Inside Lacrosse was founded by Robert Carpenter, a Duke lacrosse and Vestal, NY High School graduate. Lacrosse has always been an incredible sport to play and to watch. However, up until that point in time it never had anyone telling its story.

Knowing that fans cannot be truly invested in a sport if they don’t have access to the news and the personalities surrounding it, Inside Lacrosse was born.

A ham and egg operation run out of Carpenter's spare bedroom in Towson, Maryland was all about printing and sending weekly score bulletins to lacrosse junkies nationally, in first-class envelopes so nothing was out of date. The maiden issue was a 16-page black-and-white newspaper consisting mostly of box scores and stats. Among the content was the news of Michigan State and New Hampshire dropping their men's varsity programs and Syracuse's epic 22-21 win over Virginia.

The sport has since changed dramatically. An east coast sport shot west like wildfire. Two pro leagues suddenly had legs beneath them. Companies were being bought by larger companies. And a media tailwind got behind all of it.

To match the growth, IL became a true media company in a two year top to bottom overhaul. Now, IL has evolved into a glossy, full-color format with 11 issues a year, produces an annual comprehensive NCAA season preview, Face-Off Yearbook, and hosts three of the sports biggest events each season in the Konica Minolta Face-Off Classic and the Konica Minolta Big City Classic.

Capabilities
  • Desktop Display
    • Brand Integrations
      Yes No
    • Sponsored Posts
      Yes No
    • Native Ads
      Yes No
    • High-Impact (Takeovers, Billboards, Overlays, Sliders, Skins)
      Yes No
    • Rich Media (Expandable & Non-Expandable)
      Yes No
  • Desktop Display
  • CPM
  • Web Publisher
  • Headline:
    News, analysis, and scores for college and high school lacrosse.
  • Self / Managed Service:
    Managed Service
  • Industries
    Entertainment, Gaming, Sports
  • Key Differentiator
    A Unique Opportunity Lacrosse offers a desirable demographic that defines itself through the sport. Online. Print. Events. TV. Only IL offers an integrated platform to reach this audience. Inside Lacrosse doesn’t just cover the trends, it furthers them. There is no way to reach more lacrosse people than through the IL family of products. Inside Lacrosse Magazine is the game’s leading publication, providing insight into the news and personalities that shape the sport. The dynamic photography and graphic presentation makes the explosive game action come to life. InsideLacrosse.com, along with sister sites (LacrosseForums.com and NLLinsider.com), comprises the single largest lacrosse audience in existence. Over a million unique users visited us over the spring, alone. The site is the leading provider of real-time news and analysis of the issues that drive fan interest. The growing video content on IL.tv showcases game highlights and lifestyle features. IL.com is also where the majority of company developments will happen in 2010. Face-Off Yearbook brings lacrosse fans a comprehensive look at the upcoming college season. This sports annual stays on desktops all year. Inside Lacrosse Events group the nation’s high-profile teams in professional sports venues. These “must-attend” events come with large scale marketing campaigns and create a game day experience unparalleled in lacrosse. To advertise with us or to get more information, contact Director of Sales, Amy Weinstein Flynn at aflynn@insidelacrosse.com.
  • Owned / Operated Properties
    insidelacrosse.com
Contacts
PERSON
ROLE
CONTACT INFO & EMAIL
ACTIONS
Amy Weinstein Flynn
Director of Sales
Christine Capella
Director of Marketing at Inside Lacrosse
Ryan Rabidou
Sales & Content Marketing Manager at Inside Lacrosse
Site Traffic
  • 92961 Global Rank
  • 19710
    United States
  • 401k Estimated Visits
Traffic Sources
  • Direct
    56.86%
  • Search
    31.90%
  • Social
    6.59%
  • Referrals
    3.04%
  • Mail
    1.56%
  • Display
    0.06%
Geography Breakdown
  • United States
    85.83%
  • Canada
    4.28%
  • United Kingdom
    3.90%
  • India
    2.60%
  • Israel
    0.50%
Powered by Similar web
Network Data
Email / Social Data
  • 70.6k
    Facebook fans
  • 82.9k
    Twitter followers
  • 45k
    Instagram followers
Desktop Display
  • 1M display total monthly uniques
Reviews
Online Marketing Manager
Jul 16, 2018
San Francisco
Desktop Display, Mobile Video, Connected TV, Best Pricing
Review of Advertising on Inside Lacrosse, they have a Rate Card Cost and Pricing Models of CPM with ad inventory in countries such as United States, Canada, United Kingdom, India, Israel. Great at targeting and inventory is accessible in programmatic ad exchanges. Will use them again whenever I am looking for a Managed Service and Self-Service solution of Web Publisher.
Online Marketing Manager
Jul 16, 2018
San Francisco
Desktop Display, Mobile Video, Connected TV, Best Pricing
Review of Advertising on Inside Lacrosse, they have a Rate Card Cost and Pricing Models of CPM with ad inventory in countries such as United States, Canada, United Kingdom, India, Israel. Great at targeting and inventory is accessible in programmatic ad exchanges. Will use them again whenever I am looking for a Managed Service and Self-Service solution of Web Publisher.
Online Marketing Manager
Jul 13, 2018
San Francisco
Desktop Display, Mobile Video, Connected TV, Best Pricing
Review of Advertising on Inside Lacrosse, they have a Rate Card Cost and Pricing Models of CPM with ad inventory in countries such as United States, Canada, United Kingdom, India, Israel. Great at targeting and inventory is accessible in programmatic ad exchanges. Will use them again whenever I am looking for a Managed Service and Self-Service solution of Web Publisher.
Files
Creatives
Inside Lacrosse advertising reaches 401k visitors across desktop and mobile web, in countries such as United States, Canada, United Kingdom, India, Israel. Pricing models they offer are CPM on channels such as Display Advertising on Inside Lacrosse will allow you to reach consumers in industries or verticals such as Sports, Entertainment, Gaming.

They have 3 advertising & marketing contacts listed on Thalamus.