GameGenetics GmbH, founded in 2009 in Berlin, is a leading specialist in user acquisition for free mobile and online games. The company enables game developers to market games more effectively, win relevant players and to speed up their global growth and gives international publishers access to a first-rate game portfolio. GameGenetics brings into focus sophisticated technology (RTA, Programmatic, Life Time Optimization, etc.), to offer each game developer an innovative and tailor-fit user acquisition service. GameGenetics works closely with leading publishers such as Electronic Arts, Kabam and Ubisoft. It currently has a portfolio of 1,000 high quality mobile and online games developed by 300 game developers/publishers available in 185 countries and in over 30 languages. To reach out to relevant target groups, GameGenetics has created an international distribution network comprised of more than 3,000 channel partners such as Dell and Lenovo, hundreds of gaming websites and advertising networks as Facebook, Yahoo! and Google.
In Germany, GameGenetics established media cooperations with key players like Bild.de and Web.de.
Through partner integrations and game advertisements, GameGenetics generates more than 100 billion worldwide ad impressions per month, leading to millions of game registrations.
The international GameGenetics team includes experts from 20 nations and is headed by company CEO Jeffry van Ede.
- Company Name:GameGenetics
- Parent Company Name:acquired by Simplaex
Mobile Display, Social
CPA, CPC, CPI, CPM, CPV
- Headline:Online and Mobile Advertising Network
- Key DifferentiatorWHAT WE DO. GameGenetics secures quality traffic from all over the world to push signups, registrations and app installs for your games. We find gamers that activate and monetize well, and we drive them to your games through our extensive network of performance partners and content websites. CONTENT INTEGRATIONS. We run white-label gaming channels for sites like bild.de, web.de or gamesload.de. We can place your game with more than 80 editorial partners in over 25 countries! DISPLAY CHANNELS. Our 2200+ trusted partners from all over the world are carefully selected for quality and have proven themselves in campaigns for all kinds of online games. Whether you are looking for hardcore fantasy fans in Chile or casual-gaming soccer moms in the US, we have the right channels for your target audience! APP SOLUTIONS. GameGenetics offers app solutions for mobile phones and OEMs. White-label mobile apps are available for iOS, Android and Windows Phone while our OEM solution is featured on Dell and Lenovo devices worldwide. AFFILIATE NETWORK. We run our own self-serve affiliate network at partner.popmog.com. Hundreds of partners are waiting to promote your game through our easy-to-use smart widgets! SOCIAL MEDIA. Our in-house team runs hundreds of high-performance campaigns on Facebook, integrating with our advertiser’s social media activities for maximum results.
- Mobile App Install Tracking PartnersMobileApp Tracking by TUNE, Kochava, Adjust, AppsFlyer
- 100B mobile monthly overall impressions
They have 9 advertising & marketing contacts listed on Thalamus.