Interactive-One-Advertising-Reviews-Pricing

Interactive One (www.interactiveone.com) is powered by the mission to create an online community and rich content and digital products that engage, entertain and inspire the lives of African Americans.

Interactive One is a wholly owned subsidiary of Radio One (www.radio-one.com), a publicly traded cross-platform media company that is the 5th largest terrestrial Radio company in the country and the controlling owner of TV One, the fastest growing network in cable television. Across all of its platforms, Radio One reaches over 80% of the African American audience in the U.S. every single month and generates over $400 million in advertising revenue annually. Radio One also is involved in original programming, research, events and franchises, and many other aspects of media targeted primarily at African Americans.

Interactive One, launched as a standalone entity in 2008, is responsible for creating all things digital at the company. Consumer offerings include the largest social networking site targeted at African Americans, Blackplanet, and over 60 other sites in categories such as news, local, music, entertainment and religion. Since its launch, Interactive One has quickly become the #1 online platform for a broad swath of the African American community, serving more than 7 million users monthly – or over 30% of the addressable market.

  • Company Name:
    Interactive One
  • Headquarters:
    4 NY Plaza Suite 501. New York, NY 10004
  • Office Locations:
    New York
  • 51-200 employees
Capabilities
  • Desktop Display
    • Brand Integrations
      Yes No
    • Sponsored Posts
      Yes No
    • Native Ads
      Yes No
    • High-Impact (Takeovers, Billboards, Overlays, Sliders, Skins)
      Yes No
    • Rich Media (Expandable & Non-Expandable)
      Yes No
  • Desktop Video
    • In-Banner Video
      Yes No
    • Pre-Roll
      Yes No
    • Mid-Roll
      Yes No
    • Post-Roll
      Yes No
    • Video Companion Ad
      Yes No
    • Outstream Video
      Yes No
    • Custom Video Executions
      Yes No
  • Mobile Display
    Platform Supported:
    • Android
    • iOS
    • Mobile Web
    • Mobile Rich Media (Including Interstitials & Expandables)
      Yes No
    • Tablet Traffic
      Yes No
    • Native & Custom Mobile Executions
      Yes No
    • Requires SDK Integration
      Yes No
  • Mobile Video
    • Pre-Roll
      Yes No
    • Mid-Roll
      Yes No
    • Post-Roll
      Yes No
    • Outstream Video
      Yes No
    • Custom Mobile Video Executions
      Yes No
  • Social
  • Desktop Display, Desktop Video, Mobile Display, Mobile Video, Social
  • CPM
  • Ad Network, Retargeting, Web Publisher
  • Headline:
    The Digital Solution for the New America
  • Self / Managed Service:
    Managed Service
  • Industries
    eCommerce, Entertainment, Financial Services, Non-Profit, Sports, Technology, Telecommunications
  • Key Differentiator
    WE TELL OUR STORIES IN COLOR Our point-of-view is unique, bold, innovative and real; it is as colorful as the audience we reach. We craft distinctive, daring, inventive, and authentic digital experiences every time we interact with our audience. Everything iOne creates, from content and ads to products, live events and games is made “in color.”
  • Owned / Operated Properties
    InteractiveOne.com, (Content), Elev8.com, GIANTlife.com, HelloBeautiful.com, NewsOne.com, ZonadeSabor.com, S2SMagazine.com., (Social), BlackPlanet.com, MiGente.com., (Local), MajicATL.com, HotSpotATL.com, MyPraiseATL.com, 92Q.com, MagicBaltimore.com, WOLBBaltimore.com, MyBaltimoreSpirit.com, My927Charlotte.com, PraiseCharlotte.com, TheBuzzCincy.com, WIZNation.com, MojoCincy.com, ZHipHopCleveland.com, WZAKCleveland.com, PraiseCleveland.com, NewsTalkCleveland.com, MyColumbusPower.com, MyColumbusJack.com, MyColumbusMagic.com, TheBeatDFW.com, OldSchool945.com, HotHipHopDetroit.com, KissDetroit.com, WCHBNewsDetroit.com, Praise1027Detroit.com, MyHoustonMajic.com, TheBoxHouston.com, News92FMHouston.com, RadioNOWIndy.com, TLCNapTown.com, PriaseIndy.com, TheBeatofPhilly.com, PraisePhilly.com, RNBPhilly.com, HipHopNC.com, FoxyNC.com, TheLightNC.com, iPowerRichmond.com, KissRichmond.com, PriaseRichmond.com, UrbanPetersburg.com, MajicATL.com, HotSpotATL.com, MyPraiseATL, Foxy955STL.com, Hot1041STL.com., oldschool955.com, theurbandaily.com, ononetv.com, hot963.com, boom945.com, boomphilly.com, praisebaltimore.com, ionedigital.com, newsone.com
  • Targeting

    Contextual, Demographic, Intent, Behavioral, Time of Day, Interest Retargeting, Geographic, Device. Channel: HelloBeautiful Women's, Urban Daily Men's, News One Affluent, GIANT Urban Youth, BDO Health, Latino

  • Approved 3rd Party Ad Serving / Rich Media Vendors
    Sizmek - http://www.sizmek.com
Contacts
PERSON
ROLE
CONTACT INFO & EMAIL
ACTIONS
Martin Moor
Director Digital Sales
Alvord Reese
Greater Chicago Area
Regional Sales Director
Deanna Burrell
Greater Chicago Area
Sales Director at Interactive One
Melinda McLauren
Greater New York City Area
Digital Account Manager
Diondra M. Humphries
Greater New York City Area
Senior Director, Integrated Marketing
Latia Glover
Greater New York City Area
Digital Marketing Coordinator
West Coast
Sales
Site Traffic
  • 73077 Global Rank
  • 14987
    United States
  • 1.07M Estimated Visits
Traffic Sources
  • Search
    45.25%
  • Social
    13.66%
  • Direct
    13.49%
  • Display
    13.42%
  • Referrals
    8.65%
  • Mail
    5.53%
Geography Breakdown
  • United States
    80.71%
  • United Kingdom
    3.16%
  • Canada
    1.35%
  • India
    1.16%
  • Australia
    1.05%
Powered by Similar web
Network Data
Country Breakdown
  • Canada
  • Israel
  • South Africa
  • United States
  • United Kingdom
40%
iOS
60%
Android
Audience Demographics
28% male
72% female
Age
18
20%
18-24
5%
25-34
20%
35-44
25%
45-54
20%
55-64
5%
65+
5%
Income
$0k-$50k
60%
$50k-$100k
30%
$100k-$150k
5%
$150k+
5%
Education
No College
40%
College
45%
Grad School
15%
Reviews
Online Marketing Manager
Aug 12, 2018
San Francisco
Desktop Display, Mobile Video, Connected TV, Best Pricing
Review of Advertising on Interactive One, they have a Rate Card Cost and Pricing Models of CPM with ad inventory in countries such as United States, United Kingdom, Canada, India, Israel, South Africa. Great at targeting and inventory is accessible in programmatic ad exchanges. Will use them again whenever I am looking for a Managed Service and Self-Service solution of Ad Network, Retargeting, Web Publisher.
Online Marketing Manager
Aug 15, 2018
San Francisco
Desktop Display, Mobile Video, Connected TV, Best Pricing
Review of Advertising on Interactive One, they have a Rate Card Cost and Pricing Models of CPM with ad inventory in countries such as United States, United Kingdom, Canada, India, Israel, South Africa. Great at targeting and inventory is accessible in programmatic ad exchanges. Will use them again whenever I am looking for a Managed Service and Self-Service solution of Ad Network, Retargeting, Web Publisher.
Online Marketing Manager
Aug 17, 2018
San Francisco
Desktop Display, Mobile Video, Connected TV, Best Pricing
Review of Advertising on Interactive One, they have a Rate Card Cost and Pricing Models of CPM with ad inventory in countries such as United States, United Kingdom, Canada, India, Israel, South Africa. Great at targeting and inventory is accessible in programmatic ad exchanges. Will use them again whenever I am looking for a Managed Service and Self-Service solution of Ad Network, Retargeting, Web Publisher.
Files
Creatives
CROSS-PLATFORM
iOne’s extended platform of top destinations delivers the Multicultural audience at scale
MOBILE
Full suite of premium mobile offerings Cross-platform ads for Mobile and Tablet. High impact formats: Takeovers Interstitials Video Wrappers Carousels Tickers Custom App Dev...
SOCIAL INFLUENCE
A vehicle to distribute content across a vast social footprint Influencer community reaches 80+MM Influencers span: Film, Music, Sports, TV, Radio, Publishers, Bloggers iOne’s Influencer n...
VIDEO
A full spectrum of video solutions from custom programming to high impact ad units 15+ Desktop and Mobile Video Ad Formats: Dynamic Content Module, Video Wall, Video Billboard, Push Down, Syn...
CUSTOM CONTENT & EDITORIAL SPONSORSHIPS
Contextual brand-relevant offerings and sponsorships available across all iOne sites.
NATIVE ADVERTISING
Content created by the brand, agency or iOne and distributed across the iOne network. Available on Desktop and Mobile and Tablet.
Interactive One advertising reaches 1.07M visitors across desktop and mobile web, in countries such as United States, United Kingdom, Canada, India, Israel, South Africa. Pricing models they offer are CPM on channels such as Display, Video, Mobile, MobileVideo, Social Advertising on Interactive One will allow you to reach consumers in industries or verticals such as Entertainment, Sports, Telecommunications, eCommerce, Non-Profit, Technology, Financial Services; you can target them with parameters such as: Contextual, Demographic, Intent, Behavioral, Time of Day, Interest Retargeting, Geographic, Device. Channel: HelloBeautiful Women's, Urban Daily Men's, News One Affluent, GIANT Urban Youth, BDO Health, Latino.

They are headquartered at 4 NY Plaza Suite 501. New York, NY 10004, and have 36 advertising & marketing contacts listed on Thalamus.