Kiplinger-Advertising-Reviews-Pricing

For more than nine decades, the Kiplinger organization has led the way in personal finance and business forecasting.

Founded in 1920 by W.M. Kiplinger, the company developed one of the nation's first successful newsletters in modern times. The Kiplinger Letter, launched in 1923, remains the longest continually published newsletter in the United States. In 1947, Kiplinger's created the nation's first personal finance magazine. Located in the heart of our nation's capital, the Kiplinger editors remain dedicated to delivering sound, unbiased advice for your family and your business in clear, concise language.

Capabilities
  • Desktop Display
    • Brand Integrations
      Yes No
    • Sponsored Posts
      Yes No
    • Native Ads
      Yes No
    • High-Impact (Takeovers, Billboards, Overlays, Sliders, Skins)
      Yes No
    • Rich Media (Expandable & Non-Expandable)
      Yes No
  • Desktop Video
    • In-Banner Video
      Yes No
    • Pre-Roll
      Yes No
    • Mid-Roll
      Yes No
    • Post-Roll
      Yes No
    • Video Companion Ad
      Yes No
    • Outstream Video
      Yes No
    • Custom Video Executions
      Yes No
  • Mobile Display
    Platform Supported:
    • Mobile Web
    • Mobile Rich Media (Including Interstitials & Expandables)
      Yes No
    • Tablet Traffic
      Yes No
    • Native & Custom Mobile Executions
      Yes No
    • Requires SDK Integration
      Yes No
  • Social
  • Email
  • Desktop Display, Desktop Video, Mobile Display, Social, Email
  • CPM
  • Mobile App Publisher, Web Publisher
  • Headline:
    Personal Finance News, Investing Advice, Business Forecasts
  • Self / Managed Service:
    Managed Service
  • Industries
    Financial Services
  • Key Differentiator
    We provide expert, trusted advice about managing investments and retirement planning for the serious investor. Our exclusive focus on personal finance delivers wealthy, highly engaged digital and print audiences … readers seeking actionable solutions from service and product providers like you.
  • Owned / Operated Properties
    Kiplinger.com, kiplingerletter.net, kiplingerretirement.net, kiplinger-forecast.com, kipbiz.org, kiplingerbiz.net
  • Targeting

    Categories: Investing, Retirement, Business, Spending, Banking & Saving, Credit, Taxes, Home/Real Estate, Insurance, College, Cars.

Contacts
PERSON
ROLE
CONTACT INFO & EMAIL
ACTIONS
Maggie Kinsky
Washington D.C. Metro Area
Online Advertising Account Manager
Liz Martin
Washington D.C. Metro Area
National Online Sales Director
Denise Elliott
Washington D.C. Metro Area
Senior VP and Chief Operating Officer
Site Traffic
  • 19840 Global Rank
  • 3665
    United States
  • 4.17M Estimated Visits
Traffic Sources
  • Search
    57.60%
  • Direct
    24.31%
  • Social
    7.61%
  • Referrals
    5.04%
  • Mail
    4.66%
  • Display
    0.78%
Geography Breakdown
  • United States
    91.61%
  • Canada
    1.17%
  • United Kingdom
    0.79%
  • India
    0.56%
  • Japan
    0.29%
Powered by Similar web
Network Data
Country Breakdown
  • United States
    94%
  • Puerto Rico
  • Canada
  • India
  • United Kingdom
Email / Social Data
  • 300k
    Email subscribers
  • 48.5k
    Facebook fans
  • 42.3k
    Twitter followers
Desktop Display
  • 1.6M display total monthly uniques
  • 3.6M display total monthly impressions
Mobile Display
  • 800k mobile total monthly uniques
  • 2M mobile monthly overall impressions
50%
In-App
50%
Mobile Web
72%
iOS
28%
Android
50%
Phone
50%
Tablet
Audience Demographics
73% male
27% female
Age
18
9%
18-24
10%
25-34
12%
35-44
16%
45-54
19%
55-64
20%
65+
14%
Income
$0k-$50k
33%
$50k-$100k
32%
$100k-$150k
19%
$150k+
16%
Education
No College
25%
College
48%
Grad School
27%
Reviews
Online Marketing Manager
Jun 20, 2018
San Francisco
Desktop Display, Mobile Video, Connected TV, Best Pricing
Review of Advertising on Kiplinger, they have a Rate Card Cost and Pricing Models of CPM with ad inventory in countries such as United States, Canada, United Kingdom, India, Japan, Puerto Rico. Great at targeting and inventory is accessible in programmatic ad exchanges. Will use them again whenever I am looking for a Managed Service and Self-Service solution of Mobile App Publisher, Web Publisher.
Online Marketing Manager
Jun 21, 2018
San Francisco
Desktop Display, Mobile Video, Connected TV, Best Pricing
Review of Advertising on Kiplinger, they have a Rate Card Cost and Pricing Models of CPM with ad inventory in countries such as United States, Canada, United Kingdom, India, Japan, Puerto Rico. Great at targeting and inventory is accessible in programmatic ad exchanges. Will use them again whenever I am looking for a Managed Service and Self-Service solution of Mobile App Publisher, Web Publisher.
Online Marketing Manager
Jun 22, 2018
San Francisco
Desktop Display, Mobile Video, Connected TV, Best Pricing
Review of Advertising on Kiplinger, they have a Rate Card Cost and Pricing Models of CPM with ad inventory in countries such as United States, Canada, United Kingdom, India, Japan, Puerto Rico. Great at targeting and inventory is accessible in programmatic ad exchanges. Will use them again whenever I am looking for a Managed Service and Self-Service solution of Mobile App Publisher, Web Publisher.
Files
Creatives
Native Advertising - print, Web and mobile
Sponsor Post - Custom Editorial
Sponsor Post - Advertisement
Dedicated messages - Co-branded with Kiplinger
Dedicated messages - Exclusive Branding
Kiplinger advertising reaches 4.17M visitors across desktop and mobile web, in countries such as United States, Canada, United Kingdom, India, Japan, Puerto Rico. Pricing models they offer are CPM on channels such as Display, Video, Mobile, Social, Email Advertising on Kiplinger will allow you to reach consumers in industries or verticals such as Financial Services; you can target them with parameters such as: Categories: Investing, Retirement, Business, Spending, Banking & Saving, Credit, Taxes, Home/Real Estate, Insurance, College, Cars..

They have 25 advertising & marketing contacts listed on Thalamus. According to their Ads.txt, Kiplinger inventory partners include: google.com, aps.amazon.com, indexexchange.com, openx.com, appnexus.com, districtm.io, rhythmone.com.