Fodors-Advertising-Reviews-Pricing

Fodor's helps you unleash the possibilities of travel by providing the insights and tools you need to experience the trips you want. While you're always at the helm, Fodor's offers the assurance of our expertise, the guarantee of selectivity, and the choice details that truly define a destination. It's like having a friend wherever you travel.

Resources that you'll want to read as well as reference, our guide books and website offer current and discerning shopping, dining, hotel, and culture recommendations, as well as compelling features and articles that convey the essence of each destination. And we are confident that we're giving you the best information because our products are written by people who live there. We seek to hire local writers who know their destinations better than anyone else. Our worldwide team of over 700 travel writers bring you the latest, most accurate coverage, and like trusted companions, reveal local treasures and everything you need to know before you arrive.

More than an online resource, Fodors.com connects you to a like-minded community of selective travelers-living, learning, and traveling on their terms. Together, our books, our website, and you make it possible for every trip to be a trip of a lifetime.

Capabilities
  • Desktop Display
    • Brand Integrations
      Yes No
    • Sponsored Posts
      Yes No
    • Native Ads
      Yes No
    • High-Impact (Takeovers, Billboards, Overlays, Sliders, Skins)
      Yes No
    • Rich Media (Expandable & Non-Expandable)
      Yes No
  • Desktop Video
    • In-Banner Video
      Yes No
    • Pre-Roll
      Yes No
    • Mid-Roll
      Yes No
    • Post-Roll
      Yes No
    • Video Companion Ad
      Yes No
    • Outstream Video
      Yes No
    • Custom Video Executions
      Yes No
  • Mobile Display
    • Mobile Rich Media (Including Interstitials & Expandables)
      Yes No
    • Tablet Traffic
      Yes No
    • Native & Custom Mobile Executions
      Yes No
    • Requires SDK Integration
      Yes No
    Ad Features / Call-To-Actions
    N/A
  • Social
  • Email
  • Desktop Display, Desktop Video, Mobile Display, Social, Email
  • CPM
  • Web Publisher
  • Headline:
    Fodor's Travel Guides - Plan Your Trip Online
  • Self / Managed Service:
    Managed Service
  • Industries
    Travel & Leisure
  • Key Differentiator
    FODOR'S PROVIDES TRAVELERS WITH INDISPENSABLE TRAVEL GUIDANCE With 4.3 million monthly uniques, 26.5 million monthly page views, and an audience of frequent leisure and business travelers, Fodors.com provides key advertising opportunities for travel, finance, auto, luxury, retail, and lifestyle brands. EXPANSIVE Comprehensive guides to 7,500 worldwide destinations written by a vast team of travel experts. CURATED Highly curated, expert advice on the best hotels, sights, restaurants, shops, and nightlife for every traveler's taste and budget. INSPIRING Slideshows, news, features, and trip idea tools provide daily inspiration and timely tips on where to travel and when.
  • Owned / Operated Properties
    Fodors.com
  • Approved 3rd Party Ad Serving / Rich Media Vendors
    Sizmek - http://www.sizmek.com
  • Mobile App Install Tracking Partners
    N/A
Contacts
PERSON
ROLE
CONTACT INFO & EMAIL
ACTIONS
Christine Smith
Sales Director at Fodor's Travel, a division of Penguin Random House
Esther S.
Greater Los Angeles Area
Marketing Manager
Site Traffic
  • 20316 Global Rank
  • 5923
    United States
  • 3.34M Estimated Visits
Traffic Sources
  • Search
    83.14%
  • Direct
    12.39%
  • Mail
    1.78%
  • Referrals
    1.36%
  • Social
    1.32%
  • Display
    0.01%
Geography Breakdown
  • United States
    58.13%
  • United Kingdom
    5.70%
  • Canada
    5.52%
  • Australia
    2.29%
  • Germany
    1.98%
Powered by Similar web
Network Data
Country Breakdown
  • Australia
  • Canada
  • Italy
  • United States
  • United Kingdom
Email / Social Data
  • 75k
    Facebook fans
  • 693k
    Twitter followers
  • 63.9k
    Instagram followers
  • 103k
    Pinterest followers
Desktop Display
  • 2.6M display total monthly uniques
  • 10.3M display total monthly impressions
Mobile Display
  • 2.5M mobile total monthly uniques
  • 7.4M mobile monthly overall impressions
50%
In-App
50%
Mobile Web
76%
iOS
24%
Android
50%
Phone
50%
Tablet
Audience Demographics
39% male
61% female
Age
18
10%
18-24
13%
25-34
24%
35-44
20%
45-54
18%
55-64
10%
65+
5%
Income
$0k-$50k
35%
$50k-$100k
31%
$100k-$150k
17%
$150k+
17%
Education
No College
22%
College
50%
Grad School
28%
Reviews
Online Marketing Manager
Jun 18, 2018
San Francisco
Desktop Display, Mobile Video, Connected TV, Best Pricing
Review of Advertising on Fodors, they have a Rate Card Cost and Pricing Models of CPM with ad inventory in countries such as United States, United Kingdom, Canada, Germany, Australia, Italy. Great at targeting and inventory is accessible in programmatic ad exchanges. Will use them again whenever I am looking for a Managed Service and Self-Service solution of Web Publisher.
Online Marketing Manager
Jun 20, 2018
San Francisco
Desktop Display, Mobile Video, Connected TV, Best Pricing
Review of Advertising on Fodors, they have a Rate Card Cost and Pricing Models of CPM with ad inventory in countries such as United States, United Kingdom, Canada, Germany, Australia, Italy. Great at targeting and inventory is accessible in programmatic ad exchanges. Will use them again whenever I am looking for a Managed Service and Self-Service solution of Web Publisher.
Online Marketing Manager
Jun 15, 2018
San Francisco
Desktop Display, Mobile Video, Connected TV, Best Pricing
Review of Advertising on Fodors, they have a Rate Card Cost and Pricing Models of CPM with ad inventory in countries such as United States, United Kingdom, Canada, Germany, Australia, Italy. Great at targeting and inventory is accessible in programmatic ad exchanges. Will use them again whenever I am looking for a Managed Service and Self-Service solution of Web Publisher.
Files
Creatives
MEDIA KIT
ABOUT FODOR'S
Fodors advertising reaches 3.34M visitors across desktop and mobile web, in countries such as United States, United Kingdom, Canada, Germany, Australia, Italy. Pricing models they offer are CPM on channels such as Display, Video, Mobile, Social, Email Advertising on Fodors will allow you to reach consumers in industries or verticals such as Travel & Leisure.

They are headquartered at 1745 Broadway New York, NY 10019 United States, and have 6 advertising & marketing contacts listed on Thalamus. According to their Ads.txt, Fodors inventory partners include: indexexchange.com, google.com, districtm.io, appnexus.com, infolinks.com, sonobi.com, rhythmone.com, contextweb.com, exponential.com, tribalfusion.com, appnexus, openx.com, gumgum.com, 33across.com, adtech.com, advertising.com, aolcloud.net, bidtellect.com, criteo.com, lkqd.com, lkqd.net, outbrain.com, pubmatic.com, revcontent.com, smaato.com, spotx.tv, spotxchange.com, springserve.com, synacor.com, emxdgt.com, adtrue.com, netseer.com.