Lastminute.com-Advertising-Reviews-Pricing

We’re champions of last minute travel and leisure. Giving people five-star experiences at three-star price tags is what lastminute.com lives for. We’ve been doing it since 1998 and we reckon we’re the best at it. When we asked independent researchers to ask people which European brand they associated with ‘last minute’ travel and leisure, 94 per cent of them mentioned us. To us, that makes us Number One. Hotels, spa days, city breaks, meals out, theatre tickets…we provide customers with great last minute deals which enable and inspire spontaneity

Capabilities
  • Desktop Display
    • Brand Integrations
      Yes No
    • Sponsored Posts
      Yes No
    • Native Ads
      Yes No
    • High-Impact (Takeovers, Billboards, Overlays, Sliders, Skins)
      Yes No
    • Rich Media (Expandable & Non-Expandable)
      Yes No
  • Desktop Display
  • CPM
  • Web Publisher
  • Headline:
    Publisher: lastminute.com | Book cheap last minute deals
  • Key Differentiator
    Advertise with us If you would like to advertise on our site, please email advertising@lastminute.com FAQs Why advertise on lastminute.com? lastminute.com have a registered user base of 2.25 million people in the UK alone. 83% of lastminute.com users have purchased online in the last six months. With the customer profile information we have, you can reach your target audience to ensure you successfully achieve your business goals. How does it work? All campaigns run on lastminute.com are specifically tailored to the advertiser's objectives. What does CPM mean? CPM is a way in which advertising is costed and means cost per thousand, i.e. cost per thousand viewings or impressions. What is an impression? One impression is equal to one appearance of your advertisement on the site. The number of impressions we provide is based on the number of impressions you purchase. How much exposure will I get? As all campaigns run on a CPM basis, the exposure that you gain is determined by the details of the campaign such as the amount of media purchased. How often will my advertisement appear? i. The frequency in which your creative will appear depends on both the targeting of the campaign and the amount of media purchased. ii. How often your banner will appear is dependent upon what percentage of the total impressions you have purchased. Am I eligible to advertise on lastminute.com? We review each enquiry on a case by case basis, so please contact us for more information. Is it UK based advertising only? No, lastminute.com is a growing network that has presence in ten countries. With our recent acquisitions we have even more fantastic global opportunities. What is a click-through rate? Click through rate is the percentage of people who have clicked on your advertisement out of the number of people who viewed it. What is the maximum file size allowed for creative? The maximum file size permitted on lastminute.com depends on the creative type as standard file size limits are: i. Skyscraper - 40kb ii. Banners - 40kb iii. Pop-Ups - 40kb iv. Newsletter - 40kb What creative formats are supported? lastminute.com supports most creative formats including HTML, flash, gif, animated gif and rich media. If you are unsure or would like to know more please contact us. How much does it cost to advertise on lastminute.com? All campaigns run on lastminute.com require a minimum spend of £2,000. All campaigns require a signed insertion order and are subject to lastminute.com's standard Terms and Conditions. If you would like a quote please contact us.
  • Owned / Operated Properties
     lastminute.com
Site Traffic
  • 6083 Global Rank
  • 476
    United Kingdom
  • 9.06M Estimated Visits
Traffic Sources
  • Search
    54.05%
  • Direct
    22.27%
  • Referrals
    14.34%
  • Mail
    4.45%
  • Social
    3.66%
  • Display
    1.23%
Geography Breakdown
  • United Kingdom
    41.21%
  • France
    27.98%
  • Italy
    7.02%
  • Spain
    6.05%
  • United States
    1.76%
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Reviews
Online Marketing Manager
Jun 14, 2018
San Francisco
Desktop Display, Mobile Video, Connected TV, Best Pricing
Review of Advertising on Lastminute.com, they have a Rate Card Cost and Pricing Models of CPM with ad inventory in countries such as United Kingdom, France, Italy, Spain, United States. Great at targeting and inventory is accessible in programmatic ad exchanges. Will use them again whenever I am looking for a Managed Service and Self-Service solution of Web Publisher.
Online Marketing Manager
Jun 18, 2018
San Francisco
Desktop Display, Mobile Video, Connected TV, Best Pricing
Review of Advertising on Lastminute.com, they have a Rate Card Cost and Pricing Models of CPM with ad inventory in countries such as United Kingdom, France, Italy, Spain, United States. Great at targeting and inventory is accessible in programmatic ad exchanges. Will use them again whenever I am looking for a Managed Service and Self-Service solution of Web Publisher.
Online Marketing Manager
Jun 21, 2018
San Francisco
Desktop Display, Mobile Video, Connected TV, Best Pricing
Review of Advertising on Lastminute.com, they have a Rate Card Cost and Pricing Models of CPM with ad inventory in countries such as United Kingdom, France, Italy, Spain, United States. Great at targeting and inventory is accessible in programmatic ad exchanges. Will use them again whenever I am looking for a Managed Service and Self-Service solution of Web Publisher.
Files
Creatives
Lastminute.com advertising reaches 9.06M visitors across desktop and mobile web, in countries such as United Kingdom, France, Italy, Spain, United States. Pricing models they offer are CPM on channels such as Display Advertising on Lastminute.com will allow you to reach consumers in industries or verticals such as .

They have 2 advertising & marketing contacts listed on Thalamus. According to their Ads.txt, Lastminute.com inventory partners include: google.com, pubmatic.com, rubiconproject.com, freewheel.tv, loopme.com, openx.com.