Food52-Advertising-Reviews-Pricing

We're Food52, and we've created a groundbreaking and award-winning cooking site. We support, connect, and celebrate home cooks, and give them everything they need in one place.

We have a top editorial, business, and engineering team that’s focused on using technology to find new and better ways to connect people around their specific food interests. We offer superb, highly curated information about food and cooking and we sell all the kitchen and tabletop goods cooks need through our shop Provisions. Our site attracts the most talented home cooks and contributors in the country; we also publish well-known professionals like Mario Batali, Gwyneth Paltrow, and Danny Meyer. And we have partnerships with Whole Foods Market and Random House.

Food52 has been named the best food website by the James Beard Foundation and IACP, and has been featured in the New York Times, NPR, Pando Daily, TechCrunch, and on the Today Show.

We're located in Chelsea, in New York City.

Capabilities
  • Desktop Display
    • Brand Integrations
      Yes No
    • Sponsored Posts
      Yes No
    • Native Ads
      Yes No
    • High-Impact (Takeovers, Billboards, Overlays, Sliders, Skins)
      Yes No
    • Rich Media (Expandable & Non-Expandable)
      Yes No
  • Email
  • Mobile Display
    • Mobile Rich Media (Including Interstitials & Expandables)
      Yes No
    • Tablet Traffic
      Yes No
    • Native & Custom Mobile Executions
      Yes No
    • Requires SDK Integration
      Yes No
  • Social
  • Desktop Display, Email, Mobile Display, Social
  • CPM
  • Web Publisher
  • Headline:
    Food community, recipes, kitchen & home products, and cooking contests.
  • Self / Managed Service:
    Managed Service
  • Industries
    Food & Beverage
  • Key Differentiator
    A few years ago, we set out to bring cooks together from all over to exchange recipes and ideas and to support each other in the kitchen. We wanted to create a buzzing place for others who do what we do all day long: talk about food! Together we create cookbooks, take on food projects, help others with our real-time food Q&A -- the Food52 Hotline -- and support local food producers. Since we started Food52 (we cook 52 weeks a year, get it?), millions of cooks and eaters have found their way to the site. We believe that if you want to eat better, and you want to help change our food system, you need to cook. Maybe not all the time, but some. You don't have to eat local foods every day; you don't have to shop at the farmers market every week. But it's good to try. We're not extremists in a cult of purity, slow-foodness, or locavorosity. We're realists who believe in applying the best aspects of those food movements to our everyday lives.
  • Owned / Operated Properties
    food52.com
  • Approved 3rd Party Ad Serving / Rich Media Vendors
    Sizmek - http://www.sizmek.com
Contacts
PERSON
ROLE
CONTACT INFO & EMAIL
ACTIONS
Jackie Stauffer
Vice President, Marketing and Business Development at Food52
Lauren Locke
VP Sales at Food52
Leandra Palermo Levine
Greater New York City Area
Senior Account Executive at Food52
Clare Slaughter
Greater New York City Area
Account Director
Megan Lang
Greater New York City Area
Digital Marketing Manager at Food52
Catherine O'donnell
Washington D.C. Metro Area
Marketing Coordinator at Food52
Site Traffic
  • 13987 Global Rank
  • 3441
    United States
  • 6.95M Estimated Visits
Traffic Sources
  • Search
    53.25%
  • Direct
    29.56%
  • Social
    7.18%
  • Referrals
    6.45%
  • Mail
    2.81%
  • Display
    0.74%
Geography Breakdown
  • United States
    71.91%
  • Canada
    5.12%
  • United Kingdom
    5.04%
  • Australia
    1.90%
  • Germany
    0.97%
Powered by Similar web
Ads.txt
Ad Exchange
Type
Publisher ID
Certification ID
33across.com
reseller
33
33across.com
reseller
0010b00001u6vjdaae
33across.com
reseller
0013300001r0t9maaa
adform.com
reseller
183
adtech.com
reseller
10048
adtech.com
reseller
10947
adtech.com
reseller
4520
adtech.com
reseller
9904
advertising.com
reseller
25034
advertising.com
reseller
25033
advertising.com
reseller
6614
Network Data
Country Breakdown
  • United States
    75%
Email / Social Data
  • 890k
    Facebook fans
  • 430k
    Twitter followers
  • 1.4M
    Instagram followers
  • 211k
    Pinterest followers
Desktop Display
  • 1.3M display total monthly uniques
  • 5.3M display total monthly impressions
Mobile Display
  • 3.2M mobile total monthly uniques
  • 8.2M mobile total monthly impressions
50%
In-App
50%
Mobile Web
50%
iOS
50%
Android
50%
Phone
50%
Tablet
Audience Demographics
23% male
77% female
Age
18
11%
18-24
10%
25-34
21%
35-44
21%
45-54
18%
55-64
13%
65+
6%
Income
$0k-$50k
41%
$50k-$100k
31%
$100k-$150k
15%
$150k+
13%
Education
No College
28%
College
49%
Grad School
23%
Reviews
Online Marketing Manager
Oct 09, 2018
San Francisco
Desktop Display, Mobile Video, Connected TV, Best Pricing
Review of Advertising on Food52, they have a Rate Card Cost and Pricing Models of CPM with ad inventory in countries such as United States, Canada, United Kingdom, Germany. Great at targeting and inventory is accessible in programmatic ad exchanges. Will use them again whenever I am looking for a Managed Service and Self-Service solution of Web Publisher.
Online Marketing Manager
Oct 15, 2018
San Francisco
Desktop Display, Mobile Video, Connected TV, Best Pricing
Review of Advertising on Food52, they have a Rate Card Cost and Pricing Models of CPM with ad inventory in countries such as United States, Canada, United Kingdom, Germany. Great at targeting and inventory is accessible in programmatic ad exchanges. Will use them again whenever I am looking for a Managed Service and Self-Service solution of Web Publisher.
Online Marketing Manager
Oct 13, 2018
San Francisco
Desktop Display, Mobile Video, Connected TV, Best Pricing
Review of Advertising on Food52, they have a Rate Card Cost and Pricing Models of CPM with ad inventory in countries such as United States, Canada, United Kingdom, Germany. Great at targeting and inventory is accessible in programmatic ad exchanges. Will use them again whenever I am looking for a Managed Service and Self-Service solution of Web Publisher.
Files
Creatives
Food52 advertising reaches 6.95M visitors across desktop and mobile web, in countries such as United States, Canada, United Kingdom, Germany. Pricing models they offer are CPM on channels such as Display, Email, Mobile, Social Advertising on Food52 will allow you to reach consumers in industries or verticals such as Food & Beverage.

They are headquartered at 122 W 26th St. 8th Floor New York, NY 10001 United States, and have 29 advertising & marketing contacts listed on Thalamus. According to their Ads.txt, Food52 inventory partners include: freestar.io, google.com, appnexus.com, indexexchange.com, openx.com, rhythmone.com, 1rx.io, districtm.io, rubiconproject.com, sovrn.com, lijit.com, gumgum.com, pubmatic.com, contextweb.com, conversantmedia.com, sharethrough.com, spotxchange.com, spotx.tv, emxdgt.com, smartadserver.com, improvedigital.com, adform.com, freewheel.tv, outbrain.com, lkqd.net, lkqd.com, tremorhub.com, vertamedia.com, springserve.com, advertising.com, fyber.com, tidaltv.com, exponential.com, tribalfusion.com, anyclip-media.com, beachfront.com, brightcom.com, imonomy.com, aolcloud.net, adtech.com, criteo.com, 33across.com, synacor.com, adyoulike.com, deepintent.com, coxmt.com, somoaudience.com, mobileadtrading.com, sonobi.com, lockerdome.com, aerserv.com, switchconcepts.com, taboola.com, quantcast.com, ssphwy.com, experian.com, theagency.com, bidtellect.com, revcontent.com, smaato.com, triplelift.com, media.net, vindicosuite.com, undertone.com, powerlinks.com, nativo.com, vhbx.co, infolinks.com, yieldlab.net, nativeads.com.