- Key DifferentiatorKFOR began broadcasting in March of 1924 with a commitment to serve the community. That commitment remains in place today, as KFOR continues to be one of the most successful "Full Service" AM radio stations in the country. Our listeners know that KFOR will give extra attention to events that effect them and our community. KFOR prides itself on daily live interviews with community leaders and dignitaries that help shape the way we live. "Lincoln's News Hour" is a one hour program each day at Noon, that features Lincoln's most comprehensive Newscast, sports and a half hour interview with a guest that enlightens or helps execute and plan new and existing fundraisers, and campaign drives that respond to the community needs. We set NO time limits that staff members can devote to Lincoln. This dedication to Lincoln has earned KFOR many awards including the highest honor a radio station can receive, the National Association of Broadcasters "Crystal" award in 1991, 2004, 2008, and again in 2011. One of KFOR's main priorities is to provide local information and news 24 hours a day. Our flexible format philosophy allows any programming to be interrupted with information of local interest, need or safety. We provide LOCAL newscasts at least twice per hour prepared by a staff of four in the KFOR newsroom. KFOR's reputation for thoughtful and responsible reporting is unchallenged, which can be seen in the annual awards the KFOR newsroom wins from the Nebraska Broadcasters Association and the Associated Press. KFOR strives to serve Lincoln through such projects as "Operation Santa Claus" which supplies Christmas gifts for Lincoln's less fortunate children. The "Governor's Call in Show" which originates at KFOR and is aired by other stations across Nebraska and our severe weather coverage which links KFOR with the National Weather Service, Lancaster Civil Defense and our network of Tornado spotters. KFOR's air staff brings a caring attitude to each segment of our broadcasts.
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