MassLive.com-Advertising-Reviews-Pricing

MassLive.com is the No. 1 news and information web site for Western Massachusetts and provides an essential 24/7 news, information and social interaction network. As an organization we aim to inform, engage and entertain.

We promote active participation in the exchange of news and ideas because knowledge improves people's lives. We embrace new ideas and innovation.

Our site provides readers with real-time local and national news, sports, arts and entertainment information, weather and more - all updated minute-by-minute of every single day.

We're available wherever you need us, from your desktop to your mobile-device.

Capabilities
  • Desktop Display
    • Brand Integrations
      Yes No
    • Sponsored Posts
      Yes No
    • Native Ads
      Yes No
    • High-Impact (Takeovers, Billboards, Overlays, Sliders, Skins)
      Yes No
    • Rich Media (Expandable & Non-Expandable)
      Yes No
  • Desktop Video
    • In-Banner Video
      Yes No
    • Pre-Roll
      Yes No
    • Mid-Roll
      Yes No
    • Post-Roll
      Yes No
    • Video Companion Ad
      Yes No
    • Outstream Video
      Yes No
    • Custom Video Executions
      Yes No
  • Mobile Display
    • Mobile Rich Media (Including Interstitials & Expandables)
      Yes No
    • Tablet Traffic
      Yes No
    • Native & Custom Mobile Executions
      Yes No
    • Requires SDK Integration
      Yes No
  • Social
  • Email
  • Desktop Display, Desktop Video, Mobile Display, Social, Email
  • CPM
  • Mobile App Publisher, Web Publisher
  • Headline:
    Local News, Breaking News, Sports and Weather
  • Self / Managed Service:
    Managed Service
  • Industries
    Automotive, Entertainment, Food & Beverage, Government & Politics, Health & Beauty, Healthcare, Sports, Mobile App Installs
  • Key Differentiator
    MassLive is a leading source for local news in Massachusetts, #1 In Western Massachusetts MassLive.com is Western Massachusetts’ most popular local news and information site 1 and the second largest news website in Massachusetts. With over 3.8 million unique monthly visitors 2, MassLive provides 24/7 news and information throughout Massachusetts, Northern Connecticut and across New England. We cover real-time news, sports, entertainment, jobs, auto, real estate, and community events and provide a place for people to connect and join the conversation. As one of New England’s digital leaders, we provide extensive Internet Marketing Services. Advertisers can take advantage of our expertise in behavioral, demographic and content targeting to deliver their message on our media sites as well as across the web and on expanding mobile platforms. Extended reach is also available through our relationships with Conde Nast and other premium advertising platforms. MassLive.com and MassLive Media are a part of Advance Local, a leading media group comprised of 12 local affiliated news and information websites that rank #1 among local media in their respective markets and more than 30 affiliated newspapers known for their award-winning journalism. Advance Local is part of Advance Publications, along with Condé Nast, and American City Business Journals.
  • Owned / Operated Properties
    MassLive.com
  • Targeting

    Geographic. Content: Real Time News & Information, Classifieds, Sports, Entertainment, Forum & Blogs, Business Finder, Shopping Section

  • Approved 3rd Party Ad Serving / Rich Media Vendors
    Sizmek - http://www.sizmek.com
Contacts
PERSON
ROLE
CONTACT INFO & EMAIL
ACTIONS
Allison Werder (White)
President at MassLive.com
Paul Fritz
Vice President at MassLive.com
Christine Romanko
Springfield, Massachusetts Area
Digital Media Specialist at MassLive.com
Pamela Calder
Greater Boston Area
Account Executive at MassLive.com
Matthew Rist
Springfield, Massachusetts Area
Digital Account Executive at MassLive.com
Matt Nocton
Hartford, Connecticut Area
Senior Digital Media Strategist
Chris Suchy
Springfield, Massachusetts Area
Digital Marketing Strategist
Sally Azar
Springfield, Massachusetts Area
Marketing Manager
Laura Britton
Springfield, Massachusetts Area
Sales Coordinator
Jason Klem
Springfield, Massachusetts Area
Account Executive at MassLive.com
Site Traffic
  • 26919 Global Rank
  • 5054
    United States
  • 3.26M Estimated Visits
Traffic Sources
  • Search
    51.48%
  • Direct
    29.08%
  • Referrals
    9.44%
  • Social
    9.44%
  • Mail
    0.52%
  • Display
    0.05%
Geography Breakdown
  • United States
    89.03%
  • Canada
    2.13%
  • United Kingdom
    1.11%
  • Brazil
    0.59%
  • Australia
    0.45%
Powered by Similar web
Network Data
Country Breakdown
  • Australia
  • Canada
  • Germany
  • United States
  • United Kingdom
Email / Social Data
  • 57k
    Facebook fans
  • 60k
    Twitter followers
Desktop Display
  • 1.1M display total monthly uniques
  • 6.93M display total monthly impressions
Mobile Display
  • 1.42M mobile total monthly uniques
  • 5.93M mobile monthly overall impressions
61%
iOS
39%
Android
Age
18
10%
18-24
10%
25-34
15%
35-44
20%
45-54
20%
55-64
15%
65+
10%
Income
$0k-$50k
45%
$50k-$100k
30%
$100k-$150k
15%
$150k+
10%
Education
No College
35%
College
40%
Grad School
20%
Reviews
Online Marketing Manager
Aug 08, 2018
San Francisco
Desktop Display, Mobile Video, Connected TV, Best Pricing
Review of Advertising on MassLive.com, they have a Rate Card Cost and Pricing Models of CPM with ad inventory in countries such as United States, Canada, United Kingdom, Australia, Germany. Great at targeting and inventory is accessible in programmatic ad exchanges. Will use them again whenever I am looking for a Managed Service and Self-Service solution of Mobile App Publisher, Web Publisher.
Online Marketing Manager
Aug 06, 2018
San Francisco
Desktop Display, Mobile Video, Connected TV, Best Pricing
Review of Advertising on MassLive.com, they have a Rate Card Cost and Pricing Models of CPM with ad inventory in countries such as United States, Canada, United Kingdom, Australia, Germany. Great at targeting and inventory is accessible in programmatic ad exchanges. Will use them again whenever I am looking for a Managed Service and Self-Service solution of Mobile App Publisher, Web Publisher.
Online Marketing Manager
Aug 08, 2018
San Francisco
Desktop Display, Mobile Video, Connected TV, Best Pricing
Review of Advertising on MassLive.com, they have a Rate Card Cost and Pricing Models of CPM with ad inventory in countries such as United States, Canada, United Kingdom, Australia, Germany. Great at targeting and inventory is accessible in programmatic ad exchanges. Will use them again whenever I am looking for a Managed Service and Self-Service solution of Mobile App Publisher, Web Publisher.
Files
Creatives
MassLive Digital Solutions
Home
About Us
MassLive.com advertising reaches 3.26M visitors across desktop and mobile web, in countries such as United States, Canada, United Kingdom, Australia, Germany. Pricing models they offer are CPM on channels such as Display, Video, Mobile, Social, Email Advertising on MassLive.com will allow you to reach consumers in industries or verticals such as Entertainment, Health & Beauty, Healthcare, Automotive, Mobile App Installs, Sports, Food & Beverage, Government & Politics; you can target them with parameters such as: Geographic. Content: Real Time News & Information, Classifieds, Sports, Entertainment, Forum & Blogs, Business Finder, Shopping Section.

They are headquartered at 1350 Main Street Springfield, MA 01103 United States, and have 17 advertising & marketing contacts listed on Thalamus.