The Hickory Daily Record is the leading source for news, sports, entertainment, classifieds and obituaries for North Carolina's Catawba Valley, which includes four counties -- Catawba, Caldwell, Burke and Alexander -- and the cities/towns of Hickory, Lenoir, Morganton, Newton, Conover, Granite Falls, Valdese, Long View, Taylorsville and Hildebran.

Capabilities
  • Desktop Display
    • Brand Integrations
      Yes No
    • Sponsored Posts
      Yes No
    • Native Ads
      Yes No
    • High-Impact (Takeovers, Billboards, Overlays, Sliders, Skins)
      Yes No
    • Rich Media (Expandable & Non-Expandable)
      Yes No
  • Mobile Display
    • Mobile Rich Media (Including Interstitials & Expandables)
      Yes No
    • Tablet Traffic
      Yes No
    • Native & Custom Mobile Executions
      Yes No
    • Requires SDK Integration
      Yes No
  • Social
  • Desktop Display, Mobile Display, Social
  • CPM
  • Web Publisher
  • Headline:
    Catawba Valley's source for local news and sports since 1915
  • Self / Managed Service:
    Managed Service
  • Industries
    Entertainment, Government & Politics, Health & Beauty, Healthcare, Sports
  • Key Differentiator
    Advertise With Us The North Carolina Community Group gives you more than 3 million chances each month to connect online with readers at one of our six BH Media newspapers: Hickory Daily Record, Statesville Record & Landmark, Morganton News Herald, Independent Tribune, McDowell News and Mooresville Tribune. Find out how with our contacts to the right side of this page, or download one of our digital media kits at the bottom of the page. Product Overviews Banner Advertising: The bread-and-butter of online advertising, banner ads gives you exposure to our core audiences across the region. Our in-house creative services department gives you access to rich media and video elements for the most effective visuals. E-Mail Marketing: With our database of emails approaching 50,000, the North Carolina Community Group is uniquely positioned to get your message into readers' inboxes across the region. Run your ad in one of our daily newsletters or breaking news alerts, or have us send out an email marketing blast on your behalf. Mobile Marketing: Want our readers to hear your call? Advertise on their cell phones. When readers check the latest headlines on the go, you'll go with them while targeting our fastest-growing digital audience. Yahoo!: With 3 in 4 U.S. web users visiting Yahoo! each month, it can be a powerful tool in getting your message out. Yahoo! fine-tunes the audience for your ads, using behavioral targeting to share your message with your best potential customers.
  • Owned / Operated Properties
    hickoryrecord.com
Contacts
PERSON
ROLE
CONTACT INFO & EMAIL
ACTIONS
John Pendley
Digital Advertising Sales Manager
Decota Walls
Recruitment Advertising Specialist
Melanie Armino
Advertising Director
828-322-4510 ext. 5500
Site Traffic
  • 185295 Global Rank
  • 38825
    United States
  • 263k Estimated Visits
Traffic Sources
  • Search
    44.08%
  • Direct
    39.31%
  • Social
    13.63%
  • Referrals
    2.14%
  • Mail
    0.85%
  • Display
    0.00%
Geography Breakdown
  • United States
    89.70%
  • Costa Rica
    2.80%
  • United Kingdom
    1.70%
  • Germany
    1.11%
  • Canada
    1.04%
Powered by Similar web
Network Data
Country Breakdown
  • United States
  • Germany
  • Canada
  • United Kingdom
  • Australia
Email / Social Data
  • 30.2k
    Facebook fans
  • 6.6k
    Twitter followers
  • 500
    Pinterest followers
Desktop Display
  • 101k display total monthly uniques
  • 407k display total monthly impressions
Mobile Display
  • 16k mobile total monthly uniques
  • 565k mobile monthly overall impressions
73%
Phone
27%
Tablet
Audience Demographics
45% male
55% female
Age
18
15%
18-24
10%
25-34
15%
35-44
20%
45-54
20%
55-64
15%
65+
5%
Income
$0k-$50k
50%
$50k-$100k
30%
$100k-$150k
10%
$150k+
10%
Education
No College
45%
College
40%
Grad School
15%
Reviews
Online Marketing Manager
Jun 10, 2018
San Francisco
Desktop Display, Mobile Video, Connected TV, Best Pricing
Review of Advertising on Hickory Daily Record, they have a Rate Card Cost and Pricing Models of CPM with ad inventory in countries such as United States, Costa Rica, United Kingdom, Germany, Canada, Australia. Great at targeting and inventory is accessible in programmatic ad exchanges. Will use them again whenever I am looking for a Managed Service and Self-Service solution of Web Publisher.
Online Marketing Manager
Jun 14, 2018
San Francisco
Desktop Display, Mobile Video, Connected TV, Best Pricing
Review of Advertising on Hickory Daily Record, they have a Rate Card Cost and Pricing Models of CPM with ad inventory in countries such as United States, Costa Rica, United Kingdom, Germany, Canada, Australia. Great at targeting and inventory is accessible in programmatic ad exchanges. Will use them again whenever I am looking for a Managed Service and Self-Service solution of Web Publisher.
Online Marketing Manager
Jun 20, 2018
San Francisco
Desktop Display, Mobile Video, Connected TV, Best Pricing
Review of Advertising on Hickory Daily Record, they have a Rate Card Cost and Pricing Models of CPM with ad inventory in countries such as United States, Costa Rica, United Kingdom, Germany, Canada, Australia. Great at targeting and inventory is accessible in programmatic ad exchanges. Will use them again whenever I am looking for a Managed Service and Self-Service solution of Web Publisher.
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Creatives
Hickory Daily Record advertising reaches 263k visitors across desktop and mobile web, in countries such as United States, Costa Rica, United Kingdom, Germany, Canada, Australia. Pricing models they offer are CPM on channels such as Display, Mobile, Social Advertising on Hickory Daily Record will allow you to reach consumers in industries or verticals such as Entertainment, Healthcare, Sports, Health & Beauty, Government & Politics.

They are headquartered at 1100 11th Ave. Blvd. SE Hickory, NC 28602 United States, and have 8 advertising & marketing contacts listed on Thalamus. According to their Ads.txt, Hickory Daily Record inventory partners include: google.com, indexexchange.com, aps.amazon.com, deepintent.com, openx.com, coxmt.com, sovrn.com, appnexus.com, t.brand-server.com, emxdgt.com, rubiconproject.com, pubmatic.com, districtm.io, rhythmone.com, lkqd.net, lkqd.com, spotxchange.com, advertising.com, improvedigital.com, baronsmedia.com, monarchads.com, freewheel.tv, smartadserver.com, exponential.com, contextweb.com, fyber.com, tribalfusion.com, adtech.com, aolcloud.net, thrive.plus, spotx.tv, springserve.com, aol.com, turf.digital, undertone.com, tremorhub.com, btrll.com, beachfront.com.