemedia.com, Doubleclick.com, admeld.com
  • Targeting

    Predictive, Behavioral, Contextual, Remarketing

  • Data Partners
    Acxiom, AdAdvisor, AddThis, Alliant, Autobytel, Bizo, Brilig, Crosspixelmedia, Crystal Semantics, Datalogix, Datonics, Epsilon, Exelate, Eyeota, Grapeshot, HomeAway, Integral Ad Science, |X|, LiveRamp, Mark&Mini, Mastercard Advisors, Peer39, Proximic, Lotame, V12 Group, VisualDNA, Nielsen PRIZM, LiveRamp, Audiencerate.
  • Ad Verification / Brand Safety / Measurement / Viewability Partners
    Integral Ad Science, DoubleVerify, AdLoox
  • Approved 3rd Party Ad Serving / Rich Media Vendors
    Sizmek - http://www.sizmek.com
  • Mobile App Install Tracking Partners
    AppsFlyer
Contacts
PERSON
ROLE
CONTACT INFO & EMAIL
ACTIONS
Lacey Aston
Account Manager, DoubleClick Bid Manager at Google
Adrienne Buhmann
San Francisco Bay Area
Account Director, DoubleClick Bid Manager at Google
Shelby Johnston
Greater New York City Area
Head of DoubleClick Bid Manager Sales, Agency
Site Traffic
  • 1 Global Rank
  • 1
    United States
  • 40.8B Estimated Visits
Traffic Sources
  • Direct
    88.87%
  • Social
    6.27%
  • Referrals
    3.49%
  • Search
    0.61%
  • Mail
    0.60%
  • Display
    0.16%
Geography Breakdown
  • United States
    36.34%
  • India
    4.26%
  • Brazil
    3.78%
  • Japan
    3.08%
  • United Kingdom
    2.91%
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Network Data
Country Breakdown
  • Germany
  • United States
  • United Kingdom
  • Spain
  • France
  • Italy
  • Netherlands
  • Brazil
  • South Korea
  • China
Reviews
5 out of 5 stars
Agency Media Planner
Mar 31, 2015
Awareness, Director Response, Retargeting
Varies
One of the better DSPs out there especially in terms of the data transparency. Again, being a Google product it is much easier for an advertiser/agency to work with DBM then any other DSP. Data targeting options are seamlessly integrated as compared to some other DSPs. For e.g. you need to activate a third party provider for contextual in Appnexus but DBM has it baked in. The CPM markups (commission) tend to be higher but for a medium to large advertiser, it is well worth it considering the advanced targeting abilities and post-analysis data you can glean from the platform
Files
Creatives
Doubleclick Bid Manager advertising reaches 40.8B visitors across desktop and mobile web, in countries such as United States, India, Japan, United Kingdom, Germany, Spain, France, Italy, Netherlands, Brazil, South Korea, China. Pricing models they offer are CPM, % of Media Spend on channels such as Display, Video, Mobile, MobileVideo, Social Advertising on Doubleclick Bid Manager will allow you to reach consumers in industries or verticals such as Technology, Food & Beverage, Health & Beauty, Non-Profit, Energy and Utilities, Healthcare, Sports, Government & Politics, Dating, Telecommunications, Entertainment, Financial Services, Clothing & Fashion, Automotive, Gaming, Consumer Packaged Goods, Retail, Travel & Leisure, Education, eCommerce; you can target them with parameters such as: Predictive, Behavioral, Contextual, Remarketing.

They have 4 advertising & marketing contacts listed on Thalamus.