ESPN-Media-Advertising-Reviews-Pricing

ESPN, Inc., The Worldwide Leader in Sports, is the leading multinational, multimedia sports entertainment company featuring the broadest portfolio of multimedia sports assets with over 50 business entities. Sports media assets include ESPN on ABC, six domestic cable television networks (ESPN, launched in 1979; ESPN2; ESPN Classic; ESPNEWS; ESPN Deportes; ESPNU), ESPN HD and ESPN2 HD (high-definition simulcast services of ESPN and ESPN2, respectively), ESPN Regional Television, ESPN International (31 international networks and syndication), ESPN Radio, ESPN.com, ESPN The Magazine, ESPN Enterprises, ESPN Zones (sports-themed restaurants licensed by ESPN), and other growing new businesses including ESPN360.com (Broadband), ESPN Mobile Properties (wireless), ESPN On Demand, ESPN Interactive and ESPN PPV. Based in Bristol, Ct., ESPN is 80 percent owned by ABC, Inc., which is an indirect subsidiary of The Walt Disney Company. The Hearst Corporation holds a 20 percent interest in ESPN.

Source: Disney Company Overview

  • Company Name:
    ESPN Media
  • Parent Company Name:
    The Walt Disney Company
  • Headquarters:
    1 ESPN Plaza Bristol, CT 06010 United States of America
  • 5001-10000 employees
Capabilities
  • Connected TV
  • Linear TV
  • Desktop Display
    • Brand Integrations
      Yes No
    • Sponsored Posts
      Yes No
    • Native Ads
      Yes No
    • High-Impact (Takeovers, Billboards, Overlays, Sliders, Skins)
      Yes No
    • Rich Media (Expandable & Non-Expandable)
      Yes No
  • Mobile Display
    Platform Supported:
    • iOS
    • Android
    • Mobile Web
    • Mobile Rich Media (Including Interstitials & Expandables)
      Yes No
    • Tablet Traffic
      Yes No
    • Native & Custom Mobile Executions
      Yes No
    • Requires SDK Integration
      Yes No
  • Desktop Video
    • In-Banner Video
      Yes No
    • Pre-Roll
      Yes No
    • Mid-Roll
      Yes No
    • Post-Roll
      Yes No
    • Video Companion Ad
      Yes No
    • Outstream Video
      Yes No
    • Custom Video Executions
      Yes No
  • Connected TV, Linear TV, Desktop Display, Mobile Display, Desktop Video
  • CPM
  • Mobile App Publisher, Web Publisher
  • Headline:
    Publisher
  • Industries
    Entertainment, Retail, Sports
  • Key Differentiator
    ESPN.com is the leading provider of sports on the Internet. ESPN.com provides its users, the young, affluent, male sports fan, with late breaking news, statistics, schedules, and player updates, in addition to up-to-the minute sports scores from live events. ESPN.com offers informational incentives to its users, including ESPN Insider, Page 2, articles from ESPN The Magazine, Fantasy games and more. Sports enthusiasts choose ESPN.com, making it the #1 sports site. ESPN.com is home to ESPNdeportes.com, ESPNsoccernet, ABCSports.com and work in conjunction with the Walt Disney Internet Group.
  • Owned / Operated Properties
    espncricinfo.com, ESPN.Go.com, ESPN.Go.com/Video, sports.ESPN.Go.com/espn, games.ESPN.Go.com, Grantland.com, cricinfo.com, secsports.go.com, secdigitalnetwork.com, secdn.com, secondemand.com, fivethirtyeight.com, 710espnradio.com, 710espnradio.net, 710espn.com, 710espn.net
  • Approved 3rd Party Ad Serving / Rich Media Vendors
    Sizmek - http://www.sizmek.com
Contacts
PERSON
ROLE
CONTACT INFO & EMAIL
ACTIONS
Marc Mallett
Singapore
Senior Director of Sales, Asia Pacific Region at ESPN
Sara Gotfredson
Greater Los Angeles Area
Vice President, West Coast Multimedia Sales & Marketing
Patrick Kneeland
Greater Atlanta Area
Account Executive
Site Traffic
  • 451 Global Rank
  • 47
    India
  • 125M Estimated Visits
Traffic Sources
  • Direct
    61.34%
  • Search
    20.56%
  • Social
    7.63%
  • Mail
    5.45%
  • Referrals
    4.86%
  • Display
    0.15%
Geography Breakdown
  • India
    39.07%
  • United States
    14.19%
  • Pakistan
    7.15%
  • Bangladesh
    4.45%
  • United Kingdom
    4.36%
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Network Data
Reviews
2.5 out of 5 stars
Agency Media Planner
Jan 26, 2015
Brand Awareness
$25-30 CPM
Consistently over-priced and poorly serviced. They are one of the more expensive partners I've had on my plans but I am ALWAYS having issues. My favorite was calling me the day before our fiscal ended on a quick two week campaign and notifying me of $30k underdelivery with a "oops" and "I have another meeting I need to be in". I actually had them consistently upping costs on my input sheets as a way to sneak in additional funds as well. On top of that, they were one of the lowest performing partners on a brand lift study which, combined with stewardship of our buys, resulting in them being cut from our plans for the forseeable future.
User Acquisition Manager
Oct 17, 2014
Contextual Sports-Focused Content
$25.00 CPM
Oh, ESPN. Always trying to overcharge me because they're ESPN. Love ya to death, but geez…
Files
Creatives
Video Billboard
Wallpaper
Video Showcase
Sponsored Module
Pushdown
Overlay
Billboard
ESPN Media advertising reaches 125M visitors across desktop and mobile web, in countries such as India, United States, Pakistan, United Kingdom. Pricing models they offer are CPM on channels such as Connected TV, Linear TV, Display, Mobile, Video Advertising on ESPN Media will allow you to reach consumers in industries or verticals such as Retail, Entertainment, Sports.

They are headquartered at 1 ESPN Plaza Bristol, CT 06010 United States of America, and have 935 advertising & marketing contacts listed on Thalamus. According to their Ads.txt, ESPN Media inventory partners include: google.com, outbrain.com, appnexus.com, indexexchange.com, districtm.io, pubmatic.com, contextweb.com, openx.com, rubiconproject.com, sovrn.com, criteo.com, adform.com, smartadserver.com, improvedigital.com, freewheel.tv, trustx.org, spotxchange.com, spotx.tv, mars.media.