The MakeupAlley community was launched in 1999 as a small group of devoted beauty consumers. Since then it has evolved into a larger beauty social network and information portal for beauty, skincare and lifestyle.

MakeupAlley has a large, comprehensive product review section which includes product photos, ratings and ranking. As of Summer 2015, there are more than 2.5 million reviews of 150,000 beauty and skincare products written by beauty enthusiasts worldwide.

Makeupalley has many message boards for discussions on the topics of makeup, bath and body, skincare, fragrance, hair, fitness, nails, FOTD, and cosmetic procedures.

Recently, an app was launched and is available for iOS, Android and Windows devices. The iOS version of the app offers barcode scanning to get instant reviews on the go.

MakeupAlley remains a community dedicated to providing consumer to consumer beauty information.

For inquiries, please contact us at info@MakeupAlley.com

Capabilities
  • Desktop Display
    • Brand Integrations
      Yes No
    • Sponsored Posts
      Yes No
    • Native Ads
      Yes No
    • High-Impact (Takeovers, Billboards, Overlays, Sliders, Skins)
      Yes No
    • Rich Media (Expandable & Non-Expandable)
      Yes No
  • Social
  • Desktop Display, Social
  • CPM
  • Web Publisher
  • Headline:
    Beauty Product Reviews, Forums & Peer Advice
  • Self / Managed Service:
    Managed Service
  • Industries
    Consumer Packaged Goods, Health & Beauty
  • Owned / Operated Properties
    makeupalley.com
Site Traffic
  • 15952 Global Rank
  • 7595
    United States
  • 4.14M Estimated Visits
Traffic Sources
  • Search
    80.65%
  • Direct
    15.72%
  • Referrals
    1.74%
  • Social
    1.16%
  • Mail
    0.72%
  • Display
    0.00%
Geography Breakdown
  • United States
    38.12%
  • Canada
    11.36%
  • United Kingdom
    8.32%
  • Australia
    5.00%
  • Singapore
    2.16%
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Ads.txt
View Ads.txt on
Ad Exchange
Type
Publisher ID
Certification ID
google.com
direct
pub-1053701563598939
f08c47fec0942fa0
Network Data
Email / Social Data
  • 145k
    Facebook fans
  • 7k
    Twitter followers
  • 12k
    Pinterest followers
Reviews
Online Marketing Manager
Oct 12, 2018
San Francisco
Desktop Display, Mobile Video, Connected TV, Best Pricing
Review of Advertising on MakeupAlley, they have a Rate Card Cost and Pricing Models of CPM with ad inventory in countries such as United States, Canada, United Kingdom, Singapore. Great at targeting and inventory is accessible in programmatic ad exchanges. Will use them again whenever I am looking for a Managed Service and Self-Service solution of Web Publisher.
Online Marketing Manager
Oct 14, 2018
San Francisco
Desktop Display, Mobile Video, Connected TV, Best Pricing
Review of Advertising on MakeupAlley, they have a Rate Card Cost and Pricing Models of CPM with ad inventory in countries such as United States, Canada, United Kingdom, Singapore. Great at targeting and inventory is accessible in programmatic ad exchanges. Will use them again whenever I am looking for a Managed Service and Self-Service solution of Web Publisher.
Online Marketing Manager
Oct 15, 2018
San Francisco
Desktop Display, Mobile Video, Connected TV, Best Pricing
Review of Advertising on MakeupAlley, they have a Rate Card Cost and Pricing Models of CPM with ad inventory in countries such as United States, Canada, United Kingdom, Singapore. Great at targeting and inventory is accessible in programmatic ad exchanges. Will use them again whenever I am looking for a Managed Service and Self-Service solution of Web Publisher.
Files
Creatives
MakeupAlley advertising reaches 4.14M visitors across desktop and mobile web, in countries such as United States, Canada, United Kingdom, Singapore. Pricing models they offer are CPM on channels such as Display, Social Advertising on MakeupAlley will allow you to reach consumers in industries or verticals such as Consumer Packaged Goods, Health & Beauty.

They have 1 advertising & marketing contacts listed on Thalamus. According to their Ads.txt, MakeupAlley inventory partners include: google.com.