Founded February 2012, Human Demand (HD) is the leading independent mobile Demand Side (DSP) & Data Management Platform (DMP) company providing mobile audience solutions to advertisers.

Human Demand provides brands and agencies with a fully transparent, highly scalable and efficient mobile media solution. HD utilizes real-time bidding (RTB) programmatic exchange buying, and layers in unique data targeting sets including hyper local geo-targeting. We execute rich media and video mobile ad campaigns, in addition to standard mobile display banners.

As a DSP, Human Demand offers agencies and trading desks the industry’s most robust RTB self-serve platform for mobile ads. The Company leverages its proprietary technology platform to bid on and serve advertisements across all Mobile Ad Exchanges.

As a DMP, the Company enriches the typically undifferentiated mobile display and video inventory in real time and makes it intensely more valuable. The Company delivers targeted mobile audiences at scale through its proprietary "AppAudience" data, superior location insights, campaign optimization, and visual analytics.

Human Demand has a team of 15 and is headquartered in New York City.

  • Company Name:
  • Parent Company Name:
    Ignition One
  • Headquarters:
    317 Madison Avenue 18th Floor New York, NY 10017 United States of America
  • Office Locations:
    New York, Koramangala, Tokyo, São Paulo, California, Paris, München, London, Michigan, Ohio, Diegem, Atlanta
  • 11-50 employees
  • Mobile Display
    Platform Supported:
    • iOS
    • Android
    • Mobile Web
    • Mobile Rich Media (Including Interstitials & Expandables)
      Yes No
    • Tablet Traffic
      Yes No
    • Native & Custom Mobile Executions
      Yes No
    • Requires SDK Integration
      Yes No
  • Mobile Display
  • Demand Side Platform
  • Headline:
    Mobile Demand Side Platform: User Acquisition
  • Industries
  • Key Differentiator
    Complete Transparency.
  • Owned / Operated Properties
  • Targeting

    Country, Wi-Fi, Categories/Channels. Data Partners: HumanDemand

  • Data Partners
  • Ad Verification / Brand Safety / Measurement / Viewability Partners
  • Approved 3rd Party Ad Serving / Rich Media Vendors
    Sizmek -
  • Mobile App Install Tracking Partners
    Kochava, AppsFlyer
Site Traffic
  • 14570606 Global Rank
  • 243185
  • 82 Estimated Visits
Traffic Sources
  • Direct
  • Referrals
  • Mail
  • Search
  • Social
  • Display
Geography Breakdown
  • Romania
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Network Data
Country Breakdown
  • United States
  • Georgia
  • Belgium
  • United Kingdom
  • Germany
  • France
  • Brazil
  • Japan
  • India
4 out of 5 stars
Agency Media Planner
Oct 17, 2014
Programmatic, direct response, user acquisition
$4 CPM
Human Demand, they run across all the major mobile ad exchanges and have tons of capabilities. They were a top performer in the DR campaigns I ran with them. Worth checking out for DR, I would stay away if you are focused on brand safety as they buy mainly long tail and remnant inventory.
HumanDemand advertising reaches 82 visitors across desktop and mobile web, in countries such as Romania, United States, Georgia, Belgium, United Kingdom, Germany, France, Brazil, Japan, India. Pricing models they offer are on channels such as Mobile Advertising on HumanDemand will allow you to reach consumers in industries or verticals such as Technology; you can target them with parameters such as: Country, Wi-Fi, Categories/Channels. Data Partners: HumanDemand.

They are headquartered at 317 Madison Avenue 18th Floor New York, NY 10017 United States of America, and have 1 advertising & marketing contacts listed on Thalamus.