FADER-Advertising-Reviews-Pricing

The FADER is the definitive voice of emerging music and the lifestyle that surrounds it. Through in-depth reporting and a distinct street sensibility, The FADER aggressively covers the most dynamic breadth of music and style emanating from the fringes of the underground to the heart of the mainstream. The FADER is the authority on what’s next.

Capabilities
  • Desktop Display
    • Brand Integrations
      Yes No
    • Sponsored Posts
      Yes No
    • Native Ads
      Yes No
    • High-Impact (Takeovers, Billboards, Overlays, Sliders, Skins)
      Yes No
    • Rich Media (Expandable & Non-Expandable)
      Yes No
  • Desktop Video
    • In-Banner Video
      Yes No
    • Pre-Roll
      Yes No
    • Mid-Roll
      Yes No
    • Post-Roll
      Yes No
    • Video Companion Ad
      Yes No
    • Outstream Video
      Yes No
    • Custom Video Executions
      Yes No
  • Mobile Display
    • Mobile Rich Media (Including Interstitials & Expandables)
      Yes No
    • Tablet Traffic
      Yes No
    • Native & Custom Mobile Executions
      Yes No
    • Requires SDK Integration
      Yes No
  • Social
  • Email
  • Desktop Display, Desktop Video, Mobile Display, Social, Email
  • CPM
  • Web Publisher
  • Headline:
    Publisher
  • Self / Managed Service:
    Managed Service
  • Industries
    Entertainment
  • Key Differentiator
    Launched in 1999 and founded by Rob Stone and Jon Cohen, The FADER is an award-winning, ahead-of-the-curve, music, style and culture publication and the unofficial guide to what’s next in music. Led by president and publisher Andy Cohn, The FADER is credited with giving early exposure to top artists including Kanye West, Bon Iver, Kendrick Lamar, Outkast, The Strokes, Drake and The White Stripes. The FADER brand has expanded in innovative ways, providing a cross-platform reach across print, digital, experiential, mobile, and social media realms. The FADER and its network of partners speak to a combined audience of two million influential young adults monthly, and include Insound, Afropunk, 1200Squad.com, East Village Radio, Oh My Rockness, and The Cornerstone Mixtape.
  • Owned / Operated Properties
    thefader.com
Contacts
PERSON
ROLE
CONTACT INFO & EMAIL
ACTIONS
Graham Heth
Associate Publisher at The FADER
John Majer
Digital at The FADER
Arpan Somani
Greater New York City Area
Account Manager at The FADER
Rob Stone
Greater New York City Area
Owner and co-CEO
Andy Cohn
Greater New York City Area
President & Publisher
Kate Carrington
Greater New York City Area
VP Marketing
Site Traffic
  • 25894 Global Rank
  • 8693
    United States
  • 3.61M Estimated Visits
Traffic Sources
  • Search
    58.30%
  • Social
    24.04%
  • Direct
    15.04%
  • Referrals
    2.36%
  • Mail
    0.13%
  • Display
    0.12%
Geography Breakdown
  • United States
    43.98%
  • United Kingdom
    11.24%
  • Canada
    5.70%
  • France
    3.09%
  • Australia
    2.87%
Powered by Similar web
Network Data
Country Breakdown
  • Australia
  • Canada
  • Germany
  • United States
  • United Kingdom
Email / Social Data
  • 392k
    Facebook fans
  • 413k
    Twitter followers
  • 261k
    Instagram followers
Desktop Display
  • 528k display total monthly uniques
  • 1.1M display total monthly impressions
Mobile Display
  • 1.04M mobile total monthly uniques
  • 1.68M mobile monthly overall impressions
50%
In-App
50%
Mobile Web
70%
iOS
30%
Android
50%
Phone
50%
Tablet
Audience Demographics
57% male
43% female
Age
18
15%
18-24
17%
25-34
27%
35-44
23%
45-54
12%
55-64
4%
65+
2%
Income
$0k-$50k
58%
$50k-$100k
28%
$100k-$150k
8%
$150k+
6%
Education
No College
36%
College
49%
Grad School
15%
Reviews
Online Marketing Manager
Sep 14, 2018
San Francisco
Desktop Display, Mobile Video, Connected TV, Best Pricing
Review of Advertising on FADER, they have a Rate Card Cost and Pricing Models of CPM with ad inventory in countries such as United States, United Kingdom, Canada, France, Australia, Germany. Great at targeting and inventory is accessible in programmatic ad exchanges. Will use them again whenever I am looking for a Managed Service and Self-Service solution of Web Publisher.
Online Marketing Manager
Sep 10, 2018
San Francisco
Desktop Display, Mobile Video, Connected TV, Best Pricing
Review of Advertising on FADER, they have a Rate Card Cost and Pricing Models of CPM with ad inventory in countries such as United States, United Kingdom, Canada, France, Australia, Germany. Great at targeting and inventory is accessible in programmatic ad exchanges. Will use them again whenever I am looking for a Managed Service and Self-Service solution of Web Publisher.
Online Marketing Manager
Sep 12, 2018
San Francisco
Desktop Display, Mobile Video, Connected TV, Best Pricing
Review of Advertising on FADER, they have a Rate Card Cost and Pricing Models of CPM with ad inventory in countries such as United States, United Kingdom, Canada, France, Australia, Germany. Great at targeting and inventory is accessible in programmatic ad exchanges. Will use them again whenever I am looking for a Managed Service and Self-Service solution of Web Publisher.
Files
Creatives
FADER
FADER advertising reaches 3.61M visitors across desktop and mobile web, in countries such as United States, United Kingdom, Canada, France, Australia, Germany. Pricing models they offer are CPM on channels such as Display, Video, Mobile, Social, Email Advertising on FADER will allow you to reach consumers in industries or verticals such as Entertainment.

They have 20 advertising & marketing contacts listed on Thalamus.